40 minute sm mba ppt
DESCRIPTION
TRANSCRIPT
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Alan StevensThe MediaCoach
Twitter: mediacoach
The 40-minute social media MBA
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The 40-minute social media MBAFive toolsFive techniquesFive traps
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Five Tools
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It begins with listening
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Tool One
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KLOUT.COM
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Tool Two
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Hootsuite.com
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Tool Three
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Addictomatic.comTool Four
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Radian 6Tool Five
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Five Techniques
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Technique One
Seeing Opportunities
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Technique Two
Creating Stories
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Technique Three
Being Different
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Technique Four
Creating a community
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Technique Five
Being there
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Five Five Traps
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Why your PR is pants....
(Why your social media
is pants)
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Why your PR is pants....
(Why your social media
is pants)
Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
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Trap One
Using tragedy as advertising
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Sent as a response to the Boston
Marathon bombing
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Chicago plane crash, in which a child was
killed
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Trap Two
Forgetting to turn off automated messages
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A few hours before this tweet, a gunman entered cinema in
Aurora, Colorado and shot 82 people, 12 of
whom died
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Tesco was in the middle of a scandal about horsemeat in
meat products
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Trap Three
Not understanding how social media
works
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Trap Four
Not monitoring fake brand sites
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Trap Five
Forgetting that it’s SOCIAL Media
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The 40-minute social media MBAFive toolsFive techniquesFive traps
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The 40-minute social media MBAFive toolsSocialmention Klout Hootsuite Addictomatic Radian 6
Five techniquesFive traps
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The 40-minute social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniquesOpportunities - Stories - Community - Different - Being There
Five traps
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The 40-minute social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniquesOpportunities - Stories - Community - Different - Being There
Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL
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