4 of the best customer referral program examples
DESCRIPTION
Four essential tactics - with real world examples - that the best customer referral programs use.TRANSCRIPT
![Page 1: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/1.jpg)
4 of the BestReferral Program Examples
See how top brandsdrive customer referrals
By Tony Mariotti@tonymariotti
![Page 2: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/2.jpg)
move the needle.
There are quite a few
referral marketing tactics
but four of them really
![Page 3: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/3.jpg)
who are killing it.
Here are the four best tactics
and real world examples
used by top brands
![Page 4: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/4.jpg)
1 Make Referral Programs Easy to Find
![Page 5: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/5.jpg)
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
Make Referral Programs Easy to Find
1
![Page 6: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/6.jpg)
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b
1
Placement at the top, leftmost area of web pages is best.
Make Referral Programs Easy to Find
![Page 7: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/7.jpg)
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b
c Not hidden behind a login.
1
Placement at the top, leftmost area of web pages is best.
Make Referral Programs Easy to Find
![Page 8: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/8.jpg)
a Call to action placed throughout your site in the header, including your homepage. (Not buried in your footer.)
b Placement at the top, leftmost area of web pages is best.
c Not hidden behind a login.
d Use color to attract attention.
1 Make Referral Programs Easy to Find
![Page 9: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/9.jpg)
Example: Prize Candle
![Page 10: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/10.jpg)
and you ask for the referral.
People are happy to share
and refer friends to your business
if your messaging is clear
![Page 11: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/11.jpg)
and see what happens.
A good call to action is easy;
just place a verb in front of
“what’s in it for them”
![Page 12: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/12.jpg)
Verb+
What’s in it for me=
Call to action
Remember this:
![Page 13: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/13.jpg)
2 Use a Clear and Concise Call to Action
![Page 14: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/14.jpg)
a Let sharers know, “What’s in it for me.”
Use Clear and Concise CTAs2
![Page 15: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/15.jpg)
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
Use Clear and Concise CTAs2
![Page 16: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/16.jpg)
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
c Make it crisp and short – avoid being too wordy.
Use Clear and Concise CTAs2
![Page 17: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/17.jpg)
a Let sharers know, “What’s in it for me.”
b Let sharers know what their friend gets, too.
c Make it crisp and short – avoid being too wordy.
d Make an offer they can’t refuse.
Use Clear and Concise CTAs2
![Page 18: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/18.jpg)
Example: Republic Wireless
![Page 19: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/19.jpg)
to your whole list.
The fastest way to promote
your referral program is to
send a dedicated email blast
![Page 20: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/20.jpg)
a Send periodic, dedicated email blasts to your list.
Take Advantage of Email3
![Page 21: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/21.jpg)
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
Take Advantage of Email3
![Page 22: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/22.jpg)
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
c Place links to your referral page in transactional emails.
Take Advantage of Email3
![Page 23: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/23.jpg)
a Send periodic, dedicated email blasts to your list.
b Reduce clutter: Use one – and only one – call to action.
c Place links to your referral page in transactional emails.
d Place links to your referral page in newsletters, too.
Take Advantage of Email3
![Page 24: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/24.jpg)
Example: Pura Vida Bracelets
![Page 25: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/25.jpg)
increase performance.
Once you’re up and running,
now it’s time to optimize
to find out what will
![Page 26: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/26.jpg)
a Modify (A|B test) offers, copy, images and shared content.
Always be Testing (A|B)4
![Page 27: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/27.jpg)
a Modify (A|B test) offers, copy, images and shared content.
b Measure and test sharing rates and referral conversions.
Always be Testing (A|B)4
![Page 28: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/28.jpg)
a Modify (A|B test) offers, copy, images and shared content.
b Measure and test sharing rates and referral conversions.
c Take advantage of seasonal or trending events.
Always be Testing (A|B)4
![Page 29: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/29.jpg)
Example: Naturebox
![Page 30: 4 of the best customer referral program examples](https://reader034.vdocument.in/reader034/viewer/2022051411/546f2bb0af795976298b59e8/html5/thumbnails/30.jpg)
Thanks!For more tips and examples, visit us:
Tony Mariotti@tonymariotti
TwitterLinkedInBlog