4 steps to mobile roi · campaign tracking in-app analytics 1. attribution of installs to paid and...
TRANSCRIPT
Hugo Gersanois Hong Kong, February 5 2015
4 steps to mobile ROI
Who speaks
Hugo Gersanois Co-founder & Chief Revenue Officer
Appiris - Mobile User Acquisition Platform
1. Consumers convert less (in average)
They are user growth experts
2. Acquisition
3. Engagement
4. Customer Lifetime Value
1. Analytics
Mobile growth delivered
2 facts around travel
Source: Statista
Average time spent per session and per app, USA, 2014
20% 4 mins
1. Analytics
Setting the right KPI for your mobile application
Key Performance Indicator
Click Install Registration KPI1 KPI2
Tracking the right way
Campaign tracking In-App analytics
1. Attribution of installs to paid and non-paid channels 2. Methods: Fingerprint, Device Identifiers (IDFA, Android ID)
1. Tracking of in-app events to measure and analyze user behavior 2. Ability to create cohorts of users
2. Acquisition
Paid channels
Select partners
Run tests of $5k-$10k
Cost Per Install ranges:
$0.3-$10
Networks RTB Display Search Social
Integrations
Engagement explained
3. Engagement
Engagement
Internal External
Content Push Notifications
Mobile CRM, messaging system
Retargeting Branding campaigns
Cross devices strategies
• Use$current$trends$$• Speak$to$your$users$
CRM
4. Customer Lifetime Value
Customer Lifetime Value
LTV > COSTS
Thanks & Questions