40 olympics summer
TRANSCRIPT
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International Sports Manageme
The Olympics (Summer)
Bryan Fin
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Ancient Olympics: Greece• City states competition• 776 B.C. (earlier)?• Sparta, Athens, Corinth, Argos,
Megara• Men competed nude, winners
received olive wreaths• Wars were suspended for
competitions every 4 years in August
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1896 Athens•
Founded: Pierre de Coubertin• 14 nations, 43 events
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1900 Paris•
Coincided with World’s Fair • Stretched from May to October• Women participated for first time• Early sports merchandising:
– John Flanagan (USA) hammer throwwinner, featured on cigarette card
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1904 St Louis•
Held with St. Louis World’s Fair • Long again (July-November)• Only 12 nations and 91 events
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1908 London•
White City Stadium- multipurpose site forswimming, track, seated 66,000
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1912 Stockholm•
First official poster, translated into 16languages• Jim Thorpe, gold medal winner in pentathl
and decathlon
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1920 Antwerp (Belgium)•
Introduction of 5 Olympic Rings• Games hastily prepared after missing 1916
due to World War I
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1924 Paris•
‘Chariots of Fire’ movie based on these game• Paavo Nurmi (The Flying Finn) won 5 gold
1500m, 5000m, individual cross country, te
cross country, and team 3000m
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1928 Amsterdam•
First Olympic Flame• 46 nations, 109 events• Greece first to march into opening ceremon
with host nation last
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1932 Los Angeles•
First official Olympic Village• Babe Didrikson won 3 medals in LA
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1936 Berlin•
‘Nazi’ Olympic Games • Jesse Owens 4 gold:100m, 400m, long jump,
4x100 relay
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1948 London•
1940, 1944 games out due to WWII• Technology advances: cameras for finishes
electronic timers
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1952 Helsinki (Finland)•
USSR and Israel appear in first games• Beginning of Cold War Olympic battles
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1956 Melbourne•
First games outside of USA and Europe
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1960 Rome•
TV coverage from US to Japan• Cassius Clay (Muhammad Ali) gold medal
boxing
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1964 Tokyo•
First games in Asia• Technological advances, color TV, show of
recovered ‘new’ Japan
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1968 Mexico City•
Bob Beamon record long jump (8.9 m)• Tommie Smith and John Carlos ‘Black Power
salute
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1972 Munich•
Mark Spitz- 7 gold’s in swimming, 7 worldrecords• USSR ‘upset’ over USA basketball gold •
Terrorist attack- killed 11 Israeli teammembers
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1976 Montreal•
Economic failure• Only Moscow and LA competed for games
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1980 Moscow•
Soviet invasion of Afghanistan led to USAboycott• Communist
propaganda tool
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1984 Los Angeles•
Game-changer: organizers (Peter Ueberrothrelied on corporate financing rather thangovernment money
• $200M profits!• USSR boycott
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1988 Seoul (S. Korea)•
Ben Johnson (100m winner, Canada)eliminated due to steroids• Complete games (USA, USSR)
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1992 Barcelona (Spain)•
US Dream Team• Revitalized Barcelona
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1996 Atlanta•
Part of bigger economic plan• Capital of the South
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2000 Sydney• Again, part of larger economic growth plan
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2004 Athens• Return to birthplace• Cost overruns after 9/11
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2008 Beijing•
China welcomes the world• The Michael Phelps show
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2012 London
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2016• Rio de Janiero, Brazil• World Cup 2014 also• 2020?
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Olympic Impact• Economic, political, social, cultural, histori
impact of games• Innovation for sports coverage, sports
marketing, training