41631 lecture 4 pt2 open design
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Open DesignA new paradigm of Product DevelopmentThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/[email protected]
Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:
“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark”
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Agenda
08:30 – PSS
09:15 – Break
09:30 – Open Design
10:15 – Break
10:30 – Protovation
11:15 – Break
11:30 – Prep for Friday and new week
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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What is Open Design?
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Design:The Oxford English Dictionary
“Box of quotation slips” by Owen McKnight, CC BY-SA 2.0
http://www.manhattanrarebooks-literature.com/oed.htm
The Oxford English Dictionary – 1st Edition
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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What is Open Design?
Open Innovation
Crowdsourcing
Open Source Design
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Innovation
Concrete Issues (Issue 1/11) - http://www.concreteissues.com/cartoons
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Innovation
“A paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external
paths to market, as the firms look to advance their technology”
(Chesbrough H. W., 2003).
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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What is Crowdsourcing?
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites)(Aesthetics & Branding)
Tools (9% of sites)
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Crowdsourcing
How would we use it?
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Crowdfunding
Tech Art
Social
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Funding
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Funding
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Funding
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Innovation
Divergent/
Problem Solving
Convergent / Solution Evaluation
Push & Pull
Social Challenges
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Innovation
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Innovation
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Labour
• Debugging• Advertising and testimonials• Proofreading• Web-design• Graphic enhancement• Website testing• Surveys• Data entry
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Aesthetics & Branding
• Fashion
• Sounds
• Artwork
• Logos
• Graphic Design
• Photography and Images
Competition Driven
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Aesthetics & Branding
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Anything left for us to do?
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Crowdsourcing is now a mature field, use it and master it.
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Source Design
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Source to Open Design
Design BlueprintsSource Code
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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DEFINITIONS
OSP OSS
OPEN SOURCE DEVELOPMENT
Open Source Products Open Source Software
Tangible Intangible
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Why Open Design?
To fund R&D rather than legal fees for patent disputes.
To maximise the value of the product to the crowd and allow them to develop design derivatives
To gain from being visible and influential.
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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How Open are we to be?Choosing the correct licences will be crucial:
Attribution - CC BYThis license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
Attribution-ShareAlike - CC BY-SAAs CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.
Attribution-NoDerivs- CC BY-NDThis license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.
Attribution-NonCommercial - CC BY-NCThis license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.
Attribution-NonCommercial-ShareAlike - CC BY-NC-SAThis license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.
Attribution-NonCommercial-NoDerivs - CC BY-NC-NDThis license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.
http:/ / creativecommons.org/ licenses/
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Design
An emerging paradigm... a gift to the people and society...
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Design Empowers People and Drives Innovation
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Flying Open Sourcers
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Flying Open Sourcers
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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The Open Design Library
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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FREE BEER 1.0
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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FREE BEER cont...
FREE BEER 2.5 (Right)
FREE BEER 4.0 (Below)
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Open Design (Open Hardware)
An emerging paradigm... a gift to the people and society...
...but can you really make money from giving things away for free?
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The old mindset of product development
Andreasen and Hein [1987]
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Open Design – A New IPD Consideration
Howard [2012]
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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OSD Archetypal Business Model
Community
Intellectual resources.,Brand(Platform)
Development,
Attracting
participants,
Platform
managementNetwork, Accessibility, Knowledge Sharing, Cost reduction
Human resources.,Platform maintenance
Self-service, Communities, Co-creation
Internet, Web-site/platform
Participants, End-users, - For Profit- Personal gain,- Social good
Direct sales,
Licensing fee,
Service sales,
Donations,
Other side
revenues...
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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Benefits of Open Source Design• Rapid and cheap publicity• Multiuser development & Expert customers• Increased product varieties• Competition killer• Suboptimal is forgivable
Revenue from Open Source Design• Sale of expertise• Spin-off products• Straight production• Advertising & Front of shelf model• Value from the use phase• Use and user data
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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark
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BOB WALDIE, OpenGear
Right now, being open is no longer an added value. Either you are open or you are out! The internet has changed the game, we’re be coming self-producers with access to information and possibility to learn whatever, whenever, wherever. David Cuartielles (Arduino), California, 2012
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Questions
?
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How can you utilise open design or data gathered from the user
activities to enhance your business?