417_pc_05-3e
TRANSCRIPT
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PC Makers
Presenters:
Oana Constantin
Kevin Ridinger
Adam Svoboda
Cindy Xia
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Industry Definition
The personal computer industry consists mostly ofassembling and selling:
Desktops & Notebooks
Servers & Mainframes
Workstations & Thin Clients
Supercomputers
Mass Storage Devices
Network Equipment
Peripherals
Handheld Devices
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Nature of Industry
Motherboard
& CPUPower
Source &
Cables
Floppy,CD/DVD Drive
Case
Extra
Peripherals
Hard-drive
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Industry History (1/2)
Start of the industry: 1975.
MITS Altair 8080First
personal computer
Hits maturity by the mid-1990s
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Industry History (2/2)
New developments beginning with late-1990s:
Rapid decline in PC prices
Consequently decrease in gross profit margins
Acceleration in the product cycle
Faster depreciation of components and finished good inventories
Success of direct-sales/build-to-order strategy
Remodeling of the value chain
Mergers and Acquisitions
HP/Compaq, Lenovo/IBM
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1995 Worldwide Market Share
10%8%
3%4%
8%
4%
7%
3%3% 3%
47%
Compaq
IBM
Dell
HP
AppleNEC
Packard-Bell
Fujitsu/ICL
Acer
ToshibaOther
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2004 Worldwide Market Share
16%
6%
18%
1%4%
55%
HP/Compaq
IBM
Dell
Fujitsu/Siemens
Acer
Other
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PC Market Growth
US and Worldwide PC Market Growth
1985 1990 1995 2000 2003 2005 2010
U.S. PC Unit Sales (#M) 6.6 9.5 21.4 46.0 48.3 56.6 66.7
U.S. PC Dollar Dales ($B) 17.2 24.5 56.8 86.9 78.1 84.5 86.1
Worldwide PC Unit Sales (#M) 11 24.2 70.1 130 149 181 249
Worldwide PC Dollar Sales ($B) 29.5 71.3 155 247 243 270 302
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PC Unit Sales by Region (millions)
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PC Market Segments (Million Units)
0
20
40
60
80100
120
140
160
1990 1995 2000 2003 2005 2010
Servers (U.S.) Servers (Worldwide)
Desktops (U.S.) Desktops (Worldwide)
Mobile PCs (U.S.) Mobile PCs (Worldwide)
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PC Market Segment Growth
Worldwide PC Market Segment Growth for Desktops,Mobile PCs, and Servers
1990 1995 2000 2003 2005 2010
Desktops 89.9% 81% 74% 68% 63% 55%
Mobile PCs 9.9% 17% 22% 27% 32% 39%
Servers 0.02% 2% 4% 5% 5% 6%
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PC Market Share of Leading Vendors
0
10
20
30
40
50
1990 1995 2000 2003 2005 2010
Dell (USA) HP/Compaq (USA) Dell (WW) HP/Compaq (WW)
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Business Models
Big Box
Direct
White Box
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Big Box Model
Traditional approach, through brick and mortarretailers and own stores
Distributors purchase assembled, ready-to-use
computers
Allows consumers to touch and feel the product
Higher cost due to high inventories, longerdistribution channel
Profit margin eroded
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Direct Model
Take customized orders directly from end consumers
Assemble systems as orders come in
Ship the product direct to customers
More efficient, JIT inventory system
Lower costs due both to inventory savings and
distribution by-passing
Savings are passed to customers
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White Box Model
Combination of Big Box and Direct Sales Strategies
Own distribution facilities
Allows consumers to customize their products while
giving them a phisical location to purchase Highly fragmented, estimated to more than 500
unbranded PC makers
Often sell directly to small businesses looking for a
significant price break rather than a big brand
machine.
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PC Industry Value Chain, 2004
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Models of Production for US Sold PCs
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Industry Performance
NASDAQ Computer Index (IXCO)
Includes 603 securities from categories:
Computer Hardware
Computer Software
Semiconductors
Computer Services
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Industry Performance: 1 Year
Nasdaq Computer Index (IXCO)
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Industry Performance: 10 Year
Nasdaq Computer Index (IXCO)
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Industry Key Measures
Profit Margin
Sales Growth
Market Share Growth
Valuation Ratios
Business Capital Spending
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Industry Statistics
Valuation Ratios Financial Strength
P/E 22.96 Quick Ratio 1.34
P/Sales 1.85 Current Ratio 1.61
P/Book 6.83 LT Debt/Equity 0.31Total Debt/Equity 0.38
Profitability Management Effectiveness
Gross Margin 31.33% ROI 19.28%
Operating Margin 9.22% ROA 9.94%
Net Profit Margin 10.68% ROE 31.35%
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Recent Developments
Lenovos buyout of IBMs PC unit. Propelled the company on 3rd place in terms of worldwide market
share (7.6%) for the 2nd quarter of 2005
Apple switches to Intel processors
Lenovo investing $84m in new R&D center in North
Carolina
Dell lowering earnings forecast, plus a $300m charge
to repair faulty circuit boards Hewlett-Packard has hired Dells CIO, Randy Mott
Soaring Apple stock price due to strong iPod sales
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AppleOne Year Stock Price
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Apple Sales Growth (millions)
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Future TrendsIndustry
Pricing competition will become more aggressive Exit by some smaller players
Further consolidation through mergers and acquisitions
PC shipments expected to grow at 6% per year, but
revenues will remain almost flat Forces players to further innovate and expand product offering
such as media center computers and tablet PCs
Faster growth in Europe and Asia segments Build strong marketing strategy targeting these segments to capture
market share
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Future TrendsTechnology
Continued shift from desktops to notebooks
Shift towards wireless devices
Adaptive hardware technology to support PC
virtualization
Continuous movement toward miniaturization anddigital enhancement of portable music players and
phones
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Dell Inc.
Presented by: Kevin Ridinger
http://www1.us.dell.com/content/products/features.aspx/inspn_1200?c=us&cs=19&l=en&s=dhshttp://www1.ca.dell.com/content/products/compare.aspx/dt_essential?c=ca&cs=CADHS1&l=en&s=dhs -
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Fast Facts about Dell Inc.
Trades on NASDAQ, symbol: DELL
One share bought for $8.50 at IPO in 1988 would be worth$3,800 today.
Employs over 61,400 people
Revenues totaled over $52.8 billion for the last four quarters Market Position: #1 in U.S., #3 in Japan, #2 in Europe
7 Manufacturing centres spanning the globe, located in UnitedStates(3), Brazil, Europe (Ireland), Malaysia, and China.
Nearly one out of every five standards-based computer system
sold in the world today is a Dell.
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Dell Timeline
1984: Michael Dell founds Dell Computer Corporation
1987: International expansion begins with opening of subsidiary in United Kingdom
1988: Dell conducts initial public offering of company stock (3.5 million shares at$8.5 each)
1993:Enters into Asia-Pacific region with subsidiaries in Australia and Japan
1996: Company begins major push into the server market
2000: Company sales via Internet reach $50 million per day
2001: For the first time, Dell ranks No. 1 in global market share
2004: Kevin Rollins becomes Dell's next chief executive officer. Michael Dellmoves to Chairman of the Board
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Management
Michael Dell Chairman of the Board (founded companyin 1984)
Kevin B Rollins President and CEO since July 2004(prior he was president and COO of Dell Americas joinedin 1994)
William J. Amelio Sr. VP Asia-Pacific/Japan (since2001) Paul D. Bell Sr. VP Europe, Middle East & Africa (since
1996) Joseph A. Marengi, Sr. VP, Americas (since 1996, came
from Novell)
Many of Dells current management came to the company around 1996-97.Based on biographical evidence, many were lured from other high-techcompanies, including Novell, HP, Apple, Sun and Texas Instruments.
http://www1.us.dell.com/content/topics/global.aspx/corp/biographies/en/joseph_marengi?c=us&l=en&s=corphttp://www1.us.dell.com/content/topics/global.aspx/corp/biographies/en/kbr_index?c=us&l=en&s=corphttp://www1.us.dell.com/content/topics/global.aspx/corp/biographies/en/msd_index?c=us&l=en&s=corp -
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Strategy
Uses the direct business model(reliant on very efficientmanufacturing and supply chain management)
Helps turnover inventory every four days (on average)
Helps ensure the latest technology is offered without
keeping outdated products on the shelves. Provides customers with single point of accountability
Standards-based (do not support proprietary technologies)
Collaboration with strategic partners
Positively affects both input prices and product leadership
Adding a significant layer of innovation (value-addedprocesses)
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Dells strategic corporate
initiatives for the future
Continued Global Growth Growth outside of U.S. in largest countries at 30%
Product Leadership
Ex. integrated solutions to businesses (servers,desktops, and now printing)
Enhancing the Customer Experience Dell value-added services (anti-spyware and virus
software and support)
Developing a Winning Culture: Essential for integrating Dells subsidiaries in over 47
countries
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Company Structure
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Sources of Revenue
Dell designs, develops, manufactures, markets,sells, and supports the follow products:
Notebook ComputersDesktop Computers
Printing and ImagingSoftware andPeripherals
ServersStorage
WorkstationsNetworking
Dell also offers a variety ofservices from development and
support to professional and fully managed solutions.
Dell also has a financial services division which is a joint venture between Delland CIT group. It organizes financing alternatives for clients
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Sales Mix (by Region & Product line)
Product-specific
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Revenue Growth
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Revenue Growth
YearNet Revenue (in
Millions)
2001 $31,888
2002 $31,168
2003 $35,404
2004 $41,444
2005 $49,205
2006 $55,000
2007 $60,000
Net Revenue
0
10000
20000
30000
40000
50000
60000
70000
2001 2002 2003 2004 2005 2006 2007
Fiscal Year
Revenue(inMillions)
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Costs Input costs from suppliers (COGS)
Continuing drop in PC prices but what about Dellsgross margin? 2001: 17.7%, 2002: 17.9% 2003: 18.2% 2004: 18.3%
2005: 18.6%
Operating Expenses- marketing, sales and admin.
- R&D
Almost zero long-term debt no service payments
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Earnings Per Share
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
2001 2002 2003 2004 2005
Year
2006 FY Forecast: $1.59
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Market Share by Region
Fiscal Year Ended
Annual MarketShare: 30-Jan-05 30-Jan-04 31-Jan-03 1-Feb-02
Americas 29.10% 27.70% 24.80% 20.30%
Europe 11.70% 10.50% 9.60% 9.00%
Asia Pacific-Japan 8.30% 7.20% 5.90% 5.00%
Worldwide 17.80% 16.70% 14.90% 12.70%
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Key Financial Analysis Figures
Number of Shares Outstanding 2.4 billion Consistently been declining since 2001 (2.7B)
Cash and Short-term Investments/Share As of Q2 2006: $3.77/share
ROE: 2001: 39.78%, 2002: 24.36% , 2003: 44.32%,2004: 47.53%, 2005: 47.62%
Ratios: Book value/share = $2.70, Price/Book = 11 Price/Sales* = 1.4 P/E* = 21
*Calculated using P = $29
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Financial Statements
Balance Sheet
Income Statement
Cash flow Statement
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Stock Options
Average exercise price has steadily been increasing ($28.99 in 2005, comparedto $8.78 in 2001)
As of Jan 28, 2005
As of Jan 31, 2003
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Options (cont.)
Impact to earnings using fair value
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One Year Stock Price
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10 Year Trading History
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Performance Comparison
IXIC = NASDAQ
IXK = Nasdaq computers index
2 Years
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Model Valuation
With the residual income model: Dells price should be between $15 and $25
depending on the assumptions used.
Since Dell does not pay a dividend we cannotuse dividend models to calculate a price.
The FCFE model also does not work very
well with the stocks that are in Dells industry Produces a price of $6 if the same k from the RI
model is used.
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How does Dell Measure up?
Statistic Industry Average DELL
P/E Ratio (ttm) 28.6 21.14*
Price/Book 10.5 12.75
Net Profit Margin 6.7% 9.2%
Price to FCF 38.5 15*
Return on Equity (ttm) 37.0% 59.18%
Price to Sales 1.81 1.4*
As of Nov 9, 2005
*Lower is better
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Value Drivers (cont.)
Profits Company has turned a profit year after year.
Continued expense reduction and increasingmargins will help contribute to higher profits. Especially as international centres recently expanded into
mature.
Share buy back and continued reduction ingratuitous option issuance to execs
Has a growing and already significant internationalpresence through diversifying it spreads risk ofnational economic/demand slowdowns
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Value Drivers (Cont.)
Growth Market share available abroad in Asia-Pacific and Europe
E-commerce forecasted to increase especially in Asia
Outside of the US, growth was over 30%. Has been strong formany years
Product/service expansion Printing and Imaging revenues rose from 0 to 1.2B in 2005 in just
under 2 years! Positioning themselves strategically within the emerging digital TV
segment, making partnerships with Microsoft and Intel
Technology Changes/PC Replacement
Release of Windows Longhorn may spur people to buy newcomputers with 64-bit capabilities More than 35% of users plan to replace their computers in coming
years (long-term avg. 20%)
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Factors to Consider Quarterly earning announcements
Investors have historically reacted drastically when quarterlynumbers are released
Seasonality and cycles associated with the PC market(almost 60% of sales attributable to PCs)
Foreign Exchange rate risks (38% of revenue from outsideU.S.)
hedging and derivatives
repatriation of profits (in Q4 2005 $4.1 billion)
R&D investment is lower than competitors which might hurtDell in the long-run (especially in service sector)
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1.951.65High Estimate
1.801.55Low Estimate3233No. of Analysts
1.871.59Avg. Estimate
Next YearJan-07
Current YearJan-06
Earnings Est
Recommendation
Analysts:
Current Month Last Month Two Months AgoThree Months
Ago
Strong Buy 8 9 9 8Buy 11 13 12 15
Hold 12 9 9 7
Sell 1 0 0 0
Strong Sell 0 0 0 0
Recent Price Depression due to one quarters earnings forecast is abuying opportunity.
Attractive price vs. Competitors
The company continues to make enormous amounts of money
Limited-Downside potential for price (Share buyback)
Expansion efforts in Asia-Pacific and Europe continue to show value
Good management (experienced) have led Dell on a path of continuedgrowth
Value Drivers (growth & profits) are strong
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Adam J Svoboda
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Background Founded in 1939 by Bill Hewlett and Dave
Packard
First Product: Audio Oscillator
First Customer: Walt Disney
Went Public on: Nov 6, 1957
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Management/Executives Mark Hurd - 2005 - Chief Executive Officer and
President. President and CEO of NCR since 2003(25 years of experience)
Gilles Bouchard - Exec Vice President PSG (in Hpsince 1989)
Vyomesh Joshi - Exec Vice President IPG since1980
Randall D. Mott - Exec Vice President since 2005,with dell for 3 years
IN GENERAL: MOSTLY NEW BUT EXPERIENCED
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Board of Directors Lawrence T. Babbio, Jr. 2002
Patricia C. Dunn - 1998
Richard A. Hackborn - 1992 Mark V. Hurd - 2005
Dr. George A. Keyworth II - 1986
Tom Perkins - 2005
Robert L. Ryan - 2004 Lucille S. Salhany - 2002
Robert P. Wayman - 2005
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Current Events HP takeover of Compaq - $25bn
New CEO Mark Hurd
2005 Profits fall
Compaq acquisition complete
Several other acquisitions have taken place
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Snapshot Compaq
Merger May 7, 2002, largest merger computer industry
merger in history
$25 billion
1 Compaq share = 0.63 HP share
Attempt to eliminate costs by reducing overlap
in sectors Was opposed by both Compaq and HP (family)
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Corporate Objectives Customer loyalty
Profit Market leadership
Growth
Employees
Leaders
Global citizenship
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Products and Services
Desktops and Workstations
Notebooks and Tablet PCs
Printers and multifunctional machines Handhelds and calculators
Monitors and projectors
Fax, Copiers and Scanners
Digital Photography Storage
Servers
Networking
Software
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Market Position
#1 globally in the inkjet, all-in-one and single-function printers,mono and colour laser printers, large format printing, scanners,print servers and ink and laser supplies*
#1 globally in x86*, Windows*, Linux*, UNIX* and bladeservers
#1 in total disk and storage systems
#2 globally in notebook PCs
#1 globally in Pocket PCs
#1 in customer support
#1 position in customer loyalty for ProLiant servers
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HP Business Sectors (PSG) Personal Systems Group
(IPG) Imaging and Printing Group (ESS) Enterprise Storage and Servers
(HPFS) HP Financial Services
(HPS) HP Services
Software
Corporate Investments
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(PSG) Personal Systems
Group Commercial and consumer PCs
Workstations, handheld computer devices and digitalentertainment systems
Calculators
Software services for commercial and consumermarkets
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(IPG) Imaging and Printing
Group
Printing, imaging and publishing
devices
Both for home users andbusinesses
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(ESS) Enterprise Storage
and Servers
Storage and server products
Low and high end scalable servers e.g.Superdome
Enterprise arrays, storage area networks
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(HPFS) HP Financial
Services Leasing, financing, utility and asset recovery
services
Specialized financial services forsmall/medium businesses and educational
and governmental entities.
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(HPS) HP Services
Technology and consulting
Integration services
Managed services
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Software Software solutions including support
Infrastructure, operations and applicationsmanagement
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Corporate Investments
Labs and business incubation projects.
Revenue is from selling network infrastructureproducts: enhancing computer and enterprise
solutions.
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% Revenue by Sector% of Revenue
0
5
10
15
20
25
30
35
2004 2003 2002
Year
%
ESS
HPS
Software
PSG
IPG
HP Financial
Corporate Investments
2004 2003 2002
ESS 18.70 19.78 14.10
HPS 17.01 16.75 12.27
Software 1.14 1.05 0.95
PSG 30.39 28.75 19.90
IPG 29.87 30.59 27.60
HP Financial 2.34 2.60 2.31Corporate Investments 0.55 0.47 0.39
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% Profit by Sector% of Profit
-20
0
20
40
60
80
100
120
2004 2003 2002
Year
%
ESS
HPS
Software
PSG
IPG
HP Financial
Corporate Investments
2004 2003 2002
ESS 3.27 2.93 -10.27
HPS 23.85 28.08 29.72
Software -2.74 -3.92 -11.61
PSG 3.97 0.45 -7.87
IPG 72.65 74.14 112.24
HP Financial 2.36 1.63 -4.47
Corporate Investments -3.36 3.32 -7.74
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Earnings by RegionRevenue overview by region
(in billions, for fiscal year 2003)
Americas
(excluding
U.S.)
6%Japan
4%
Asia Pacific
11%
United States
40%
Europe,
Middle East,
Africa
39%
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Revenue by Region
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Analysis
% increase/decrease in 2003-2004 2002-2003
Revenue 9.37 29.11
Costs 7.86 21.81
Earnings on Operations 45.96 386.17
Net Earnings 37.73 381.17
% increase/decrease in 9 months of 2004 - 2005
Net Revenue 9.000957003
Net Expenses 8.931591637
Earnings from Operations 10.31313819
Net Earnings -17.62261014
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Shares
000 2004 2003 2002 2001
Balance 2,910,760 3,042,761 3,043,733 1,938,828
Issuance 111463
Repurchases 172468 39780 39623
Current 2,907,000,000
Further $4bn buyback approved
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Financials Dividend - $0.08 per quarter
No stock splits since Dec 2000 (2 for 1)
Year Est. EPS (10/05) 1.56
Price/Earnings (Trailing)18.695
Earnings Growth Rate17.200
Relative P/E1.053
Estimated P/E18.300
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The stock as of 10 Nov
2005
Last 28.23 USD
Change -0.31
% Change (1) -1.09%
High 28.63
Open 28.4Low 28.21
Net Volume 7,242,200
52 Wk High 29.51
Date 20/09/2005
52 Wk Low 18.85
Date 11/11/2004
Dividend 0.08
Div Date 12/09/2005
Market Cap 80,879 M
P/E Ratio 26.89
EPS 1.05
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Revenue and EPS (2004)
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Return on Investment
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Stock Performance
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Sector Comparison
F t ff ti f t
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Factors affecting future
performance Competition
Inventory management
Staying on top of technological development
Intellectual property rights
Economic uncertainty
Terrorism
Political changes
business disruptions
Inventory and
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Inventory andDistribution
Big Box
BTO and CTO combined
High end and low end sales
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Competitors by Sector
PSG Dell, IBM. Acer and Fujitsu (Europe)
IPG Very pricing competitive. Xerox, Epson,
Lexmark ESS Rapid technological innovation. IBM,
EMC, Sun Micro
HPS IBM, EDS. Competitive in support and
Consulting. Software BMC, Veritas, Mercury, IBM
HPFS Financing companies: IBM GlobalFinancing, Banks and Financial Institutions
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Moving Forward?
R&D Constant at $3,500million
Revenue increasing BUT so are costs
Profits are sensitive to US$ exchange rate Several Business acquisitions
$5billion authorized for share repurchases ($3bremaining)
Innovative and popular products Predicted fourth Q $22.2-$22.4bn Revenue Up
10%
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Acquisitions
Snapfish Online photo service
Scitex Vision Super-wide digital printing RLX Technologies Software provider
Peregrine Systems Management software
Compaq PC supplier ApplQ open storage area network managemen
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Market Leaders
The largest consumer IT company
The world's largest SMB IT company
A leading enterprise IT company
Also has a significant presence in the public sectoras well as health and education
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Philip Fisher
Production, Marketing, Research and Financial skills
Good
The People FactorNew and old leaders - experienced
Investment characteristics
Very diversified and continually evolving
Price of the investment
Medium
C l i d
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Conclusion and
Recommendation 2005 is a disappointing year
New acquisitions bring a positive light
Share buy-back
WEAK BUY (wait tillfinal results and evaluate!)
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Gateway Inc.Technology You Trust
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Values
Caring, honesty, teamwork, respect,
aggressiveness, efficiency, fun and common
sense.
--- Offering products directly to customers,
providing them with the best value for theirmoney and unparalleled service and support
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Company Background
Founded in 1985 in a farmhouse by Ted Waitt
Went public in 1993 traded on NASDAQ Started trading on NY Stock Ex in 1997
3rd largest PC maker in U.S.
In March 2004, acquired eMachines ($235 million)
Currently 1,900 employees
6% of US market share in consumer segment
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Distribution Channels
Direct distribution: web, phone, retail stores
Indirect distribution: retailers like Costco
Limited resellers in Canada and Mexico
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Products
Computersdesktops, notebooks, all-in-ones, professional PC
Systems (networking, servers and storage) Computer accessories
Mouse, storage, memories, monitors, modems
Consumer electronicsdigital TVs, digital camera, MP3 players, DVD
players
Software
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Competitive Strategies in the 90s
Gateway big box strategy and JIT
Direct +retail
Competitors:
Dells build-to-order, direct only, JIT
Compaqs Build-to-forecast, retail only
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Acquired Advanced Logic Research (ALR) in
1997 and announced its entry into corporate
network server market
Channeled through own retailing stores
Acquired ALR
Strategies in the 21st
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Strategies in the 21st
Century Encountered big loss from 2001
failure of cost leadership strategy
higher cost and lower margin
slow inventory turnover
Branded integrator
offered the fullest range of product andservice
B2B 2003
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Acquiring eMachines
Acquired eMachines in March2004
50 million new Gateway shares
and $30 million cash
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eMachines
Philosophy Build affordable computers for everyone no
compromise PCs that deliver incredible value andperformance.
Market budget-conscious consumers
Products
PCs and peripheral displaysDistribution Channels 3rd party retailers: BestBuy, Office Depot
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eMachines
2cnd largest vendor of desktop through USretailers
low-cost, full-featured computer systems $1.1 billions of sales in 2003
International market in Japan and UK
Wayne Inouye, who joined eMachines in2001 and quickly turned it into money-making business
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What does eMashine bring to GTW
Low cost distribution model and retailrelationaship
Highly efficient and profitable operationmodel
Market shares in consumer desktop sector
International growth opportunities Management team
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After Acquisition
eMachines CEO Wayne Inouye was named CEO ofGateway, succeeding Ted Waitt, who remains
chairman and the company's largest stockholder28.3% shares and plays an active role in long-termstrategic direction, product development andmarketing plans.
Combined management team from both Gatewayand eMachine
A few new members joined management team
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Management
Wayne R. Inouye (eMachine) CEO andPresident
Former president & CEO of eMachine since 2001
Senior vice president of PC merchandising forBestBuy
Scott Bauhofer, Senior vice president
Former senior vice president of BestBuy
bachelor's in history from San Francisco StateUniversity
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Management
Bob Davidson (eMachine)Senior vice presidentU.S. retail
Executive of eMachine P&C development
Former vice president of BestBuy
Ed Fisher(eMashine)Senior vice president
internationalExecutive of eMachine,former Intel sales director
MBA Northwestern University's Kellogg GraduateSchool of Management
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Management
John Goldsberry, (eMachine)senior vice president, CFOJoined Gateway in 2004Former CFO of eMachine, leaded the negotiation with
Gatewaybachelor's degree in Applied Mathematics and a Ph.D. inBusiness Economics from Harvard University
Greg Memo ,(eMachine) Senior Vice President, Products,
Marketing &WebFormer president at CompaqMBA degree from San Jose State University and abachelor's degree in industrial engineering from ArizonaState University.
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Management
Bruce K. Riggs, Senior Vice President, Operations andCustomer careFormer senior vice president of Quanta Computer Inc and Dellbachelor's degree in Economics and Spanish at LawrenceUniversity MBA from from Indiana University
Bruce W. Smith, senior vice president, professional lineFormer senior vice president of Equant, a globaltelecommunications-servicesmaster's degree in history from the University of Virginiabachelor's degree in history from The Johns Hopkins University
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Management
Dan Stevenson, Vice President, DirectJoined Gateway in 2004Former senior director at Apple Computer
MBA from Harvard University and a bachelor's in accountingfrom Purdue University
Mike Zimmerman,(eMachine)Senior Vice President, Customer
Care Services & Quality AssuranceFormer vice president and corporate planning at BestBuyBachelor's degree in business administration and marketing fromNorthwood University.
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Corporate Goals
Profitably grow PC business
Diversify revenue
Increase gross margin with consumerelectronics products
Reduce cost structure
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Modified Strategies
Multi-branding
Keep eMachines original marketing strategy
Closed 188 Gateway owned retail stores Channel through big retailers
New manufacturing model
International markets (Japan, Mexico)
Consolidated supply base
Decrease employees from 7400-1900
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Go-to-market strategy
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Distribution Channels
eMachines brand sold worldwide by retailers
Gateway products directly sold online and by
phone
Gateway products sold in Canada, U.S.,Mexico, and Japan by retailers
Professional line (PCs, servers, service) solddirectly to organizations by sales force
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Breakdown of Sales
BreakDown of Sales
010,000
20,000
30,000
40,000
50,000
60,000
70,00080,000
90,000
Direct Professional Retail
Distribution
Sales 2005
2004
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Net Income
Net Income
-1200
-1000-800
-600
-400
-200
0
200
400
600
1997
1998
1999
2000
2001
2002
2003
2004
2005
Year
NetIncome
Series1
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Earning Per Share
EPS
-4
-3
-2
-1
0
1
2
1997
1998
1999
2000
2001
2002
2003
2004
2005
Year
EPS
Series1
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Price to Book Value
Price to Book Value
01
2
3
4
5
6
7
1999 2000 2001 2002 2003 2004 2005
Year
P/B Series1
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Price/Earnings
P/E Ratio
-10
0
10
20
30
40
50
60
1999 2000 2001 2002 2003 2004 2005
Year
P/ERatio
Series1
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Return on Equity
ROE
-3
-2
-1
0
1
2
3
4
5
6
1999 2000 2001 2002 2003 2004 2005
Year
ROE
Series1
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Current Price
Open 3.150 Bid
High 3.190 Ask
Low 3.130 EPS 0.20
Volume 2,314,700 E/P 15.7
52-week H 6.920 Indicatedannual div
0
52-week L 2.350 Yield 0
Last: US$ 3.150 Net Change: US$ 0.000 % Change: 0.00%
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Ratios
EPS Analysis 2003 2004 2005Q1 -0.62 -0.51 -0.01Q2 -0.22 -0.91 0.05Q3 -0.43 -0.16 0.04
Q4 -0.35 -0.02 0.05Year -1.62 -1.60 0.13
Return on Equity This Company Ind. Average S&P 500Q2:2005 -21.04 26.68 14.07Q2:2004 -125.78 21.92 13.78Q2:2003 -33.70 18.71 9.00
Consensus EPS Estimate*Q3 FY05 2005(E) 2006(E)
0.04 0.13 0.20
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One-Year Price Chart
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Against Market
Standard and Poor's 500 Computer Hardware Index
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Five Year Performance
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Share Repurchase
Repurchase of Preferred Stock and
Convertible Note 2004 from America Online,
Series A and C Preferred Stock with a parvalue of $400 million plus 2.7 millioncommon shares, for $315.6 million in cashand credits.
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Value Driver
Profitable eMachine brand sector
eMashines profitable operating model
International market
Underminded by
Failure of integration of the two companies
Competition in international market
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Forecasting
Opportunity to grow in international markets
Maintain relationship with the big buyers
Let us entertain you is the new mantra of
computer industry. Previously, companies
focused solely on creating technology
Competition:
Dell, Apple, HP
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Competitive Landscape
http://www.hoovers.com/global/sample/co/fin/landscape.xhtml?ID=13193&Menu= -
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Current Events
Closed three federal deals valued more than$20 million
$1.7 million deal with California HighwayPatrol (CHP)
Hyper-threaded dual-core added
Enters strategic alliance with LEAF Financialand Merrill Lynch
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Philip Fisher Approach
Production,Marketing, Research and Financial skills
Weak
The People FactorHavent been with GTW for a long time
Investment characteristics
Somewhat diversified
Price of the investment
Low
C l i
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Weak Hold
Conclusion