4 practical steps to social media success north fulton council ptas presented by: cheryl musial,...
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4 Practical Steps to Social Media Success
North Fulton Council PTAs
Presented By: Cheryl Musial, Chief Strategy Officer
About Mopdog Creative + Strategy• Formed in 1990• Recipient of numerous design and civic awards
– Top 25 Small Business of the Year for the past nine years– Business Community Service Recognition Award– In-Kind Service Award, The Center for Family Resources– Playmaker Award, Theatre In The Square– Gold, Silver and Bronze awards for brand image,
campaign development and graphic design. • Full range of marketing and strategy expertise • Clients local, national and global• PTA and Foundation involvement
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Social Media Explained
• Twitter: I am eating a donut
• Facebook: I like donuts
• Instagram: Here’s a vintage photo of my donut
• YouTube: Here I am, eating a donut
• LinkedIn: My skills include donut eating
• Pinterest: Here is a donut recipe
• Google+: I am a Google employee who eats donuts
Current Social Media ChannelsPlease select the social media channels your local organization is utilizing
to engage your members/partners: (select all that apply)
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Key Social Media/Messaging Challenges• We need to get the information out to ALL parents• Difficulty in gaining email lists/contact information • Identifying a “communications champion”
– Content development– Channel set up– Sending/Managing all of the channels
• Tracking engagement • No one person uses the same source for their
information• Apathy – not all signed up 48%
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#1: Know Who You Are
• What is your persona?
• What do you do?Why does it matter?
• Clear, concise messages - One idea, keep uncluttered
• Content vs. context
#2: Know What You Are Trying to Accomplish
• Outline your messaging goals
• What plan or opportunity are you trying to address?
• How do you know you have reached your goal?– Engagement, followers
#3: Know Who You Are Trying to Reach
• Understand the audience
• How does your audience like to be reached?
• Craft a directed message
#4: Have the Right Tools
• Determine social media outlets
• Create content and visibility calendars
• Think “quality over quantity”
Tools to Manage Social Media/Messaging• Bitly:
– shortens links that are posted to your social media accounts, which keeps them neat and clean.
– Real time-analytics, bookmarking your favorite sites and pages and having the ability to track clicks.
– Works across multiple platforms, such as Twitter and Facebook– Free!!
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Tools to Manage Social Media/Messaging• HootSuite:
– most popular social media management tool – execute campaigns across multiple social networks from one
web-based dashboard– manage social media, track conversations, and measure
campaign results– custom built-in analytics system and the capability to schedule
posts on all platforms.– free & pro ($8.99 per month) versions
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Tools to Manage Social Media/Messaging• WordPress:
– Social media sharing offered by the plugin includes all major social sharing providers like Facebook, Twitter, Google+, reddit, Pinterest, tumblr, LinkedIn and even e-mail.
– It will show social buttons that your users can click to share– Auto publish to social media networks– Texting push out plugin
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Other Platforms Social Media/Messaging• Google+:
– improve search ranking, enhance visibility and build business relationships. These three things are like the social media trifecta
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Sample Content Calendar
