416736 far cry 3 creative guide fm - subscriptions.amd.com · date of deployment: november 2012...
TRANSCRIPT
Date of Deployment: November 2012
Creative Guide
Multi-Game Holiday Bundle Offer Featuring Far Cry 3
PID# 52791A
2Game Bundle Offer Featuring Far Cry 3
Table of Contents
Overview . . . . . . . . . . . . . . . . . .3Objectives .of .the .creative .and .offer .details
How .to .Create .an .Ad . . . . . . . . . . 4 .Visual .of .ad .parts .and .how .to .customize
Do's .and .Don’ts . . . . . . . . . . . . . .5 .Examples .of .what .to .do .and .what .not .to .do
Game .Bundle .Details . . . . . . . . . . 6
Messaging . . . . . . . . . . . . . . . . . 7
Access .to .Material . . . . . . . . . . . 9
3Game Bundle Offer Featuring Far Cry 3
OverviewCommunication .and .Business .ObjectiveGenerate .demand .for .AMD .Radeon™ .graphics .cards .The .creative .
execution .leverages .various .action .scenes .from .the .Far .Cry .3 .game .
to .attract .gaming .enthusiast .audiences .and .to .show .them .the .benefit .
of .enhancing .their .gaming .experience .by .investing .in .AMD .Radeon™ .
graphics .cards .
Specific .call-to-action .options .have .been .provided .for .more .targeted .
messaging .dependent .upon .specific .promotional .opportunities .in .regions
The .calls-to-action .reflect .the .Tahiti .Holiday .Bundle, .the .Pitcairn/Verde .
Holiday .Bundle .and .the .Crossfire .Holiday .Bundle
Creative .ObjectiveVisuals .leverage .an .action .scene .from .the .Far .Cry .3 .game .to .tie .in .closely .
with .optimization .and .AMD .Eyefinity .technology .messages, .as .well .as .the .
free .game .offer .promotion
Reference .Material> .AMD .Brand .Guidelines .2011 .(PID# .49333A)
> .AMD .Radeon™ .Logo .Guidelines .(PID# .48868D)
4Game Bundle Offer Featuring Far Cry 3
How to Create an AdEach .ad .consists .of .a .visual .and .copy .(headline, .subhead, .
body .copy, .call-to-action .and .tagline), .depending .on .the .
size .of .the .ad
NOTE: .Specific .call-to-action .(CTA) .options .have .been .
provided .for .more .targeted .messaging .dependent .upon .
specific .promotional .opportunities .in .regions .The .calls-to-
action .reflect .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .
Holiday .Bundle, .the .AMD .Radeon™ .HD .7800 .Series/ . .
7770 .GHz .Edition .(Pitcairn/Verde) .Holiday .Bundle, . .
and .the .AMD .CrossFire™ .Holiday .Bundle
See .pages .6-8 .for .full .details . .
of .products, .game .bundles . .
and .messaging .aligning .to . .
each .promotion
Visual
Copy .Headline
Subhead
Call-to-Action
Product .Copy
Legal .Minimum .6pt
LogosTagline
AMD .Gaming .Evolved .Logo .PID# .49762
AMD .RadeonTM .Graphics .Logo .PID# .48832
Logos
Partner .Logo
ESRB
5Game .Bundle .Offer .Featuring .Far .Cry .3
Do's and Don’ts
Logos .are .missing
Wrong .Logo .Placement
Ensure .productis .clearly .visible
Use .thePurista .
font .familyWrong .headline .usage
Use .the .appropriate .
logos
Fonts: .
Paralucent .Light .Paralucent Medium Paralucent DemiBold
Paralucent LightItalicParalucent MediumItalic Paralucent DemiBoldItalic
Correct .Usage Incorrect .Usage
Wrong .font .usage
Missing .legal .notation
Use .theParalucent .font .family
Hero .image .obstructed
6Game .Bundle .Offer .Featuring .Far .Cry .3
Game Bundle DetailsThe .AMD .Consumer .Graphics .Holiday .Toolkit .featuring .Far .Cry .3 .has .been .
created .using .the .copy .deck .and .promotional .game .bundle .associated .
with .the .AMD .Radeon™ .HD .7800 .Series .graphics .cards, .AMD .Radeon™ .
HD .7770 .GHz .Edition .graphics .card .and .AMD .CrossFire™ .technology
For .promotions .related .to .AMD .Radeon™ .7900 .series .graphics .card .
(Tahiti), .assets .will .require .slight .modifi .cation .as .outlined .below:
1 . Check .below .for .associated .products .and .game .bundle .details
2 . .Add .game .box .art .that .is .associated .with .your .particular .bundle
3 . .See .specifi .c .copy .decks .associated .with .each .promotion .to .replace .
body .copy, .CTA .and .legal .terms .and .conditions
. . > . .Tahiti .Copy .Deck
PID# .52787A
. . > . .Pitcairn/Verde/CrossFire .Copy .Deck
PID# .52790A
Tahiti Holiday Bundle• HD 7950, 7970, 7970 GHZ
• Channel reseller bundle
• End-user receives four codes:
– Free games: Sleeping Dogs, Hitman & Far Cry 3
– 20% discount on MOH
Pitcairn/Verde Holiday Bundle
• HD 7700, 7800 Series SKUs
• Channel reseller bundle
• End-user receives two codes:
– Free games: Far Cry 3
– 20% discount on MOH
CrossFire™ Holiday Bundle
• HD 7700 & 7800 SeriesCrossFire™ (2 GPUs)
• Channel reseller bundle
• End-user receives three codes:
– Free games: Hitman & Far Cry 3
– 20% discount on MOH
USE .THE .APPROPRIATE .LOGO .RATING .FOR .YOUR .REGION
North America
EMEA/Singapore
Germany
Australia
Japan North America
Singapore
Germany
Japan
Australia
7Game .Bundle .Offer .Featuring .Far .Cry .3
Logo
Product AMD .Radeon™ .HD .7900 .Series .Graphics .Card
Headline NEVER .SETTLE
Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season
CTA
Get .Far .Cry .3, .Hitman: .Absolution .and .Sleeping .Dogs .FREE, .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfi .ghter .with .the .purchase .of .an .AMD .Radeon™ .HD .7900 .Series .graphics .card .Over .$170 .value .in .games?1 .Now .that’s .a .great .deal *
Tagline Get .RadeonTM .in .Your .System
Product Copy
In .a .world .without .rules, .you .must .confront .the .madness .with .an .unrivalled . .advantage .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .smart .Stay .calm .And .never .settle .for .less .than .the .best
GCN ArchitectureGet .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefi nity TechnologyYou’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .
Messaging:Please .refer .to .Copy .Deck, .PID#52787A .(Tahiti)
1As .of .October .11, .2012, .the .PC .games .offer .is .valued .at .over .$170 .Ubisoft .Far .Cry .3 .PC .game .retails .for .$59 99, .available .on .shop ubi com, .Sleeping .Dogs .PC .game .and .Hitman: .Absolution .PC .game .retail .for .$49 99 .each, .both .available .on .Steam .(store steampowered com/), .and .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .PC .game .retails .for .$ .69 99, .available .through .Origin .(www store origin com)
2For .more .information .visit .www amd com/eyefi .nity .Confi .gurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended
*Get .a .Game .Key .for .a .free .download .of .each .game .– .Hitman: .Absolution .(PC .Game), .Sleeping .Dogs .(PC .Game) .and .Far .Cry .3 .(PC .Game) .– .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Steam®, .Ubisoft®, .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7950, .AMD .Radeon™ .HD .7970, .or .the .AMD .Radeon™ .HD .7970 .GHz .Edition .Graphics .Card Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .fi .rst .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettleoffer .for .complete .details .Anticipated .release .date .for .games .are .as .follows:Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfi .ghter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .Sleeping .Dogs .– .available .now; .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/, .http://www sleepingdogs net/, .and .http://shop ubi com/amdfarcry .or .www amd com/neversettleoffer .for .more .information .Void .in .any .country .where .prohibited
© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved
HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfi .ghter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .SLEEPING .DOGS .© .2012 .Square .Enix, .Ltd .All .rights .reserved .SLEEPING .DOGS, .the .SLEEPING .DOGS .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .All .other .trademarks .are .the .property .of .their .respective .owners .All .rights .reserved .© .2012 .Ubisoft .Entertainment .All .Rights .Reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine”
8Game .Bundle .Offer .Featuring .Far .Cry .3
Logo
Product AMD .Radeon™ .7800 .Series .and .HD .7770 .GHz .Edition .Graphics .Cards .(Pitcairn .& .Verde) .& .AMD .CrossFire™ .Technology
Headline NEVER .SETTLE
Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season
CTA
Get .Far .Cry .3 .for .FREE .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfi .ghter .with .the .purchase .of .any .AMD .Radeon™ .HD .7800 .Series .or .an .HD .7770 .GHz .Edition .graphics .card .Boost .your .performance .with .AMD .CrossFire™ .technology1 .– .buy .a .second .identical .card .– .and .also .get .Hitman: .Absolution .for .FREE! .Now .that’s .a .great .deal *
Tagline Get .Radeon™ .in .Your .System
Product Copy
In .a .world .without .rules, .you .must .confront .the .madness .with .an .unrivalled . .advantage .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .smart .Stay .calm .And .never .settle .for .less .than .the .best
GCN ArchitectureGet .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefi nity TechnologyYou’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .
Messaging:Please .refer .to .Copy .Deck, .PID#52790A .(CrossFire)
1CrossFire™ .technology .requires .an .AMD .CrossFire™-ready .motherboard, .an .AMD .CrossFire™ .Bridge .Interconnect .(for .each .additional .graphics .card) .and .may .require .a .specialized .power .supply
2For .more .information .visit .www amd com/eyefi .nity .Confi .gurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended
*Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card .Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game), .Hitman: .Absolution .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Steam®, .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .two .identical .products, .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card, .purchased .in .a .single .transaction .from .the .same .participating .retailer, .and .obtain .from .the .participating .retailer .an .AMD .Unique .ID .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .fi .rst .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettlecrossfi .re .for .complete .details .Anticipated .release .dates .for .games .are .as .follows: .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfi .ghter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/ .and .http://shop ubi com/amdfarcry .or .www amd com/neversettlecrossfi .re .for .more .information .Void .in .any .country .where .prohibited
HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfi .ghter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved
9Game Bundle Offer Featuring Far Cry 3
To .Find .Assets .Using .ADAM .The .following .assets .have .been .developed .and .are .available .through .the .AMD .Digital .Asset .Management .system .(ADAM):
.
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Tahiti .Copy .Deck .
. . . .PID# . .52787A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Crossfire .Copy .Deck .
. . . .PID# . .52790A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Creative .Guide . .
. . . .PID# . .52791A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Print .Ad . .
. . . .PID# . .52792A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Static .Online .Banners . .
. . . .PID# . .52793A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Landing .Page .Template . .
. . . .PID# . .52794A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Email .Template . .
. . . .PID# . .52795A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Flash .Banners .
. . . .PID# .52796A
. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .AIB .Sticker . .
. . . .PID# . .52797A
To .access .ADAM, .go .to .the .ADAM .home .page .and .click .on .the .Login/Create .an .Account .link .New .users .will .be .signing .up .for .an .
AMD .Single .Sign-On .account .and .then .registering .for .an .ADAM .account .For .step-by-step .instructions .on .the .process, .use .the .
Registration .Guide .After .registration .you .may .not .see .the .assets .immediately; .please .allow .time .for .your .account .to .be .added .to .
the .toolkit .user .groups
ADAM .Home .Page: .http://www amd com/ADAM .
Registration .Guide: .http://sites amd com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG pdf
When .logged .in, .search .for .collateral .by .PID# .:1 .Under .the .“Search” .field, .type .in .the .PID .number .(no .symbols)
2 .Click .on .“Search”
Access to Materials