PowerPoint Presentation

By: Mike Kunzweiler, Monique Tellous, Tommy Nguyen

Turn it down today to listen tomorrow

Noise Induced Hearing Loss (NIHL)Exposure to harmful noise sounds that are too loud or loud sounds that last a long time that damageWhat causes it? A one-time exposure to an intense impulse sound (explosion)Continuous exposure to loud sounds over time (repeated iPod use on max volume)Whos affected? EVERYONE Approximately 15 percent of Americans between the ages of 20 and 69or 26 million

22 million Americans have experienced permanent damage to their hearing from overexposure to loud noises during leisure activities.More than 30 million Americans are exposed to dangerous levels of noise on a regular basis. 72% of college students demonstrating a high degree of knowledge about NIHL reported that they never wore hearing protection.

According to the American Osteopathic Association one in five teens has some form of hearing lossa rate about 30% higher than it was in the 1980s and 1990s, in part, to the increased use of headphones.Study done at concert 72% of teenagers participating had reduced hearing ability after concertAverage decibel was 98.5 dBAHearing loss after concert is not permanent temporary threshold shift but over time this can lead to hearing loss

Statistics

Pre-test of SDSu students

SDSU Students are cheap Hearing loss is not a concern They listen to music ALOT They frequently attend concertsEarplugs are not cool

What we learned:

Post-test

Post-test resultsMore concerned about hearing, and the volume of their music Still would attend concerts Were more likely to use earplugs if they saw their friends using them

Large majority wear headphones at the gymKate Upton ad is more male centricFree weightsMachinesMens locker roomFit Girl ad is more female centricCardio machinesWomens locker room

Gyms

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Posters at entrance gate Free Macks silicone earplugs with informative literature provided at entrance Customizable/moldableComfortable Doctors choice dont insert into ear canalFunding included in ticket price $1 increasePosters displayed on and around stage to remind people to use earplugsReminder from musicians (social cognitive theorybehavioral factors)Concerts

InstagramDaily remindersPost information about prevention/causes of NIHLIdeal for our target age groupFollowers from word of mouth/posters with user handleDescriptive normsWhat are other people doing?Young people want to do things in groups with peersCLICK HERE: Instagram Website

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Radio Spot--Mike

Radio

Video

VideoRapper B.O.B Video

Radio Spot--WomanFrankie V.Geena the Latina

Farmers Market

Click for VideoClick for Video

Mp3 Player TipsPurchase HQ earbuds (noise-cancelling or sound-isolating block out background noise, so that you don't need to turn it up so loud)Not All HQ Earbuds/Headphones are expensiveTake regular breaks at least 5 minutes every couple hours to give you ears a restUse the Volume Limiter (stop turning the volume up without realizing it)Lastly, TURNING IT DOWN

Club, Festival, Concert, & Bar TipsUse earplugs specifically designed to listen to music (No sound muffles, just reduction in volume)Dont get to close to the speakersTake breaks use the rest area, sit down in the patio

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