4 ux principles i’ve learned from wing chun kung fu
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4 U X P R I N C I P LE S I ’ V E LE A R N E D
F R O M W I N G C H U N K U N G F U
@ N I R I S H S H A K YA
S T R U C TU R E D I R E C TN E S S
E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y
S T R U C TU R E
W I N G C H U N
S T R U C TU R E
U X
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D I R E C TN E S S
W I N G C H U N
D I R E C TN E S S
U X
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Browse !
Compare !
Buy !
Use
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Don’t Make Me Think - Steve Krug
“The customer is not on your website to start a relationship with your business.”
E CO N O M Y O F M O V E M E N T
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S E N S I T I V I T Y
C H I S A U ( S T I C K Y H A N D S )
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User needs
Business needs
Technical constraints Cultural constraints
Budget cuts
Restructures
When you pour water in a cup, it becomes the cup. When you pour water in a teapot, it becomes the teapot. When you pour water in a bottle, it becomes the bottle.
Water can drip and it can crash.
Be water, my friend.
- Bruce Lee
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S T R U C TU R E D I R E C TN E S S
E CO N O M Y O F M O V E M E N T S E N S I T I V I T Y
@ N I R I S H S H A K YA
4 U X P R I N C I P LE S I ’ V E LE A R N E D F R O M W I N G C H U N K U N G F U