The equivalent of

100 hoursof video is uploaded to

YouTube each minute

Twitter users send

400 milliontweets each day

Facebook users share

2.5 billionpieces of content on the

site each day

(source: Nielsen, Kleiner Perkins Caufield & Byers)

U.S. Adults Are Now Spending More Time

on Digital Devices Than Watching TV

Americans Spend 16 Minutes of Every

Hour Online on Social Networks

(source: eMarketer, Experian Marketing Services)

of People Trust Online

Reviews as Much as Personal

Recommendations

of Consumers Rely on

Social Media to Make

Purchase Decisions

of Brand Engagement on

Pinterest Is Generated by

Users

80% 74% 70%

(source: BrightLocal.com, ODM Group, Digitas/Curalate)

Four in 10 Social Media Users Buy

an Item After Sharing or Liking It on

Facebook, Twitter or Pinterest

(source: Vision Critical)

43% of All Marketers

Found a Customer

via LinkedIn in 2013

52% of All Marketers

Have Found a Customer

via Facebook in 2013

&

(source: HubSpot)

90% of

Consumers

Find Custom

Content Useful

(source: Custom Content Council)

55% of B2B Content Marketers

Say Their Biggest Challenge Is

Producing Enough Content

(source: Content Marketing Institute/MarketingProfs)

Only 39% of B2C

Marketers Have a

Documented

Content Strategy

(source: Content Marketing Institute/MarketingProfs)

of B2Cof B2B marketers use

content marketing90%93%

(source: Content Marketing Institute/MarketingProfs)

Not just Millennials—Everyone is on social networking sites

Source: HearSaySocial

• 72% of online adults use

social networking sites

• 60% of online adults 50-

64 years old are on

social networking sites

Yet, not everyone knows how to use social media properly

Source: HearSaySocial

• Only 27% of companies

report employees at all

levels are truly aware

and trained on how to

use and not use social

media

The Sales Rep’s Playbook for the Social Media Era

Source: HearSaySocial

Case study: Raymond James

Source: HearSaySocial

Advisors leverage

insights from social

to to deliver a more

personalized client

experience at scale.

2500+ financial advisors use social media

to augment face-to-face relationships

Case study: Employees amplify brand message

Source: HearSaySocial

Brand stories 40X more effective when told by an individual

2,000+ advisors

Gen Y

Source: Cassandra.com

• 80-90 MILLION STRONG (US)

• AGES 18-34

• $200 BILLION IN SPENDING POWER

• $400 BILLION BY 2020

• 61% PRIMARILY CONSUME CONTENT ON SOCIAL MEDIA

Hero or villain?

Source: Cassandra.co

55% WOULD RATHER BE ANONYMOUS

70% WILL NOT SHARE PRIVATE INFORMATION

Digital empathy

Source: Cassandra.co

50% DON’T MIND ADS IF

THEY’RE RELEVANT TO THEIR INTERESTS AND NEEDS

“Why” buy

Source: Cassandra.co

84% MAKE PURCHASE DECISIONS

BASED ON SOCIAL MEDIA REVIEWS

LOVELIST NIFTI

It’s not just about “ROI”

Source: Cassandra.com

IT’S TIME TO CONSIDER “ROR”

ROI RORVS

.

Trending Vending, SxSW 2014

Source: Mondelez International

Beats by Dre campaign featuring Colin Kaepernick

Beats by Dre campaign featuring Colin Kaepernick