41st annual louie awards - aaf-louisville · 2019-03-07 · management and marketing on the brand,...

4 1 S T A N N U A L L O U I E AWA R D S

The difference between gold and bronze is in the printing.

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PAUL ASAO - CREATIVE DIRECTOR

Paul is the founder and creative director of Red Ball Brands. Paul has spent the past three decades creating work that has helped define national brands like Harley-Davidson, Miller Lite, EA Sports, Nissan, Rapala, Caribou Coffee and Kia Motors. His work has been recognized by every major industry award. During his career Paul assumed creative leadership roles at Carmichael Lynch, Goldberg Moser O’Neill and Campbell Mithun. He currently resides in Minneapolis and contrary to popular belief, does not work out of an igloo.

CARLOTTA STANKIEWICZ - CREATIVE DIRECTOR/WRITER

Carlotta has worked at some of the country’s most revered advertising agencies and created award-winning campaigns for many celebrated brands, including AT&T, John Deere, Hallmark, Southwest Airlines and GEICO. As a Creative Director at GSD&M she has developed an expertise in marketing to women, as demonstrated by her leadership on accounts such as Zales and Marshalls. She is also passionate in her support of The 3 Percent. In her free time, Carlotta blogs in anapestic tetrameter at wellversedmom.com.

SCOTT LINDSEY – FOUNDER/CREATIVE DIRECTOR

Scott brings over 20 years of creative industry experience with a heavy focus on digital and innovation. His ability to utilize the newest technologies in search of authentic, consumer-focused experiences has led to several industry accolades, including OMMA, Effie, One Show, ADDY and Mobi awards. Scott has created forward-thinking solutions for brands including Gatorade, Pizza Hut, AMD, Sony PlayStation, Toyota, Southwest Airlines, World Vision, Cinemark, Honda, AMD and Chili’s. His own creative shop, Abstract Explosion, focuses on big agency solutions with a scrappy, small-agency mentality.

BURKEY BELSER - PRESIDENT/CREATIVE DIRECTORBurkey is the president and creative director of Greenfield/Belser, a brand design agency focused on services marketing. He is best known for his design of the Nutrition facts label, which has been called by some “the most frequently reproduced graphic in the world.” Burkey pioneered legal services marketing. He has been awarded the Legal Marketing Association’s only ever Lifetime Achievement Award and has also been inducted into their Hall of Fame. He is also a Hall of Fame member of the Art Directors Club of Metropolitan Washington.

ERIN LYNN YOUNG - USER EXPERIENCE ARCHITECTErin is one of the industry’s most in-demand digital professionals, and founder of Slide UX. She has led digital efforts for a wide variety of clients, including UPS, Fidelity, Indeed.com, Charles Schwab, RetailMeNot, CreditCards.com, VMware, Chrysler/Fiat, Alcon, Allstate Insurance, Winn-Dixie/BI-LO, Pervasive Software, SeniorAdvisor.com and Reliant Energy. Slide UX is a user-experience design consultancy founded to support the software firms and marketers who strive to create mobile and web applications that delight users.

ZENA WEIST - INTEGRATED DIGITAL MEDIA STRATEGISTZena is an integrated media strategist with over 20 years of B2C and B2B leadership in business planning, change management and marketing on the brand, interactive agency and vendor sides. Zena has provided brand management and digital strategic counsel across a portfolio of Fortune 500 companies. In 2011, Zena was named one of the “25 Women Who Rock Social Media” from TopRank. Zena has led award-winning teams in online brand management, integrated marketing communications, social media strategy, and project management at Sprint, Hallmark, H&R Block, Embarq and Edelman Digital. books and The Harvard Busines Review. EDWIN ENDLICH - CREATIVE DIRECTOR/WRITEREdwin is an award-winning creative director and published author who has spent the past 10 years bridging digital and traditional marketing – from mobile and social platforms to print ads and television commercials. Although he started his career working at The Late Show with David Letterman and Comedy Central – he takes being creative seriously. He has an indomitable passion for big ideas and creating fully integrated campaigns that bring consumers and brands together. He has spent time within the halls of great agencies like imc2, Razorfish, RedFuse and most recently Taylor – where he continues to develop ground-breaking integrated work for Friskies, Westin, Tide, Taco Bell and Guinness.

The 41st Annual Louie Awards celebrates the finest work created by the advertising industry in Louisville. The competition represents the ultimate recognition of hard work–and validation of creativity–for the past year. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, culminating at the AAF national conference.

MEET THE JUDGES

ON

SIT

ED

IGIT

AL

4 | professional winners

PROFESSIONALBEST OF SHOW

Bandy Carroll Hellige for Kentucky LotteryPam’s A WinnerGary Sloboda, Executive Creative DirectorBrian Garr, Writer/Art Director/DirectorTed Eckel, ProducerKevin Bryan, Director of Photography

JUDGES’ CHOICEAtria Senior Living for Atria Senior LivingField Notes from an Adventurous LifeRegan Atkinson, Creative DirectorBen Godbey, Art DirectorJulie Smead, CopywriterJason Case, ProofreaderSherry Chaudoin, Print Quality LeadCarrie Hooe, Account ManagerJennifer Meadows, Print Production Manager

JUDGES’ CHOICELEAP for The Natural GripThe Natural Grip Online Video CampaignAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator

JUDGES’ CHOICEPower Creative for AAF-Louisville2014 Louie Awards CampaignGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

Enter the American Advertising Awards to see how your work stacks up. Entries due December 12. Visit louisvilleadfed.org for details.

professional winners | 5

Packaging, Single UnitSILVER PriceWeber for Early Times - Brown FormanEarly Times “Easy Tote Fishing Bottle”Erich Stefanovich, Executive Creative Director, Art DirectorJoe Tomelleri, IllustratorLarry Profancik, Designer

Packaging, CD or DVDBRONZEVest Advertising for Humana ProvidersMedicare City PackageAndrea Kiefer, PhotographerBethany Billick, PhotographerCaitlin Elliot, Art DirectorAmber Stanton, Art DirectorJoe Brown, CopywriterAshley Schitter, Account ManagerSarah McCool, Strategy DirectorCody Vest, Creative DirectorDamon Westenhofer, Illustrator

Point-of-Purchase, Counter Top or AttachedSILVER Bandy Carroll Hellige for Greater Louisville Convention & Visitors BureauCulinary Rack Card DisplayGary Sloboda, Executive Creative DirectorBrian Garr, Art Director

BRONZE PriceWeber for Cummins, Inc.Cummins Lenticular Wall ArtTony Beard, CCO-Creative DirectorJerry Duvall, Photographer

Point-of-Purchase, Free-StandingSILVER Doe-Anderson for Jim BeamJim Beam Devil’s Cut Twisted Barrel DisplayDavid Vawter, Chief Creative OfficerEddie Prentiss, Executive Creative DirectorWes Keeton, Art Director/Designer

Point-of-Purchase, Trade Show ExhibitSILVERDeckel & Moneypenny Exhibits for Chevron LubricantsChevron Lubricants AAPEX Island ExhibitSteve Deckel, Design DirectorLeslie Word, Marketing CoordinatorSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerAngi Schoolcraft, Marketing Specialist - Events

SALES PROMOTION

STRATEGIC LIGHTING AND DESIGN ELEVATES CLIENT’S BRAND IN A COMPETITIVE ARENA

CHEVRON LUBRICANTSAUTOMOTIVE AFTERMARKET PRODUCTS EXPO, 20’ x 30’ EXHIBITEXHIBIT DESIGN: DECKEL & MONEYPENNY EXHIBITS

This exhibit took Chevron to a whole new level at the AAPEX show. Breaking free from their typically conservative look at this show, Chevron embraced some of the flash usually seen in the consumer automotive market to create a high level of engagement with attendees and buzz around the show.

The exhibit is crowned by a 20’ x 40’ double-sided hanging sign featuring the debut of the Chevron Premium Lubricants master branding over their product brands. The centerpiece is a hanging road graphic that swoops through the exhibit, visually connecting the upper branding with the lower structures and activities. The road continues under a gleaming ‘69 Camaro, which was used as a focal point to draw a crowd as well as part of an in-booth Sweepstakes giveaway and tie-in with a celebrity appearance and endorsement from Richard Rawlings of Discovery Channel’s Fast and Loud.

The exhibit also features an 80” screen with looping product videos, graphics for each product brands, enclosed meeting spaces, reception areas, product and literature display, and giveaways.


Annual ReportSILVER Bandy Carroll Hellige for Delta Dental of Kentucky2013 Annual ReportGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, WriterNick Gargala, Photographer

Brochure, Single unitSILVERDoe-Anderson for Actors TheatreActors Theatre BrochureDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer

BRONZE strADegy Advertising for Peoples Trust & Savings Bank Peoples Bank Brand BookNathan Weaver, Creative DirectorMichelle Buchanan, Account ManagerChris Becker, Brand Advisor

COLLATERAL MATERIAL

SILVER Deckel & Moneypenny Exhibits for GE Appliances & LightingGE Appliances Dwell on Design Island ExhibitSteve Deckel, Design DirectorJim Pendleton, Operations ManagerSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerRichard Thurman, Exhibit DesignerMatthew Jones, Marketing Experience and Design ManagerErica Nedland, Advertising Manager

BRONZE Deckel & Moneypenny Exhibits for WorldpayWorldpay NRA Inline ExhibitLynda Merz, Account ExecutiveJim Pendleton, Operations ManagerSarah McKim, Graphic ManagerKara Hinze, Exhibit DesignerErin Davidge, Events Manager MarketingHila Shpigelman, Vice President Marketing, Brand and Communications

Audio/Video Sales PresentationSILVER Videobred for Kimball OfficeKimball Office-Neocon 2014 RetrospectiveRaph Cecil, Producer/DirectorSteve Hurst, Co-Director of PhotographyBen Newkirk, Co-Director of PhotographyEric Stemen, Assistant Director of PhotographyBen Bishop, Editor/Motion Graphics

INTERNATIONALLY RECOGNIZED BY DWELL MAGAZINE FOR AWARD WINNING DESIGN

GE APPLIANCE & LIGHTINGDWELL ON DESIGN L.A., 20’ x 50’ EXHIBITEXHIBIT DESIGN: DECKEL & MONEYPENNY EXHIBITS

GE was awarded Best Kitchen Design at the Dwell on Design L.A. 2014 show. The exhibit featured a blend of finishes combined with state-of-the-art appliances, which appealed to urban attendees focused on the modern design movement.

A large island display, the center of activity in this kitchen, featured demonstrations by celebrity chef, Martin Yan, host of the popular cooking show, “Martin Yan - Quick & Easy.”


Publication Design, Entire BookGOLDAtria Senior Living for Atria Senior LivingField Notes from an Adventurous LifeRegan Atkinson, Creative DirectorBen Godbey, Art DirectorJulie Smead, CopywriterJason Case, ProofreaderSherry Chaudoin, Print Quality LeadCarrie Hooe, Account ManagerJennifer Meadows, Print Production Manager

Poster, SingleBRONZE Vimarc for Kentucky Bourbon FestivalKentucky Bourbon Festival 2014 Official PosterJason Lee, Creative DirectorTJ Bean, Art DirectorJohn Baumgardner, Copywriter

Special Event Material, InvitationSILVERVimarc for Baumgardner FamilyBaumgardner Family Reunion InvitationJason Lee, Creative Director/Art DirectorJohn Baumgardner, Associate Creative Director/Copywriter

DIRECT MARKETING

Single, B-to-B or ConsumerSILVER PriceWeber for Farm Credit Mid-AmericaFarm Credit “Crop Insurance Meeting Mailer”JC Thorpe, Creative DirectorErich Stefanovich, DesignerSarah Warner, Copywriter

OUT-OF-HOME

Outdoor Board, FlatGOLD Bandy Carroll Hellige for Four Roses DistillerySipsGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer


GOLDBandy Carroll Hellige for Four Roses DistilleryProhibitionGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer

Outdoor Board, Extension / DimensionalGOLDBandy Carroll Hellige for Louisville ZooFly SwatterGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer

Site, Exterior Still or StaticSILVER 21 Skye Design for Louisville Downtown PartnershipSou4thElizabeth Perry Spalding, Art Director

BRONZE Bandy Carroll Hellige for TARCAll AboardGary Sloboda, Executive Creative DirectorTom Fawbush, Creative Director & Art DirectorGary Sloboda, Writer

SingleBRONZE StrADegy Advertising for Heine Brothers’ Coffee Heine Brothers’ Wooden Seed-To-Cup Story WallNathan Weaver, Art DirectorLeigh Christy, Account Manager

CONSUMER OR TRADE PUBLICATION

Full Page, Four-colorSILVER Bandy Carroll Hellige for Four Roses DistillerySwigGary Sloboda, Executive Creative DirectorMark Miller, Art DirectorGary Sloboda, Writer

SILVERBandy Carroll Hellige for Greater Louisville Convention & Visitors BureauHappy HourGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorGary Sloboda, Writer

SILVER Bandy Carroll Hellige for Greater Louisville Convention & Visitors BureauSouthern CuisineGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorGary Sloboda, Writer

What do Louisville Chefs like to pair with New Southern Cuisine?Happy Hour.

With a diverse culinary scene, including many James Beard

nominated restaurants and chefs, so close to so many

distilleries, something tasty is always about to happen.

Get a taste at culinarylouisville.com.

“One of 7 Up-and-Coming Food Cities in the US” - Zagat

14GLCV639_Saveur_Culinary_Ad_FIN.indd 1 8/5/14 12:12 PM

S LOGO DESIGN | ENVIRONMENTAL GRAPHICS PROJECT: LIGHTPOLE BANNERS + WINDOW DESIGN IN A RE-EMERGING HISTORIC URBAN DISTRICTDOWNTOWN LOUISVILLE, KENTUCKY

Since 1888.Be mellow. Be responsible.FourRosesBourbon.com

Handcrafting has its rewards.

They’re called sips.

14FRB843_LouMag_SwigAd_FIN.indd 1 11/10/14 3:31 PM


BRONZEMightily for FlavormanFlavorman WebsiteTarik Nally, DesignPip Pullen, Creative DirectorRankin Mapother, WriterLesa Seibert, Account DirectorNick Peay, Front End DeveloperZach Hornsby, Front End Developer

Websites Consumer, ProductsSILVER Bandy Carroll Hellige for Four Roses DistilleryFour Roses BourbonGary Sloboda, Executive Creative Director/WriterTom Fawbush, Creative Director & Art DirectorSabrina Sebastian, Digital StrategistChristopher Davis, Developer

Websites Consumer, ServicesBRONZE Mightily for Red Ball RecyclingRed Ball Recycling WebsitePip Pullen, DesignLance Swan, Front/Back End DeveloperMartin Hofmann, Front/Back End DeveloperZach Hornsby, Front End DeveloperLesa Seibert, Account Director

Campaign, Four-colorSILVERPriceWeber for The Hershey CompanyKrackel’s BackErich Stefanovich, Executive Creative Director, Art DirectorRich Terry, Executive Creative Director, WriterRichard Johnson, Executive Creative Director, Designer

DIGITAL ADVERTISING

Websites B-to-B, ServicesSILVERBlackstone Media for Globe MechanicalGlobe MechanicalJoBeth Fink, DesignerTy Goss, DesignerCarl Michel, Designer

SILVERMightily for Executive Liability SolutionsELS WebsitePip Pullen, Creative DirectorRankin Mapother, WriterNick Huhn, DeveloperLesa Seibert, Account DirectorMadeline Bowling, Front End DeveloperZach Hornsby, Front End Developer

I’VE BEEN SMALL

FOR MANY YEARS.

BUT THAT’S ABOUT

TO CHANGE.

I’VE BEEN WORKING OUT.

Your customers asked for it and we listened. KRACKEL is back in Standard, XL

and Giant sizes. Guaranteed to result in some major changes to in-store sales.

www.hersheys.com

#34000-24202

32C Services | Websites, B-‐to-‐B

Client: EXECUTIVE LIABILITY SOLUTIONS


Advertising and Promotion, Banners StandardBRONZE Bandy Carroll Hellige for McDonald’s KentuckianaSingle Double Triple CheeseburgerGary Sloboda, Executive Creative DirectorTom Fawbush, Creative Director & Art DirectorBen Stone, Digital Art DirectorSabrina Sebastian, Digital Strategist

Video, Branded Content, :60 or lessGOLD LEAP for The Natural GripGravityAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator

GOLDLEAP for The Natural GripWeaker SexAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator

SILVER LEAP for The Natural GripWhat Women Are Made OfAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator

Video, Branded Content, more than :60 SILVERVimarc for AAMAAM Safety VideoJason Lee, Creative Director/ CopywriterRob Gardner, MFilms, Filmographer


BRONZEPriceWeber for Falls City Brewing CompanyFalls City TV - ZinfandelRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duval, Director of PhotographyDavid Easterling, Copywriter

Local (one DMA), :30SILVERScoppechio for Long John Silver’sLJS St. Al’sDan Franklin, Executive Creative DirectorBryan McPeak, Chase Ramirez, John Mahorney, Art DirectionTom Monahan, Andy Conroy, CopywritingRebecca Donohue, Kelly Sidebottom, Lindsey Wolf, Account Direction

BRONZE Bandy Carroll Hellige for McDonald’s IndianapolisColts Blitz BoxGary Sloboda, Executive Creative DirectorBrian Garr, Art Director/Writer/DirectorTed Eckel, ProducerFrederick Hagan, Editor

CampaignGOLDBisig Impact Group for Norton HealthcareICC Norton: Meet the WinklesPris Stuart, Bisig Executive ProducerMike Fitzer, 180 Degrees Director/DPArchie Borders, 180 Degrees Writer/ProducerErin Roark, 180 Degrees Writer/Producer

GOLDLEAP for The Natural GripThe Natural Grip Online Video CampaignAllan Gilleo, Creative DirectorMichael Brown, Writer/ Associate Creative DirectorBrandon Faris, Director/ProducerAlex Elkins, Director of PhotographyLauren Weber, Executive Director of jump! by LEAPLauren Baldridge, Account CoordinatorCeleste Chockley, Marketing Coordinator

TELEVISION

Local (one DMA), :15 or lessSILVER PriceWeber for Falls City Brewing CompanyFalls City TV - Food ValueRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duvall, DP Director of Photography


Cinema Advertising, In-theatre Commercials or SlidesSILVERScoppechio for Community Health SystemsChestnut Hill Movie Slide 1Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive

BRONZE Scoppechio for Community Health SystemsChestnut Hill Movie Slide 2Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive

BRONZEScoppechio for Community Health SystemsChestnut Hill Movie Slide 3Andy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJamie Glass, Senior Account Executive

Local (one DMA), CampaignGOLDScoppechio for LGELGE Legends CampaignAndy Vucinich, Executive Creative DirectorChristian Urton, Senior Art DirectorAshleigh Bills, CopywriterSusan Furlong, Account Director

GOLDBandy Carroll Hellige for Kentucky LotteryPam’s A WinnerGary Sloboda, Executive Creative DirectorBrian Garr, Writer/Art Director/DirectorTed Eckel, ProducerKevin Bryan, Director of Photography

SILVERPriceWeber for Falls City Brewing CompanyFalls City Local TV CampaignRich Terry, Executive Creative Director, Art DirectorErich Stefanovich, Executive Creative Director, WriterJerry Duvall, DP Director of Photography

Self-Promotion, Local (one DMA) SingleBRONZE Time Warner for cn|2PGA to Ky.Drew Cook, Producer

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ADVERTISING FOR THE ARTS & SCIENCES

Collateral, Brochures/Sales KitBRONZEDoe-Anderson for Actors TheatreActors Theatre BrochureDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer

Collateral, PosterGOLD Two Guys for Louisville Film Society/ Idea Festival FilmsFinger ChairRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator

GOLDTwo Guys for Louisville Film Society/ Idea Festival FilmsBrain BombRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator

INTEGRATED CAMPAIGNS

B-to-B Regional / NationalSILVEROTT Communications for American Air FilterREDClean CampaignBeth Thiel, Visual Art Director/Client ContactKelsey Spaulding, Visual Art Director/ Client ContactWoody Downer, Chief Creative Services Officer

Consumer LocalGOLDScoppechio for Florida Hospital WatermanFlorida Cancer CampaignAndy Vucinich, Executive Creative DirectorMichael Lancaster, Senior Art DirectorTrace Conn, ACD/CopywriterJulie Benton, Account Supervisor

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H A R T L E Y > C A N C E R

Like many patients, Hartley’s diagnosis came quickly and without much warning. What started as a sore

throat was quickly discovered to be throat cancer. But a timely diagnosis and treatment plan at Florida

Hospital Waterman Cancer Institute were instrumental in his care. Three months later, Hartley found himself

ringing the bell in our lobby—a tradition for patients signaling the end of their treatment. To explore more

real stories of courage and care, visit FHWaterman.com.

Hartley Graves, Throat Cancer Survivor with his granddaughter

T E A M W O R K > C A N C E R

FHWaterman.com

I A M > C A N C E R


SILVERDoe-Anderson for Actors TheatreActors Theatre PostersDavid Vawter, Chief Creative OfficerWes Keeton, Art Director/DesignerJonthan Bell, CopywriterWes Keeton, Photographer

PUBLIC SERVICE

TVSILVERSheehy for Dare to Care Food BankDinner for TwoDave Carter, Creative DirectorRich Machin, Senior CopywriterChris Carrico, Senior Art DirectorThoughtFly Studios, Video ProductionRadio Joe’s Amazing Sound Productions, Audio Production

Audio/VisualSILVER Interactive Media Lab for Intel ISEF and Society for Science & the PublicIntel ISEF Opening Ceremonies VideoJason Barnett, Creative DirectorPaul Dunsford, Video Director

Digital AdvertisingBRONZE Mightily for Arts and Cultural Attractions CouncilACA Yes! FestTarik Nally, DesignPip Pullen, Creative DirectorRankin Mapother, WriterNick Peay, Front End DeveloperAmy Finder, DesignerKelli Corney, Account Director

Single Medium CampaignGOLDTwo Guys for Louisville Film Society/ Idea Festival FilmsFinger Brain CampaignRankin Mapother, CopywriterKevin Lippy, Designer/Illustrator


Integrated CampaignSILVER VIA Studio for Louisville Magazine / MS SocietyBest of Louisville CampaignJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorLeslie Daly, Account Manager

ADVERTISING INDUSTRY SELF-PROMOTION

Digital AdvertisingSILVER LEAP for LEAPUnfair AdvantageAllan Gilleo, Creative DirectorMichael Brown, Writer/Associate Creative DirectorBrandon Faris, Director/ProducerRyan Woolfolk, Animator Alex Elkins, Director of Photography

Digital AdvertisingSILVERSheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production

Single Medium CampaignSILVERSheehy for Dare to Care Food BankDare to Care Food Bank Awareness CampaignDave Carter, Creative DirectorRich Machin, Senior CopywriterChris Carrico, Senior Art DirectorThoughtFly Studios, Video ProductionRadio Joe’s Amazing Sound Productions, Audio Production

SILVER Doe-Anderson for Bluegrass CellularBluegrass Cellular Mobile Sense TVDavid Vawter, Chief Creative OfficerKathryn Nassr, Associate Creative DirectorJonthan Bell, CopywriterChase Stewart, PhotographerGary Leo Miller, Director


GOLDPower Creative for AAF-Louisville2014 Louie Awards InvitationsGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

GOLDPower Creative for AAF-Louisville2014 Louie Awards Show GraphicsGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

SILVERPower Creative for AAF-Louisville2014 Louie Awards Call for EntriesGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

SILVERPower Creative for AAF-Louisville2014 Louie Awards Winners BookGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

Non-TraditionalSILVER VIA Studio for VIA StudioViolent Imaginary Animals | Year of the Unicorn GiftJason Clark, Creative DirectorAmber Glisson, Art DirectorPat Sheehan, IllustratorEmilee Dover, Designer

Direct Marketing/Specialty ItemsSILVER VIA Studio for VIA StudioViolent Imaginary Animals | Year of the Unicorn VinylJason Clark, Creative DirectorAmber Glisson, Art DirectorPat Sheehan, IllustratorEmilee Dover, Designer

Ad Club or Marketing ClubGOLDPower Creative for AAF-Louisville2014 Louie Awards Social MediaGlenn Goodman, Associate Creative DirectorScott Schroeder, Associate Creative DirectorLaura Robinson, Creative DirectorTim Paschal, Creative Retoucher

Enter the American Advertising Awards to see how your work stacks up. Entries due December 12. Visit louisvilleadfed.org for details.


ELEMENTS OF ADVERTISING

LogoSILVER Bandy Carroll Hellige for Louisville ZooBig Big BugsGary Sloboda, Executive Creative DirectorBrian Garr, Art DirectorTed Eckel, Writer

BRONZEBandy Carroll Hellige for TARCZero Bus LogoGary Sloboda, Executive Creative DirectorTom Anderson, Art Director

BRONZEFSA Management Group for Kentuckiana AIDS AllianceKentuckiana AIDS Alliance SymbolMIchael Alderson, Creative DirectorLaura Kline Lee, Designer

BRONZE The Kentucky Center for the Performing Arts for The Kentucky CenterThe Kentucky Center Logo RedesignRobbyn McClain, Creative Direction and DesignerRob Thomas, Senior Director of Brand Marketing & Communications

Single Medium CampaignSILVERstrADegy Advertising for Stradegy AdvertisingUSL2LOU Agency ProjectNathan Weaver, Art DirectorAshley Trommler, Art DirectorShelby Blevins, CopywriterKento Kobayashi, Lead DeveloperNate Spry, Creative Director

Integrated CampaignSILVERVIA Studio for VIA StudioViolent Imaginary Animals | Year of the UnicornJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorAmber Glisson, Designer

BRONZE Red7e for AAF-Louisville“Get Some” Integrated Campaign - TraditionalDan Barbercheck, Writer/Creative DirectorScott Klosterman, Red7e, WriterKarl Feige, Red7e, Art DirectorDan Dry, Power Creative, Photography

In Kentucky we know one thing for certain: we love our sports. So when we heard there could be a USL soccer team coming to town, we couldn’t stop thinking about all the creative possibilities. Thanks to inspiration we drew from the derby city and the enthusiasm of the louisville coopers, we came up with a collection of team identities. Sure, a team move to louisville isn’t official yet, but they don’t call us the possibility city for nothin’.


Digital Creative Technology, Responsive DesignSILVERMightily for American Volleyball Coaches AssociationAVCA Convention WebsitePip Pullen, DesignZach Hornsby, Designer & DeveloperRankin Mapother, WriterBrittany Swan, Front End DeveloperKelli Corney, Account Director

SILVERMightily for American Volleyball Coaches AssociationAVCA Phenom Magazine WebsiteLance Swan, Front/Back End DeveloperTarik Nally, DesignerPip Pullen, Creative DirectorRankin Mapother, WriterAmy Finder, DesignerKelli Corney, Account Director

BRONZESheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production

Illustration CampaignSILVER VIA Studio for Louisville Magazine/MS SocietyBest of Louisville IllustrationJason Clark, Creative DirectorEmilee Dover, Art DirectorPat Sheehan, IllustratorLeslie Daly, Account Manager

SILVERVIA Studio for VIA StudioViolent Imaginary Animals | Year of the UnicornJason Clark, Creative DirectorPat Sheehan, IllustratorEmilee Dover, Art DirectorAmber Glisson, Designer

Digital Creative Technology, Interface & NavigationBRONZE Sheehy for Greater Louisville Pride FoundationHometown Heroes WebsiteDave Carter, Creative DirectorChris Carrico, Senior Art DirectorRich Machin, Senior CopywriterVideobred, Video Production

76B Digital Crea.ve Technology | Responsive Design

Client: AVCA CONVENTION

76B Digital Crea.ve Technology | Responsive Design

Client: AVCA PHENOM


COMPANY GOLD SILVER BRONZE

21 Skye Design 1Atria Senior Living 1 Bandy Carroll Hellige 4 7 4Bisig Impact Group 1 Blackstone Media 1 Deckel & Moneypenny Exhibits 2 1Doe-Anderson 4 1FSA Management Group 1Interactive Media Lab 1The Kentucky Center for the Performing Arts 1LEAP 3 2 Mightily 3 3OTT Communications 1 Power Creative 3 2 PriceWeber 5 2Red7e 1Scoppechio 2 2 2Sheehy 3 2strADegy Advertising 1 2Time Warner Media 1Two Guys 3 1Vest Advertising, Marketing & Public Relations 1VIA Studio 6Videobred 1Vimarc 2 1TOTAL 17 44 23

This list does not reflect the total number of entries received. A total of 372 entries were received this year in the Professional, Student and Local Only award categories.

PROFESSIONAL TALLY

THE ONE THAT GOT AWAY

LOCAL ONLY AWARDFrazier Museum WebsitePriceWeberMark Steibling, Creative DirectorJason Walton, Front End DeveloperRich Terry, ECD CopywriterErich Stefanovich, ECD Art Direction

20 | student winners

STUDENT

BEST OF SHOW Rebekah CohenRayo Azul Tequila POP DisplayJefferson Community & Technical CollegeTerry Lutz, Instructor

JUDGES’ CHOICEAndrea KoestersBird & Bee POPJefferson Community & Technical CollegeTerry Lutz, Instructor

JUDGES’ CHOICESirima RattanamanokornSpotted Cat Cafe Branding GuideJefferson Community & Technical CollegeFred Crawford, Instructor

student winners | 21

COLLATERAL MATERIAL

Stationery PackageSILVERSirima RattanamanokornSpotted Cat Cafe StationeryJefferson Community & Technical CollegeFred Crawford, Instructor

Brochure/Annual ReportGOLDSirima RattanamanokornSpotted Cat Cafe Branding GuideJefferson Community & Technical CollegeFred Crawford, Instructor

Poster, SingleSILVERJake BrockThe Thing Movie PosterSullivan College of Technology and DesignEd Wood, Instructor

SALES PROMOTION

PackagingGOLDRebekah CohenRayo Azul Tequila PackageJefferson Community & Technical CollegeTerry Lutz, Instructor

GOLDAndrea KoestersBird & Bee PackagingJefferson Community & Technical CollegeTerry Lutz, Instructor

Point of PurchaseGOLDRebekah CohenRayo Azul Tequila POP DisplayJefferson Community & Technical CollegeTerry Lutz, Instructor

GOLDAndrea KoestersBird & Bee POPJefferson Community & Technical CollegeTerry Lutz, Instructor


INTEGRATED CAMPAIGNS

ConsumerGOLDPleiades Design GroupDoors to HopeUniversity of LouisvilleLeslie Friesen, Communication Art and Design ProfessorBailey Elder, Communication Art and Design ProfessorAnnie Marino, Graphic DesignerKatie Wadly, Graphic DesignerHannah Fitzgerald, Graphic DesignerCarolina Caicedo, Graphic DesignerPatty Galis-Menendez, Graphic DesignerDaniel Roberts, Graphic Designer

DIRECT MARKETINGSILVERRebekah CohenRebekah Cohen Self PromotionJefferson Community & Technical CollegeTerry Lutz, Instructor

DIGITAL ADVERTISING

WebsiteGOLDCa NguyenNotch and NeedleUniversity of LouisvilleBrian Faust, Adjunct Professor


GOLDMichael PhelpsMWP Personal LettermarkJefferson Community & Technical CollegeTerry Lutz, Instructor

GOLDSirima RattanamanokornSpotted Cat Cafe LogoJefferson Community & Technical CollegeFred Crawford, Instructor

ELEMENTS OF ADVERTISING

LogoSILVERAndrea KoestersHowling Frog Graphics LogoJefferson Community & Technical CollegeFred Crawford, Instructor

GOLDAndrea KoestersBird & Bee LogoJefferson Community & Technical CollegeTerry Lutz, Instructor


Illustration, CampaignSILVERVin KeoSocial Action Illustration Series - Body ImageKentucky School of Art at Spalding UniversityCarrie Dyer, Assistant Professor of Graphic Design

Photography, ColorGOLDJanie HarrisonBlue Bottle PhotoIvy Tech Southern IndianaMelissa Dettlinger, Instructor

GOLDKim OldhamBlue MartiniJefferson Community & Technical CollegePhil Cooley, Instructor

GOLDKim OldhamBreadJefferson Community & Technical CollegePhil Cooley, Instructor


SILVERNaomi EveAmerican Honey PhotoIvy Tech Southern IndianaDavid Modica, Instructor

SILVERKim OldhamRiceJefferson Community & Technical CollegePhil Cooley, Instructor

SILVERTyreson LancasterVeggie FreshJefferson Community & Technical CollegePhil Cooley, Instructor

SILVERTyreson LancasterWoodyJefferson Community & Technical CollegePhil Cooley, Instructor

SILVERKimberly RaberCheese, Crackers & GrapesJefferson Community & Technical College Chad Henle, Instructor

Photography, Digitally EnhancedGOLDLauren MorrisFine Art PhotographyIvy Tech Southern IndianaMelissa Dettlinger, Instructor

26

Congratulations to all for the well-deserved recognition on your hard work!

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Roll out the Red Carpet For This Year’s Nominees!

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27

Kathy Ritchie - Chair, Creativity International Awards

Christine Horn - Co-chair, Bandy Carroll Hellige

Beth Brown, United Mail

Jen Bryant, PriceWeber

Steve Deckel, Deckel & Moneypenny

Brittany Irvin, Scoppechio

Dawn Geary, Mediaura

Jason Lee, Vimarc

Mike Nickerson, PriceWeber

Erika Rohrer, Power Creative

Kristin Tenhundfeld, WLKY

Claire Willinger, Deckel & Moneypenny

2015 Winners Book Production Notes Paper provided by Athens Paper: Mohawk Loop Silk with i-tone finish for Indigo printing. 100# Cover and 80# Text with a smooth finish in white. Printed by Welch Printing on HP Indigo 7600.

2014–2015 COMMITTEE

Spec it right. Spec Athens. 502.361.3800

SPECIAL THANKS

Vendor Partners:Athens PaperClark & Riggs PrintingDeckel & MoneypennyFour Roses BourbonFun Time Photo BoothInteractive Media LabJakeKing.usJohn McCafferty AdvertisingKorbelLiam Spradlin PhotographyMediauraMPI PrintingThe SourceStewart & AssociatesUnited MailWelch PrintingMembers who went over and above:Voiceover talent: Eric Hahn, Power CreativeKeynote and Winners Book production: Jason Lee, Vimarc

www.vimarc.com

Win or lose, we’ll see you at the bar.

41st annual louie awards - aaf-louisville · 2019-03-07 · management and marketing on the brand,...

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