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40067847 bussines plan for cafe[1]

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Executive Summary Morningstar Bakery is a new organic bakery specializing in gluten, wheat and dairy free  products. Within the last three years there has been significant increases in demand for these  bakery products. This can be explained to a large degree by the fact t hat up until recently Americans have had food allergies that have been undiagnosed. It has been only in the last few years that medical doctors have begun to diagnosis food allergies correctly. What was once an unknown problem that affected so many people with no recourse has become a manageable ailment that is easily dealt with through modification of diets. This is very  positive for both those people that are a ffected as well as bakeries such as Morningstar that specialize in t hese products. The Products Morningstar offers a wide range of exciting products. The first group is spelt breads, muffins, and pastries. Spelt is used as there are far fewer people that are allergic to this grain. Yea st allergies are also common and Morningstar of fers a menu of yeast free brea ds. Dairy free muffins and pastries are offered for vegans. Lastly, egg free breads, muffins, and pastries are offered. Customers Morningstar will focus on three distinct customer segments. The first group is the Allergy group. This segment is growing at 15% a year with 32,000 potential customers. The second niche is the Doctor group. This segment is also growing at 15% with 14,200 potential people. The last group is the Dieters group. This segment is typically making modifications to their diet based on their desire to lose weight. This niche also is growing at 15% with 48,000  possible customers. Management T eam Recognizing the importance of human capital, Morningstar has ass embled a strong management team. The team is led by Donna Sharp. Donna comes to Morningstar with 10 years of baking experience. In addition to her industry specific experience, Donna has had 2 years of management experience. Donov an Bailey br ings financial skills to Morningstar after a 15 year CPA career. Tara Juniper-Reid will lead the marketing efforts having participated in her own PR firm. Lastly, Lucy Hamilton will be on the team as an assistant baker with over five years of experience. Morningstar is an exciting opportunity that combines, fresh baked goods with spelt, yeast free, dairy free, and egg free products, addressing the recent need for these new products. Demand for these products is expected to grow exponentially as medical doctors become more and more a ware of food allergies America ns are afflicted with. Profitability is forecasted to occur by month three. T hrough a comb ination of a strong management tea m, a solid business model, and exciting, market demanded products will allow Morningstar to quickly gain market penetration and cash richness.

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