4 steps to market with snapchat

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HOW TO MARKET WITH SNAPCHAT?

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Page 1: 4 Steps to Market with Snapchat

HOW TO MARKET WITH SNAPCHAT?

Page 2: 4 Steps to Market with Snapchat

Author: Nitin Karkara

WHAT WE WILL COVER?

Page 3: 4 Steps to Market with Snapchat

Author: Nitin Karkara

• Snapchat Facts and Figures

• How Snapchat works?

• How to Market on Snapchat?

• Snapchat Case Studies

Page 4: 4 Steps to Market with Snapchat

Author: Nitin Karkara

FACTS AND FIGURES

Page 5: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 6: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 7: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 8: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 9: 4 Steps to Market with Snapchat

Author: Nitin Karkara

HOW SNAPCHAT WORKS?

Page 10: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 11: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 12: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 13: 4 Steps to Market with Snapchat

Author: Nitin Karkara

HOW TO MARKET ON SNAPCHAT?

Page 14: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Page 15: 4 Steps to Market with Snapchat

Author: Nitin Karkara

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Author: Nitin Karkara

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Author: Nitin Karkara

Page 18: 4 Steps to Market with Snapchat

Author: Nitin Karkara

SNAPCHAT CASE STUDIES

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Author: Nitin Karkara

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Author: Nitin Karkara

Back in 2013, 16 Handles, the New York City frozen yogurt chain, was one

of the first brands to adopt Snapchat.

During the early days of Snapchat marketing, 16 Handles gave a

discount to existing customers when they sent snaps of themselves eating

the brand’s fro-yo. While the discount encouraged customers to return for

more yogurt, 16 Handles community manager Adam Britten revealed that

the most successful element of the campaign was earned media.

“One of our goals for this was exposure, so we [were] happy with the

coverage this promo received in publications such as Ad

Age and Mashable,” said Britten. “It’s nice to see a smaller brand like us

being featured in these worldwide publications.”

Takeaway: In addition to being a great resource for engagement,

innovative Snapchat campaigns can still generate earned media,

especially since the platform is still in its nascent stages.

Page 21: 4 Steps to Market with Snapchat

Author: Nitin Karkara

http://www.redbull.com/us/en/snow/stories/1331708541756/mark-mcmorris-snapchat-story

Page 22: 4 Steps to Market with Snapchat

Author: Nitin Karkara

Influencers are plentiful on Snapchat and growing by the day. Selfie mogul

Kim Kardashian even joined the platform last week.

Right now, Red Bull is one of the best brands capitalizing on this influencer

network. In early 2015, the energy drink company gave the Canadian

snowboarder and X Games champion Mark McMorris control of its

Snapchat account to let users see inside his extreme sports lifestyle.

The decision to pair with the athlete was on-brand for Red Bull, which

prides itself on supporting an extreme lifestyle, and the content provided

an unexpected source of entertainment for its user base. Involving

McMorris in the campaign also helped Red Bull reach the athlete’s loyal

fan base.

Takeaway: Snapchat is a very effective medium for influencer marketing.

Just ask DJ Khaled. Tapping into an established following of a relevant

influencer increases awareness and capitalizes on existing trust. And on

such a personal platform, the content tends to be extremely entertaining.

Page 23: 4 Steps to Market with Snapchat

Author: Nitin Karkara

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