4 linkedin content marketing tactics worth investing time in

Make the most of your time on LinkedIn with our daily playbook for killing it with content. Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive. 75% More than 15 million pieces of content uploaded to SlideShare Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. Company Updates containing links can have up to 45% higher follower engagement than updates without links. 45% LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN 4 Great content falls ﬂat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the 400+ million professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools. Upload new content weekly Highlight decks on proﬁle page Group content into playlists Add lead forms Lead Generation Brand Awareness Thought Leadership LINKEDIN SLIDESHARE SEO Post 3-4 times a day Engage with followers via post comments Change header image every 6 months Lead Generation Brand Awareness Thought Leadership LINKEDIN COMPANY & SHOWCASE PAGES 1 HOUR DAILY 1 HOUR WEEKLY 30 MIN DAILY 30 MIN DAILY OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES Run 2-4 Sponsored Updates/week Run for 3 weeks, then test & iterate Select compelling visuals Share links to lead forms & add URL tracking codes Lead Generation Brand Awareness Thought Leadership Publish Whenever You Feel Passionate Recommended: Bi-Weekly or Once a Month Thought Leadership PUBLISHING ON LINKEDIN Event Registration ACTIONS ACTIONS ACTIONS ACTIONS LINKEDIN SPONSORED UPDATES

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Page 1: 4 LinkedIn Content Marketing Tactics Worth Investing Time In

Make the most of your time on LinkedIn with our daily playbook for killing it with content.

Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan

of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive.

75%More than 15 million pieces of content uploaded to SlideShare

Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.

Company Updates containing links can have up to 45% higher follower engagement than updates without links.

45%

LINKEDIN CONTENT MARKETINGTACTICS WORTH INVESTING TIME IN4

Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the

400+ million professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.

Upload new content weekly

Highlight decks on profile page

Group content into playlists

Add lead forms

LeadGeneration

BrandAwareness

ThoughtLeadership