4 Skills for Business Successby Noel Cunningham

I'm sure most of you would be familiar with the phrase "a Jack of all Trades but a Master of None". This is a situation which happens all the time when we spread ourselves too thin and occurs all too often in our quest for Business Success. I know when I look at my Plan and see so many different tasks staring back at be I often think how am I going to get it all done?

Is it really necessary for me to do all this work? I mean, seriously, do you think all the successful marketers out there have to worry about article writing, creating web pages, installing blogs etc. The answer is no - of course not, it's impossible for one person to become proficient enough in all those different areas and still have the time to run a successful business.

They chose their battles wisely. What I mean by this is they focus in on mastering the essential skills of business success which they leverage to make money, and surround themselves with a talented team of individuals who carry out the other day-to-day tasks.

The 4 Skills to Unlimited Business Success that they Master are:

• Product Creation• Copywriting• Testing• Upscaling the whole process with JV Partners & Affiliates

That's it, there's no secret - it's there in black and white. If you can focus in, learn and master these 4 skills you can write your own cheque. Think of all the time you've spent on SEO and forum posting and all the other mundane, time consuming tasks. Imagine where you would be right now if you devoted yourself to just those 4 Skills?

Lets now delve a little deeper and explore each of these individually.

Product Creation

We are all familiar with Affiliate Marketing whereby you promote someone else's product in return for a commission on sales made. Now don't get me wrong you can make good money through affiliate marketing but there is a far better way of making money online than this.

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Create your own Product! Everybody is capable of this and the only difference between those who do, and those who don't is Belief. Start by researching the market, what's hot right now? Where are your interests and experiences? It doesn't have to lavish or outlandish - a short ebook on a specific niche is all you need to get going.

Write a few pages a day and in a week you have your very first front-end product. The goal here is that you will turn the tables and instead of promoting other peoples products you are going to recruit affiliates to promote yours! The idea of Leverage is very important here. You will be Leveraging the hard work of others who will drive traffic to your offer page in return for a commission on any conversions.

All of a sudden you have shifted your focus and can have other people - all over the world - promoting your creation on your behalf!

Copywriting

The second skill which you will want to learn is Copywriting. How good a Sales Letter you have will have a HUGE impact on your conversions. If you can master the Art of Copywriting you are on the fast track to Business Success. It's paramount to any success you will have and that's why some of the best copywriters command fee's in excess of $10,000 per assignment.

Now, I know most of us can't invest that kind of money, especially in the beginning. So think outside the box and see what you CAN do! Go and research your competitors Sales Pages and take notes on whats good about their Copy. What is it about their Page that stands out to you?? All this will provide you with valuable information which you can use when you craft your own Sales Page.

Testing

Now that we have a Product and a Sales Page in place the next thing we must do is get our Numbers right. We are going to test our Page and tweak it over and over again until we get the maximum Conversion Rate possible.

This is a very important step so please don't ignore it. For each % you increase your conversion rate you are potentially putting thousands of dollars in your bank account. This is also important for when we move on to recruiting Joint Venture Partners. We must be able to impress upon them the value of our offer. How we do that is by showing them our Conversion Rates.

If we can present them with numbers that show they will earn $2 Earnings Per Click they will be very excited to come on board. However if our offer isn't converting well

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and EPC is only $0.20 then our chances of attracting JVPs and Affiliates are not good.

So get testing, drive some traffic with PPC or a Solo Ad and know your numbers. Keeping tweaking your Copy and/or selling price until you maximize your Conversion Rates and have a very attractive EPC to offer. Once that's done you can move onto the last phase in the process....

Upscaling the whole process with JV Partners & Affiliates

By this stage we are really rocking as we have: 

1. our own Product2. an awesome Sales Page3. high Conversion Rates & attractive EPC's

All we have to do now is get in contact with Joint Venture Partners and set our offer up on an Affiliate Program. This is a very exciting time because you've now everything in place and are looking forward to seeing the results of your labor in cold, hard cash!

You can even be proactive in this process and start to Head Hunt potential Affiliates and JVPs by searching for related sites/products in Google and getting in touch with the site owners. Send them a simple email asking would they be interested in getting more details about a joint venture proposal you have for them.

Now, this again is a numbers game as very few will reply. But say 10% of these contacts reply to you request more information. You can then wow them with your Conversion Rates and EPCs. Once these guys see the numbers it'll be very easy to build a good relationship with them - which will ultimately lead to them driving targeted traffic to your offer.

You win on a number of fronts with this approach: 

• you get to have targeted traffic driven to your offer• this will build you a list of Buyers which you can begin email marketing to

later

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• you will be building valuable relationships with JVPs which will make you money time and time again into the future

Can you see what a powerful system this can be for you? You can evolve and grow from someone who is struggling to build a profitable and sustainable business in a relatively short period of time.

Of course it's not easy - if it was everybody would be doing it - but it is achievable!! Business Success can be just around the corner and it's never too late to get started.

All you need is the self belief and determination to follow it through and execute your Plan for success. Sure, if you prefer building crappy AdSense sites that make 50 bucks a month then good luck to you! But if you really want to make it BIG in this game then you could do a lot worse that following the path which I have written about today.

I'd love to hear your thoughts on this. Do you think this is a credible way of building a successful business or do you think I'm just talking nonsense? Let the discussion begin and see what everybody thinks.

Want to Know More...Noel Cunningham is a qualified Economist who has a background in the Financial Control and Hedge Fund Industry. He is an Online Entrepreneur, Marketer and Business Strategist. You can find out more @ http://noelcunningham.net

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