BUSINESS4 W A Y S T H E I N T E R N E T H A S C H A N G E D

THEINTERNET

The internet makes it

possible for businesses to

reach people all over the

world, instead of on a local

or regional scale

Businesses can connect to clientsthrough email , social media , and theirwebsite instead of relying onadvertising and direct mail marketingIt 's easier than ever for a customer tointeract with the company and viceversa

CONNECTING TOCONSUMERS

1.

78% 1/2 OF AMERICANS HAVE A SOCIAL

MEDIA PROFILE IN 2016

OF SMALL BUSINESSES IN THE US

DO NOT USE SOCIAL MEDIA TO

IMPROVE THEIR BRAND

GEOLOCATION Also known as geofencing, geolocation targets

customers by their location, offering sales and alertswhen they are in close proximity to a store.

Geolocation is used to enhance a customer's overall experience

by tailoring deals and offers to each person.

80%

3,239

OF INTERNET USERS SHOP

ONLINE AT LEAST ONCE A MONTH

HOURS A MONTH IS SPENT

ONLINE , FOR THE AVERAGE

INTERNET USER

9/10PEOPLE CONNECT TO THE

INTERNET EVERYDAY

2.MARKETING

Companies no longer need to deliverexpensive, paper-based marketingcampaigns. Most consumers use theinternet on a daily basis and are able toreceive promotional emails and online

advertisements.

On the flip-side, since there are so manyadvertisements bombarding consumerseveryday, the internet has made it moreof a challenge for companies to stand

out next to competitors.

Analytics

Before the internet, customers had no choice but to go tothe store and wait in line to make a purchase.

Anyone can now go online and have items shipped to themwith minimal effort and conveniently wait for items to arrive

at their home.

Before the internet, marketing research was a pain-stakingprocess involving Marketing experts can now pore over dataand decipher what the trends are, what is working, and what

needs changed

Ecommerce

3.RESEARCH

Many supplies like encyclopedias, phonebooks, and manuals are nowaccessed online instead of by using their paper counterpart

The internet has streamlined desks and offices by eliminating theamount of paper needed to conduct everyday research, making

working from home more obtainable.

Websites that Replacedthe Paper VersionWhitepages.com - phonebookWikipedia - encyclopedia

Product Website - hard copies of manualsThesaurus.com - a standard thesaurus

Big DataIncredibly large amount of

information that's used to showtrends, analysis and patterns. At the moment, only 0.5% of bigdata is actually being used

$2 million70%OF AMERICANS WILL NOT OPEN

THEIR PHONE BOOKS

AMOUNT THE WHITE HOUSE HAS INVESTED

IN BIG DATA PROJECTS

4. Social Effect

Companies can reach their customer base in exciting new ways because ofthe internet, but this also has been to the detriment of other companies

who hold unpopular opinions or stances. When the owner of Chick-fil-A tooka controversial stance on gay marriage, many refused to eat there or even

protested the chain.

The social effect of the internet can gain or lose new business just by what'swritten about them online. By using online review sites like Yelp and Angie'slist, customers can be gained by positive reviews, while people can also be

turned away by a company because of one negative review.

AVERAGE MONTHLY UNIQUE YELP

USERS

145 million

3 BILLION

738 MILLION

According to the InternationalTelecommunications Union, the number of

internet users increased from

in 2000 to

in 2015