4 leaf clover [2011 june] · template based web development. formed with the principal focus of...

COMPANY PROFILE APRIL 2011

4 LEAF CLOVERS (PRIVATE) LIMITED

SRI LANKA

EMAIL : 4LC@4L‐CLOVERS.COM

WEB : WWW.4L‐CLOVERS.COM

4 LEAF CLOVERS PROFILE 2

TABLE OF CONTENTS

4 LEAF CLOVERS ....................................................................................... 1

EXPERTISE ............................................................................................... 3

SERVICES ................................................................................................ 7

DEVELOPMENT METHODOLOGY ................................................................. 12

NETWORK SOLUTIONS ............................................................................. 15

HOSTING ............................................................................................... 16

SEARCH ENGINE OPTIMIZATION ............................................................... 18

eMARKETING .......................................................................................... 20

GOOGLE ANALYTICS ................................................................................ 26

EXPERIENCE ........................................................................................... 27

CONTACT US .......................................................................................... 30


44 LLEEAAFF CCLLOOVVEERRSS

M o r e T h a n J u s t S o l u t i o n s . . .

VISION

4 Leaf Clovers vision is to win the complete confidence of clients and associates through

the excellence of our services and to be the best among the IT solutions providers.

MISSION

At 4LC, we believe our first responsibility is our customers. The customer needs, we do

accept with a greater responsibility and utmost care to accomplish their desires by

providing them a strategic core-competency in term of IT solutions to their business. We

work with our customers openly, honestly and sincerely.

4LC provide clients, with IT solutions that offer efficiency, effectiveness and a global

presence; helping the client to focus on what the organization does best.

We provide a work environment where our employees are able to meet their potential

and thrive in an atmosphere of excellence. We strive to maintain a superior level of

integrity in interactions with business partners and associates.

As a part of the society, we do understand and accept our responsibilities. Thus we focus

in being a good corporate, supporting people and proactively initiating CSR activities.

CORE VALUES

Provide an excellent and dedicated customer service

Deliver competent and high quality services in pioneering technology

Deliver creative, innovative and reliable service

Be accountable, ethical and responsible in delivering services

Be progressive, dynamic, specialized and competitive as an organization


The 4 Leaf Clovers (Private) Limited

is a company registered in Sri Lanka.

‘4LC’ is a newly established young and

dynamic firm providing the very best in

IT solutions. 4LC specialises in design,

development and implementation of web and software solutions. We work on a unique

development model based on the best practices of product development, global

collaboration and delivery excellence.

Emphasis is placed on customer satisfaction, and as such our development is based on

customer specifications and interaction. 4LC provide enterprise clients with a significant

benefit; the capability to develop scalable and extendable innovative solutions

using state-of-the art technology faster with a higher degree of precision.

We deliver high performance technology solutions exceeding client expectations, by not

limiting to just requirements but visualizing broader business requirements and

objectives.

Our team comprises of enthusiastic individuals from different technical backgrounds and

domain expertise. Every individual is encouraged to express themselves, contribute and

make their mark in the industry. Our dedicated team of expert web designers capture

the very essence of your organization in a custom-designed website reflecting your

organization's brand, values and vision. At 4LC, it’s all about providing you with your own

unique design which will stand out amongst the rest. We also offer cost effective

template based web development.

Formed with the principal focus of offering reliable, industry leading expertise in web

application and software solution development services; we expect to challenge the

status quo of the industry each day.

4LC offers you functional end-to-end solutions that create a global presence, develop

sales, build customer awareness and enhance brand identity. Combining web 2.0

technologies together with existing applications we offer solutions that work. We

integrate all web development projects with a SEO program to ensure that all our clients

get the benefit of marketing their products and services.

Starting with review of the clients’ business process, we develop business solutions that

integrate seamlessly with any existing systems and rapidly enhance the potential to

perform.


EEXXPPEERRTTIISSEE

We are constantly looking into new technologies and investing in the latest

developments. Our clients therefore always receive the best technical solutions in the

market.

Design Tools

Adobe Photoshop Adobe Illustrator Adobe After Effects

Adobe Flash Adobe Premiere Adobe Lightroom

3D Studio Max Maya

Java

• J2SE and J2EE

• Client-side Applications : JavaScript, AJAX, jQuery

• Server-side Applications : JSP, Servlets, Enterprise JavaBeans

• Database Management : Oracle, SQL Server, MySQL

• Web Server : Apache, Tomcat, JBoss

• Style Sheet Language : CSS

• Markup Language : HTML, XHTML, XML

• Frameworks : Spring, Hibernate, Struts

PHP

• PHP



• Web Server : Apache, Tomcat



• Frameworks : CakePHP, Symfony, Zend


.Net

• ASP .Net


• Server-side Applications : ASP, ASP.NET


• Web Server : IIS



Flash

Development

ActionScript

Development

Flex

Development

ColdFusion

Development

Integrated Development Environments (IDE)

Dreamweaver Eclipse NetBeans

IntelliJ Idea Navicat MySQL PHP Designer

Zend Studio Visual Studio


Drupal allows to easily publish, manage

and organize a wide variety of content on

a website. Organizations are using Drupal

to power an endless variety of websites,

including community web portals,

discussion sites, corporate websites, intranet applications, personal websites or blogs

and e-commerce applications.

WordPress is completely customizable

and can be used for almost anything.

WordPress has evolved to be used as full

content management system and so

much more through the plugins, widgets, and themes. We offer a feature set with

WordPress on par or better than any other software of its kind.

Joomla is a content management system

(CMS), which enables to build websites

and powerful online applications. Many

aspects, including its ease-of-use and

extensibility, have made Joomla the most popular website software available. Joomla is

used to power websites of all shapes and sizes including corporate websites or portals,

online publications eCommerce solutions and online reservations solutions


SSEERRVVIICCEESS

4 Leaf Clovers match our

services to the requirements of

our clients. Our team is experts

in the areas of web and

software solution development

and can meet the trickiest of

demands. Projects are carried

out jointly with the customer or they are totally outsourced to us. Either way we

constantly liaise with our clients to ensure that we meet the user requirements.

4LC offer full cycle custom software solution services, from product idea, offshore

software development to outsourcing support and enhancement. We are a professional

full-service IT solutions provider. We specialize in web design and development. What we

will do is design a website that looks great, is easy to update and maintain, that will be

fast-loading, corporate, creative and secure.

We can design you a logo, develop a web solution, develop a software solution or create

an ecommerce solution. We can make it simple and beautiful, or we can make it complex

and bullet-proof.

Today, having a great website isn't enough to fulfil the business objectives of you or your

organization. At 4LC we focus on turning your online presence into a business and

marketing tool. We take a look at the bigger picture, then with your target audience and

your goals in mind we design a unique, tailor made website that focuses on achieving

those goals.

The 4LC team is made up of highly talented individuals. We are a truly international

team, with a diverse range of backgrounds and skill sets, and what unites us is our

passion for providing world class customer service.

As a fully integrated solutions provider, we offer you a full range of professional IT

services that e-businesses need, by providing strategy and implementation of IT

solutions for businesses in the new economy.


Web Solutions Hosting

There are different aspects in taking a business online; domain registration, web hosting

and website designing/development. We provide all the services that are essential for a

business to launch a corporate web solution. All our services are very competitively

priced just to break the myth that launching a web solution is an expensive affair. We

handle everything including designing a professional looking web solution, domain

registration and web hosting. We are dedicated to providing the best designing and

hosting services to our customers therefore, we do not compromise on the quality of the

work while our prices are very competitive.

Website Design and Development Services

Internet has become a way of life for millions of people all over the world. Most

importantly, it has transformed the business landscape. Your website is your investment

with definite objectives, and scoped-out and implemented right, it will bring in substantial

benefits for your organization. At 4LC, we are relentlessly focused on achieving these

objectives by ensuring that they mirror the current realities of the connected world.

There is more to web design than just putting a website on the Internet. Effective

website design uses colour, fonts, images and layout to appeal to your customer and

entice your customers into buying. Our web designers are all gifted with that ability to

anticipate customers` taste. Creativity, ease of use, professionalism and clarity all

influence a customer's purchasing decision. In our designs, you will see a combination of

all these key factors. Our team of professional web designers and developers take great

concern in designing and developing elegant and content-rich websites which impress the

customers deeply. We pay attention to details as we understand the importance of

having a professional looking website for the success of your business. Our web design

and development services also include all flash related work such as animations, intros

and menus. Our vast experience in designing websites enables us to capture the

requirements of our customers and present it in a highly captivating graphical layout.

Custom Web/Software Application Development

Conducting business online is profitable. It involves complexities that need to be sorted

out. Fundamentally, businesses have unique requirements. To fulfil them, they need

unique web applications. If businesses do not know exactly what they want, 4LC offers a

dependable service to figure out what they exactly want and help them identify their

business situation, technology and cost involvements. We provide services to find out

about our client`s business requirements, decide on the most suitable application and

create solutions that help them accomplish their business goals.


Among the application development services we offer

• Shopping Cart Applications and Payment Gateway Integration

• Content Management Systems

• Customer Relationship Management Systems (CRMs)

• Tracking, Reporting and Analysis Solutions

• Online Inventory Systems

• Online Document Management Systems

including Custom Applications

Our experienced professionals develop sophisticated systems with complex business logic

dealing with large amounts of data and a number of transactions. So, we are confident

we can provide our clients with the most appropriate, innovative and reliable

web/software application solutions.

SEO and Online Marketing Solutions

In today's society the Internet is the first place for those searching for information, from

business enquiries to consumer interests. Either way if your organisation wants to reach

a wider audience the Internet is the way forward. However, as more and more

organisations develop a presence on the Internet it is now necessary to make your

website stand out from the rest. By increasing your profile on the Internet you can reach

a far greater audience than any other marketing medium, at a fraction of the cost. There

are millions of websites on the Internet. It is the search-engine optimized websites which

come top on search engine rankings. So, it is important that a website be search-engine

optimized. This is the most important reason an organization should partner with a

company, like 4LC that can provide a comprehensive Internet marketing solutions to

ensure a successful online presence. We research into the business, competitors, current

marketing strategy, the consumers, their interests and behavioural patterns. There is no

definite formula for crafting an effective internet marketing strategy. It largely depends

on the marketing environment. The realization of organizational strengths and

weaknesses in terms of Internet presence and marketing and finances will immensely

assist in developing a good Internet marketing strategy. The strategy development,

however, is a constant process as the competition, too tries to grab the same market and

keeps on changing their online strategies to get more online traffic and better revenue.

In developing a viable Internet marketing strategy, we decide on a single strategy or a

hybrid of strategies to be adopted while paying deep attention to the budgets, market

behaviour and company objectives. We carry out monitoring process in order to be able

to take more focused decisions on Internet marketing strategies and the expansion

process-all of which result in better revenue and online success. Through the Internet

marketing solutions provided by 4LC, businesses can increase their Return on Investment

(ROI), develop their target traffic and increase customer conversions.


Ecommerce Development

Internet has brought dramatic changes to the business landscape. These changes have

made it essential for entrepreneurs all over the globe to reassess their respective

businesses and re-formulate their strategies to ensure both their survival and growth in

the long run. Success is only guaranteed to those who are ready to take maximum

advantage of the limitless opportunities and are bold enough to cope with the countless

challenges and even more importantly, fashion them into advantages. Now what matters

most is not what you sell but how you sell it. eCommerce solutions offer all the

eCommerce functionality, including entry level catalogue, shopping cart and real time

transaction processing, custom shipping tables, support for payment gateway solutions,

and much more. We are committed to inventing world class eCommerce solutions, fully

geared to offer the aid and assistance that you need for exploiting the potential benefits

that eCommerce can generate. Each business is unique and some businesses are

exceptional. Some businesses want to stand out from the crowd distinctively or to

provide unique features, facilities and services, which ideally should be built from scratch.

Our team of developers is ready to build highly customized software solutions that

leverage customer concepts.

Creative Solutions Development

Creative graphic carries great importance. It results in the difference between the normal

and the extraordinary. It can enhance your image and strengthen your brand, make your

business outdo your competitors and sell your message to customers more convincingly.

We create well tailored graphic design based on marketing and branding objectives lends

a marketing edge to the websites. We enable best interactive mechanisms to create and

deliver compelling applications, content and video. The sleek elegant interactive

interfaces animation technology can create keep the users engaged and attentive. So

instead of viewing flat, static content people can now watch animated content, animated

charts, interactive navigations, zooming images, and slideshows. 4LC developers are

highly specialized in Adobe Flash Development, ActionScript Programming, Adobe Flex,

and Adobe Director Development to create splendid animations. We also provide

experienced services in jQuery, a fast and concise JavaScript Library that simplifies

document traversing, animating, and Ajax interactions for web development. Our

creative solutions include

• Website and Product Intros

• Interactive Tours

• Interactive Location Maps and Attraction Maps

• Marketing Banners and Digital Brochures

• Timelines and Chronologies


• Photo Tours and Photo Galleries

• Interactive eCards & Greeting Cards

• e-Learning Material

Animation technology solutions can be applied to almost all industries as many

businesses are faced with multiple challenges daily. Our animation solutions and services

can be integrated with enterprise infrastructure and meet IT requirements, enabling

people and organizations to create engaging experiences in different fields. With

extensive experience in Flash, Flex and jQuery, coupled with highly dedicated team of

professionals we ensure that each project’s requirements are satisfied in the most

effective way.

Support and Maintenance

We have a dedicated team of experts for our web application maintenance and support

services, which aim to ensure stable and continuous operation of our clients` business

systems and ensure that they get the best solutions from us. Just putting up a website is

not enough, because a website featuring the same content rarely makes a strong appeal

to visitors who always seek the latest info about the products and services on offer. The

prime goal of your website is to promote your products and services and sell them online.

To achieve this end, however, your site has to be regularly updated. Consisting of

professionals specialized in web technologies with profound experience in web standards,

best practices, multilingual web development and maintenance, maintenance team will

do an excellent job in regularly maintaining your website.

Logo and Branding

Creating a brand is really about creating a message that you will share with your

customers. We'll work with you to define the message and from there we'll create your

identity website and logo. One of the most important first steps in developing an identity

for your organisation is crafting a logo. Our logo design process is simple and highly

creative. We brainstorm with you and carefully listen to everything you have to say. 4LC

has brought together a group of talented people with diverse skills and backgrounds,

fostering an atmosphere of creativity, excitement and novel thinking.

Network Solutions

To create a productive environment in your organisation, you should have a properly

configured network. 4LC provides expert services in implementing overall networks

solutions based on latest network principals. According to your requirements our team

will provide the best solution for your network with maximizing confidentiality, integrity

and availability.


DDEEVVEELLOOPPMMEENNTT MMEETTHHOODDOOLLOOGGYY

4 Leaf Clovers works on a

distinctive development model

based on the best industry

procedures of product

development, global collaboration

and delivery excellence providing

emphasis on customer satisfaction.

Our business model is to provide

you cost effective onsite consulting followed; by a totally outsourced solution. This model

helps us in keeping your development costs low, while providing world class and quality

development support.

Offshore development is a cost effective alternative to developing software in-house.

Offshore development at 4LC safeguards the client's intellectual property, proprietary

software and new development specifications with very high levels of security. Clients

retain full ownership of all intellectual property rights and software source code at the

completion of the project.

4LC follows a highly procedural approach towards offshore software development

outsourcing, where each step in the project life cycle is clearly defined and documented.

Our team consists of the right mix of expertise and skills to outsource your requirement

efficiently to your satisfaction.

Fixed Price Model

When the client’s project scope and specification are reasonably clear, 4LC recommends

using Fixed Price Model for outsourcing. The low risk nature of this model enables us to

work with you to define proper deliverables and timelines in achieving a mutually agreed

fixed price. 4LC streamlined processes ensure that our deliverables are met with

optimized performance, guaranteed reliability, predictability and is maintained using

proper management.


Defining Project Scope

We form a core team that gathers knowledge about business area of the project,

formalizes requirements for the product and prepares a System Requirement

Specification (SRS). We visualize the overall direction for the project and prepare the

specifications, design, work plans and schedules for the deliverables. We communicate

with clients to collect and analyze the business requirements and to evaluate alternative

business solutions. We evaluate customer business needs, contributing to strategic

planning of information solutions. Our services will enable us to identify and evaluate

inefficiencies and limitations in existing systems and associated processes, procedures

and methods, and recommend optimal functionality and behaviour. We develop

requirement specification, functional specifications and system design specification

documents. We define and track project scope, goals and deliverables by maintaining full

scale project plans and associated communications documents.

Development

With the defined project scope, we form a team of development engineers with extensive

domain and technical experience. Development starts from designing and creating

technical documentation. Our team also prepares product prototype for design concept

allowing the customer to review the future system and to give their feedback. Our team

accomplishes the building of the solution using the latest technology available and using

an interactive development process with the customers. Our flexible services enable us to

and revise and execute work plans as appropriate to meet changing needs and

requirements. The management approach facilitates to manage resources and customers

that are mobile and globally located. We ensure issues are identified, tracked, reported

and resolved and project documents are complete, current, and stored. The ongoing

monitoring of inadequacies and inefficiencies in system and working out solutions enables

us to provide a high quality service.


Testing

Each of the developed components and the integrated system would be tested and

checked for quality according to the 4LC quality procedures. Testing highlights usage and

operation under realistic environmental conditions. We emphasizes on performing

Load/Performance, Usability, Security and Compatibility Testing. Our testing teams will

validate the new solution and execute functional and non-functional testing.

Quality Assurance

Our quality assurance ensures acceptable quality, accuracy and integrity of the solution

perform to specification and standards. It monitors and improves the development

process allowing teams to understand the problems and concerns.

Client Acceptance

Once the system is implemented, the end-users of the system will evaluate it according

their testing criteria. Modifications highlighted by the end-user will be performed

immediately and the system submitted to users for further re-testing. Upon approval the

system will be implemented. 4LC continually seek opportunities to increase customer

satisfaction and deepen client relationships.

Product Delivery

4LC team deploys the core technology and site components, stabilizes the deployment,

transitions the project to operations and support and obtains final customer approval for

the project. As part of maintenance and support services we improve products usability,

solve issues and consult on product usage. Our expert services enable 4LC to manage

the process of innovative change effectively.


NNEETTWWOORRKK SSOOLLUUTTIIOONNSS

If your goal is a productive

environment in your organisation

then you should have a properly

configured network.

4LC provides expert services in

implementing overall networks

solutions based on latest network

principals.

According to your requirements our team will provide the best solution for your network

with maximizing confidentiality, integrity and availability. We supply the entire network,

including the servers, cables, access points, network switches, wall sockets and phase

plates and all other networking products. Our areas of expertise in networking include:

Windows 2003 Enterprise Servers and Windows clients including Windows 98, 2000,

XP, Windows 07 & Vista

Active directory installation and implementation

Implementation of users & group management systems and network security policies

Linux systems and network solutions

Windows and Linux proxy services

Device based secure network installation and implementation (Cisco)

Wireless networking (Wi-Fi)

Wired networking

Routers and Switches

Static and Dynamic IP networks

E-Mail server solutions

Anti-virus solutions

Firewall solutions

Data Backup and Restore solutions

Network Printer solutions

Disaster Recovery solutions


HHOOSSTTIINNGG

HostGator, the company that 4LC host

a majority of our web solutions has

been operational since 2002 and is

one of the fastest growing, web

hosting companies in the industry. The

company provides service to clients

from over 200 countries.

HostGator is one of the well known names with highest reputation in the web hosting

service providing industry. It provides hosting service to over two million websites on its

shared hosting and reseller hosting plans. The company operates at The Planet in Dallas

and Houston, Texas with over 7000 servers.

The company now has grown into a world leader and industry recognized hosting service

provider. Approximately two million domains or nearly about one percent of the Internet

traffic of entire world is hosted by the company HostGator.

The HostGator Network

The Planet is HostGator’s exclusive data centre and network provider thus making

HostGator, The Planet’s largest customer. As a result of HostGator’s good relationship

with The Planet, the later allows HostGator customers to power their websites with one of

the best networks in the world ensuring maximum uptime for them. The HostGator

customers enjoy the hosting services with a guarantee of 99.9% server uptime. The

Planet has state of art data centres featuring world class security, power, safety and

cooling systems ensuring that service remains uninterrupted.

Guaranteed Uptime

With its experience and expertise in the hosting industry, the company guarantees all

customers with a 99.9% uptime.

Data Centre Features

HostGator has its servers in four of The Planet’s Dallas, Texas-area data centres. These

state-of-art data centres have the best technology to ensure that servers stay cool,

secure and sound all the time. These data centres are monitored all the time by both

HostGator and The Planet’s network operation centres.


Network Features

Websites hosted with HostGator are accessible through a fully meshed and redundant

Certified Cisco Network featuring 10 backbone and fibre providers including AT&T, Global

Crossing, Level3, Above Net, Savvis, SBC, Time Warner, MCI, Broad Wing and XO

Communications.

Monitoring

In addition to a fully capable network and effective data centres, HostGator system

administrators check all servers regularly. Servers are monitored and issues are acted

upon before they become critical. Moreover, the network and data centres are looked

after and managed by on-site technicians dedicated to ensuring maximum uptime and

reliability.

Helping the Environment

HostGator in August 2008, decided to help reduce its impact on the environment. Thus

HostGator purchased Green-e certified wind credits to offset HostGator’s environmental

impact. HostGator not only neutralizes its environmental carbon emissions impact, but

also helps to reverse it. All of HostGator’s shared and reseller hosting servers are 130%

wind powered meaning that HostGator’s dedication towards the environment has as good

impact as protecting over 500 acres of rainforest per year.


SSEEAARRCCHH EENNGGIINNEE OOPPTTIIMMIIZZAATTIIOONN

4LC offers expert services on using

Search Engine Optimization to market

your service to the target segments

allowing you to get the best marketing

edge from SEO.

Search Engine Optimization is the process

of improving the volume or quality of

traffic to a website from search engines.

Typically a site appears higher in the search results list, the more visitors it will receive

from the search engine. This gives a website web presence. As an Internet marketing

strategy, SEO considers how search engines work and what people search for. Optimizing

a website primarily involves editing its content and associated coding to both increase its

relevance to specific keywords and to remove barriers to the indexing activities of search

engines.

SEO is about designing your website in such a way that it will appear higher in the search

rankings. A website that's optimised for search engines can obtain huge benefits on to

your website and your business.

We provide proven Search Engine Optimisation results using only ethical techniques.

Search Engine Marketing ensures a high return on investment by achieving maximum

visibility for your website within major search engines.

Keyword search for page optimization

We come up with initial keyword research. The initial selection of keywords is done by

SEO experts.

Title tag optimization

We optimize the titles and meta tags since these provide information about your

webpage to search engine robots so that the search engine can better understand what

your site is about.


Content editing

We will work on modifying existing content based on the keywords being optimized.

Keywords will be strategically used within the content based on various keywords

densities.

Social book marking

Social bookmarking is a way for Internet users to store, classify, share and search

Internet bookmarks. Social bookmarking is a new technique to attract visitors to your

website through marketing your website in popular social networking websites and there

by attracting visitors to your website.

RSS feeds

RSS (Really Simple Syndication) feeds are an excellent way to continually freshen

website content without having to make periodic content updates. RSS is used to provide

items containing short descriptions of web content together with a link to the full version

of the content.

4LC offers a wide range of Search Engine Optimization and Online Marketing solutions to

improve the performance and visibility of your website. Our skill lies in recognizing the

factors that lead to improved search engine rankings and Internet traffic; and being able

to act upon them. This is done by first conducting a full website analysis, researching the

keywords which are important to your market sector, analyzing your online competitors,

studying your product/service, understanding the target audience and looking at your

current site position within the search engines. The performance driven marketing

concept we utilize has facilitated our clients to look at online marketing not only as an

advertising platform, but also as a superior revenue generation channel.


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Internet marketing, also referred to as i-marketing, web marketing, online marketing or

eMarketing, is the marketing of products or services over the Internet. The interactive

nature of Internet marketing, in terms of providing instant response and eliciting

responses, is a unique quality of the medium. Internet marketing ties together creative

and technical aspects of the Internet including design, development, advertising and

sales.

Google AdWords, allows you to create and run ads for

your business, quickly and simply. AdWords ads are

displayed along with search results when someone

searches Google using one of your keywords. That way, you'll be advertising to an

audience that's already interested in your business. You can also choose to display your

ads on content sites in the growing Google Network. You can choose the exact content

placements where you'd like your ad to appear, or you can let contextual targeting match

your keywords to content. You can choose from a variety of ad formats, including text,

image and video ads, and easily track your ad performance.

Ads can appear on Google and the Google Network. The Google Network is divided into

the Google Search Network and the Google Content Network. Advertisers can choose to

show their ads on either or both of these networks.

Google Search Network : includes Google search pages, search sites, and properties that

display search results pages, such as Froogle and Earthlink. AdWords ads can appear

alongside or above search results, as part of a results page as a user navigates through a

site's directory or on other relevant search pages.

Google Content Network : includes news pages, topic-specific websites, blogs and other

properties. AdWords ads can appear on a webpage if the content and URL of that page

relate to the ad.

Google's Gmail Service, which is part of the content network, also displays AdWords ads.

Gmail ads are placed by Google computers using the same automated process that

matches relevant AdWords ads to web pages and newsletters.


Using your keywords, Google's contextual targeting technology automatically matches

your ads to webpages in the content network that are most relevant to your business. If

you want greater control, users can use placement targeting to hand-pick specific sites or

sections of sites you want your ads to appear on.

Ways to target ads

Keyword targeting is Google's traditional advertising model, whereby advertisers select

keywords that can trigger their ads to appear on Google search pages and on the Google

content network.

Placement targeting lets advertisers choose individual sites in the Google content

network where they'd like their ads to appear. A placement can be an entire website, or

it can be a subset of pages or ad units on a site, as defined by site's publisher.

Measurements and optimizing results

With the Placement Performance Report, you have visibility into where all your ads

appear. Review your ad's performance on a site-by-site basis to see impression, click,

cost and conversion data, and use this data to identify well-performing sites to target

more aggressively and low-value placements that require content optimization or

exclusion.

AdWords features

Under its cost-per-click (CPC) pricing model, AdWords charges for each click your ads

receive. You won't incur any costs if your ad is displayed for a search query and users

don't click it.

Quality Score is the basis for measuring the quality of your keyword and ad, and

determining your cost-per-clicks (CPCs). Quality Score is determined by your keyword's

click through rate (CTR), relevance of your ad text, historical keyword performance and

other relevancy factors. The higher your Quality Score, the lower the price you'll pay per

click.

You can find a first page bid estimate for each of your keywords on the Keyword Analysis

page. This metric estimate the cost-per-click (CPC) bid needed for your ad to reach the

first page of Google search results when the search query exactly matches your keyword.

The first page bid estimate is based on the Quality Score and current advertiser

competition for that keyword.


Click through rate (CTR) is a metric that helps show how your ads are performing. The

more relevant your ads are, the more often users will click on them, resulting in a higher

CTR. The system calculates your CTR as; Number of ad clicks/number of impressions x

100.

Benefits of using AdWords

• Target your ads specifically to people who are looking for your products or services

• Avoid showing your ads to users who aren't likely to purchase from you

• Obtain the maximum return on your advertising investment

• Because you can choose your own CPC or CPM amounts, you decide how much you'll

pay each time someone clicks or views your ad

• There's no minimum spending limit. In addition, you can set a maximum daily budget

that the AdWords system won't exceed

• You can edit your budget settings at any time

• Engage potential customers at precisely the right moment

• Ads start running for the first time almost immediately after you activate

Language and location targeting

A significant benefit of AdWords is the ability to target your ads to almost any language

and location worldwide. This language and location targeting functionality lets you tailor

your ads and promotions to increase your business's appeal to a variety of audiences.

Reporting

There are performance summary graphs on most tabs of your campaigns. These graphs

make it easy to track the data most interested in. From the moment AdWords account

becomes active, it begins to generate valuable data that will help optimize and fine-tune

marketing activities.


We offer expert services on using Facebook to market your

service to the target segments allowing you to get the best

marketing edge on Facebook.

Social networking websites are becoming more and more popular each day. Websites like

these are primarily used as a social utility that will enable people to connect with other

people.

With Facebook, you will be able to get your very own profile page. Although this is a

great social networking site that will enable you to keep in touch with your friends and

acquaintances as well as meet new people and make new friends, it is also a website that

made a lot of internet marketers drool.

If you own a business you will see that Facebook will be able to provide you with your

target customers. With Facebook, you will not only target your ads on specific regions or

communities, but you will also be able to get your fair share of audience. You can

customize your profile in order to make it unique and attract your target audience and

you can also post blogs and even syndicate your blog page using RSS.

We offer expert services on using Twitter to market your


marketing edge on Twitter.

SMM (social media marketing) is the latest online marketing trend. SMM is a way to build

brand recognition for your business and getting traffic to your website through social

media. Twitter is a lot easier and simpler social networking and micro-blogging service.

Your tweets are immediately displayed on the profile page and instantly delivered to

other users who are following you. By tweeting frequently, following and being followed,

you can grow a small community of people with similar interests and who recognize your

name and your brand.

We offer expert services on using LinkedIn to market your


marketing edge on LinkedIn.

LinkedIn Ads is an advertising solution that allows you to create and place ads on

prominent pages on the LinkedIn.com website. You specify which LinkedIn members view

your ads by selecting a target audience.


Marketing features

• Attach social actions to your ads to increase relevance

• Create demand for your product with relevant ads

• Choose to pay per click (CPC) or impression (CPM)

• Track progress with real-time reporting

• Gain insight about who’s clicking on the ad

Ads and cost

When you run your ad you will only be charged for the number of clicks you receive

(CPC) or the number of impressions of your ad that are displayed (CPM). The amount

that you are charged will never exceed your daily budget. Pay for clicks (also called cost

per click or CPC) advertising allows you to specify a certain amount that you are willing

to pay each time a user actually clicks on your ad. Pay for views (also called cost per

thousand impressions or CPM) advertising allows you to specify how much you are willing

to pay for 1000 views (or impressions) of your ad. As a CPC advertiser you are indicating

that what is most important to you is having people click through to your website and

controlling the actual cost to drive each individual person to your site. As a CPM

advertiser you are indicating that it is more important to you that many people see your

ad, not that they actually take action after seeing your ad.

Campaign cost

There is no set cost for Ads, but you can estimate the cost as you create an ad. The "bid

estimator" will show you the range of bids that are currently winning the auction. Based

on this, you can determine how much you wish to spend per click or per thousand

impressions.

Targeting the proper audience

You can also choose to target a precise audience by entering criteria for location, age,

sex, keywords, education, workplace, relationship status, relationship interests and

languages.

Campaigns and pricing

Name your campaign but keep in mind ads in the same campaign share a daily budget

and schedule. After you’ve set up your campaign, set your daily budget and your

schedule.


We offer expert services on using Blogger to market your


marketing edge on Blogger. Blogger is a blog-publishing

service that allows blogs with time-stamped entries. By

blogging frequently, you can grow a small community of people with similar interests and

who recognize your name and your brand.

We offer expert services on using Tumblr to market your


marketing edge on Tumblr. Tumblr lets effortlessly share

anything. Post text, photos, quotes, links, music, and

videos. By blogging frequently, you can grow a small community of people with similar

interests and who recognize your name and your brand.


GGOOOOGGLLEE AANNAALLYYTTIICCSS

We offer expert services on using Google

Analytics allowing you to get the best

marketing edge.

Google Analytics is one of the best tools out

there for analyzing traffic on your website. It

will give you an enormous amount of

information about who is coming to your site,

what they're looking for, and how they're

getting there.

You'll be able to compare the behaviour and profitability of visitors who were referred

from each of your ads, keywords, search engines, and emails and gain valuable insight

into how to improve your site's content and design.

It gives a visual representation of site traffic. It provides facility to compare traffic

over two different time periods

It provides information on visits. You can generate graphs to obtain information on

page views (how many times the pages on your site have been viewed), pages per

visit (how many pages on your site users visited on average), average time on site

(how long each user spent on your site), bounce rate (what percentage of users left

after visiting only one page) and percentage of new visits (how many visitors had

never been to your site before)

It gives Map Overlay that displays what countries your visitors are coming from

It gives Traffic Sources Overview that shows which percentage of users are getting to

your site by typing your URL directly into their browser, and via search engines,

referring sites and other avenues such as emailed links

It provides Content Overview that specifies the top most viewed pages over the time

period


EEXXPPEERRIIEENNCCEE

ISF Sri Lanka (www.isfsrilanka.com)


Mystique Travels (www.mystiquetravels.com)

UNDER CONSTRUCTION

Thomian Batch of 2001 (www.thomians2001.com)


Mahir Brothers - Spice Exporters (www.mahirbrothers.com)


CCOONNTTAACCTT UUSS

If you wish to make any clarifications or satisfy any queries, do not hesitate to contact us

through.

4 Leaf Clovers (Private) Limited

No. 95, Pirivena Road, Mount Lavinia, Sri Lanka

[email protected]

www.4l-clovers.com

Eranga De Silva

Director

Mobile : +94 776 098 282

Email: [email protected]

Vidura Boteju

Director

Mobile : +94 772 223 060


Viraj Ubayasiri

Director

Mobile : +94 777 211 107


4 leaf clover [2011 june] · template based web development. formed with the principal focus of...

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