I am Lucy Hall, I’ve been running a social media agency for years now and have collected thousands of leads and generated 100’s of thousands of pounds for my clients. In this FREE Bumper eBook I give you an insight into the type of content I create everyday for my clients to give you some ideas and inspiration for your next social media post

1. Answer a questionThe best blog post you can write about is the answer to your most frequently asked questions, that way you have a hub to refer people to and you have valuable content for people to read when they are in the buying decision making process.

2. Ask a questionIs there something you have a burning question about? – Perhaps you can call on your loyal audience and ask which image they prefer for your blog post or idea. – Make your community feel like you consult them and that their opinion is important to you.

3. TutorialTutorials rock, because you are teaching people. People learn, it works they look up to you! They tell a friend about this ‘expert’ online that taught them to do something great and the word spreads!

4. Case StudyPeople like to see results and love a good case study that shows how something was achieved and how results were driven.

5. ListsLists are very readable and shareable, the content can be consumed easily and points can be skimmed. For example 10 best Quotes about Marketing

6. VlogCreate a vlog about a conference you are attending in your industry this way people will get a taste of your personality and flair.

7. TipsBy giving away tip and knowledge you are helping your community and empowering them!

8. Book ReviewsIf you’ve read a great book that you think will be of great value to your community too, review it and tell people the bits that could help them, even if you give the best information away, at least they will save time by not having to read it themselves it’s an all round winner!

9. Response to famous blogsArticles do go viral, especially quirky, funny, inspirational or controversial posts , make most of your blog by writing a public response to something you agree with or don’t agree with.

10. InfographicsYou may have some great information about your industry and some excellent facts and figures, trouble is most people don’t want to trawl the article for the key points. You could take the key elements of the data and create a funky infographic

11. QuotesIf a great quote rings true for you chances are it will with your network, make a quote or a saying look really awesome by adding it to photograph or designing an image to grab attention. PicMokey.com and Canvas.com are great and easy/ free online tools for doing this.

12. Sketches and DoodlesIf you can rub together a quick yet, good sketch, try it and photograph it. Make sure it appeals to your community and post it to your social networks, you may write down a question and post it rather than using an image or digital media to create it.

13. OpinionsThis is sketchy ground because on one hand your opinion could alienate some of your audience, on the other hand it could be highly praised. If you just go along with what everyone else does you’ll never create compelling content, use your opinion and be controversial. It works to stir emotion in people, prompting a responses.

14. ‘Caption this’Post a photograph on social media – ask fans to

write a caption for the photograph (this works great on Facebook pages)

15. Promote other Facebook pages:Help out other businesses you know through

networking or events and tag or share their Facebook page on yours.

16. Share breaking industry news:Show that you are on top of your game by sharing breaking news from your industry.

17. Holidays and Special Days.Share content around holidays such as Halloween or Christmas. There are also special days such as Chocolate day and Chidlren’s Day. Wish your fans good will and post relevant content that fits in with these days.

18. Offer a Free eBookCollect email addresses for your email list by giving away a free ebook or great exclusive content

19. Fan of the month / week Show that you acknowledge your fans or followers by highlighting a fan of the week!

20. Promote another business’s sale:Share a link to a voucher or sale from a complimentary (not competing) business.

21. Statistics.Using powerful numbers can encourage retweets and shares, you could also create an infographic on Canva for these stats.

22. Fill in the blanks questions –i.e.., I love puppies because

23. Behind-the-scenes photosTake selfies of pictures of yourself, your employees to how your human side and give people a sneak peak of your world.

24. Products – Hidden ProductsRather than sharing new products, you can use pic monkey to fade your image out or add an overlay and then ask your audience to guess what they think is behind the image.

25. Inspirational boards / CollagesShare Pinterest boards that inspire people, create boards and then embed them into blog posts with a description or share individual images from the boards on your social networks.

26. Hold a Market Night or Flash SaleOffer a one night only sale on your facebookpage – just make sure you include links to the purchase page.

27. Use Tools such as Canva or Pic MonkeyTo create high quality and compelling content.

28. Twitter CardsUse Twitter cards to drive more engagement and collect more leads

29. PowerPoint VideoCreate a video using powerpoint, write your message and then speak over it whilst using the powerpoint recording software

30. Use High quality imagesUse high quality images on your blog posts and social media posts, Dollarphoto club is great for high quality low cost images and on canva you can create great graphics with fantastic templates

31. FiverrGo to Fiverr.com and check out what people are offering! – Get a high quality graphic or video made with your branding on. You can even get articles written and your pinteresttaken care of!

32. Interviews Interview someone heavy weight in your industry of field – they will also more than likely share the video / post or podcast to their larger audience

33. Story Series Put together a series of posts that make up to a stimulation story, everyday you release a new part of the story via an image on facebook or google plus – leave your audience wanting to know more!

34. HashtagsUse Hashtags when something is trending to join the conversation and make your brand image and voice go further

35. Join in groupsJoin in conversations in facebook groups or ask questions. This way you can help to increase your brand reach by connecting with new people.

36. Set up a group on facebookSet up a private group on facebook for your very special customers or colleagues, share competitions and gift vouchers inside as a way to say thank you for being a great client.

37. Testimonials Never brag! But do post testimonials from happy customers thanking them for being such a wonderful customer.

38. CompetitionsRun Competitions for your fans (just make sure you don’t break the rules) use an app such as Antavo to collect email addresses for your mailing list.

39. A Day in the life of..Give an overview of your job and what you do in a typical day.

40. ThemesCome up with weekly themes – this works really well if you have lots of products, one week it could be around happiness and the next colours. Share content all week based around these themes.

And Finally…

Tips for keeping the content flowingCreate an editorial calendar, make a note of what you’ll be sharing each week / month.You may wish to schedule blog posts or tweets (as long as you are ready to engage when the content goes out)Dream up an image series 1-10 tips post one every week or day., you can post each image on your blog and go into more detail before posting the image and link to your social networks.Run a survey using survey monkey asking what your audience wants to know, you could offer free content or a goody for completing or run it as a prize draw. When you have the information you can use it to create more content – after all, knowledge is power!Remember always be brave! Don’t just do what everyone else is doing, make it yours and never rework someone else’s content, always be original! Evoke emotion and cause debate be a thought leader!Happy Content Creating!