40 VIDEO STATSyou must know

if you work in ecommerce

HOW VIDEO DRIVES TRAFFICAND PURCHASES

It is estimated that in 2015,204.2 million people in the US watched online video monthly via any type of device

This represents 78.6% of the USinternet users

– eMarketer

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The amount of time online users spendwatching online video has grown 38.5%in the past 2 years

– Nielsen

64% of all internet traffi c globally is video consumption, and it is expectedto grow to 69% by 2017

– KPCB

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Video content generateson average 3 times as many monthly visitors as other content

– Buffer

Websites with video contentenjoy 88% more time spenton pages by visitors

– Buffer

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Having video content on pagescan contribute to 157% increasein organic traffi c from search engines

– Buffer

7.

After seeing an online video about a product, consumers are 46% more likelyto search about this product online

– Buffer

8.

Product videos increasethe likelihood of purchases by 85%

– Buffer

9.

When doing online shoppingwith video content, shoppers are52% more confi dent in their purchases

– Buffer

Video reviews on product pagesincrease visitor session duration 340%

- Goodvidio

10.

Videos on product pages contribute to 127% increase in pages visitedper shopping session

- Goodvidio

11.

MILLENNIALS ARE ESPECIALLY RESPONSIVETO ONLINE VIDEO WHEN SHOPPING

4 in 5 millennial shoppersfi nd online product videos helpfulwhen researching future purchases

– Animoto

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67% of millennials are certain they can fi nd a video on YouTube about anything, including product video reviews

- Think With Google

14.

Millennials are 146% more likelyto watch video on retailer’s websitewhile online shopping than older generations of consumers

– Animoto

15.

Gen Y shoppers are 264% more likelyto share product videos while doing online shopping

– Animoto

16.

1 in 3 millennials purchase a product as a result of watching online videos

– Think With Google

17.

3 quarters of millennials rely on online video when comparison shopping

– Animoto

18.

69% of millennial shoppers turn to online video content to research complementary products to add to their purchases

– Animoto

YOUTUBE VIDEO STATS

19.

YouTube has a reach of 81.2% ofInternet users in the US

– comScore

20. 55% of all keyword searches on Google in the US return at least one video result, and82% of those results lead to YouTube

In comparison, 40% of results lead to images, 16% to shopping and 13% to news

– Reelseo

21.

Brand-created videos make up 17%of YouTube content, as opposed touser-generated content, whichrepresents 32% of the top videoson YouTube

– Reelseo

22. “How-to” videos are one of the most popular content types on YouTube

There are more than 135 million“how to” videos on YouTube, many ofwhich demonstrate how to use products

– YouTube

23. More than 100 million hours of “how-to” content has been watched so far thisyear in the US

Searches for this type of videosgrow 70% year-over-year

– Think With Google

24.

Beauty is one of the largest content pools on YouTube, with over 5 billion hoursof beauty tutorials, how-to videos, product reviews and hauls uploaded in the past10 years

– YouTube Trends

25.

Beauty content attracts over582 million viewsacross top 100 channels on YouTube

– Digiday

26.

YouTube enjoys50% year-over-year growthin watch time, especially among18-49-year-old segment

– Think With Google

27.

76% of millennials use YouTube to follow companies, as opposed to 47% and 42% who follow companies on Twitter and Instagram

– Animoto

28.

Millennials are also the largest audience for YouTube: 31.8 million of online users in 18-24 age segment in the US spent on average 10 hours 15 min on YouTube

– Digiday

29. YouTube gave birth to the so-calledGen C, consisting of video creators, curators and infl uencers

76% of Gen C visit YouTube weeklyand 36% daily

– Reelseo

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Gen C are 3.6 times more likely to purchase products after engaging with video content

– Reelseo

31.

Gen C consumers are 1.8 times more likely to be infl uencers and advise others on purchases

- Reelseo

32. Men are more into YouTube than female online users. Men spend 44% more time on YouTube monthly than women, and account for the majority of views in 90%of the content categories

Meanwhile, 65.5% of female online users in the US visit YouTube at least weekly

– eMarketer

33.

Over 50% of users who watch online videos on their mobile use videos to decide on purchases

- Think With Google

HOW ONLINE USERS PREFERTO WATCH VIDEOS

34.

Video viewers list YouTube as their #1 destination for fi nding videos about products or brands

– Think With Google

35.

Mobile video viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages

- Think With Google

36.

50% of global YoutTube viewership comes from mobile devices

– Think With Google

37.

Millennials who use mobile devices to watch online video are 2.3 times likely to go to YouTube fi rst for content

– Adwords Agency

38.

By 2019, 72% of mobile traffi c will be online video content

– Cisco

39.

34% of all video plays in the last quarter of 2014 were on tablets and smartphones

- Ooyala

40. Tablet users are more likely to watch online videos longer than 10 minutes

On the other hand, 54% of mobile users watch video content that is less than10 minutes long

– Ooyala

WANT TO GET STARTED WITH VIDEOSFOR YOU ECOMMERCE STORE?

Visit www.goodvid.io