4.3 an integrative approach to prejudice and discrimination
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4.3 An Integrative approach to prejudice and discrimination. Why does prejudice & discrimination continue?. Prejudice and discrimination can be considered the result of complex interactions of different factors: Biological Cognitive Sociocultural. Key Terms. Stereotyping - PowerPoint PPT PresentationTRANSCRIPT
4.3 An Integrative approach to
prejudice and discrimination
Prejudice and discrimination can be
considered the result of complex interactions of different factors: Biological Cognitive Sociocultural
Why does prejudice & discrimination
continue?
Stereotyping
A cognitive process in which people categorize others i.e. in terms of belonging to a social group, appearance etc.
Prejudice Attitude – a combination of emotions and cognition.
Individuals judge others on attributes and apply an emotional component to their view of the individual.
Discrimination Behavior – an individual treats someone differently
based upon his/her membership of a group, rather than their merits.
Key Terms
Hart (2000) Assessed neurological region of the
brain associated with prejudice Procedure: White and Blacks given brief subliminal
glimpse of faces of individuals of different ethnic origins. MRI monitored activity.
Findings: Activity observed in the amygdala (emotional center).
Phelps (2000) found similar results in activation of amygdala when individuals were exposed to stimuli and scores on a standardized test for ethnic prejudice.
Biological Research on the origins of prejudice
http://www.understandingprejudice.org/iat/ Banaji and Greenwald – test subconscious
prejudice. Friske – 16 min. 49 sec.
MRI, showed photos of disabled, rich, athletes, disabled, homeless.
Homeless images resulted in the insula lighting up (associated with disgust)
Warm, productive images triggered dorsomedial prefrontal cortex.
Implicit association Test
Friske – supports ideas that dehumanization of
groups leads to changes in the way the brain works.
How does Friske in the documentary explain how changes in the brain can be overcome?
Dehumanization
This behavior may be a way to protect the
gene pool. Being able to detect a threat from an out-
group, may have evolutionary advantages for the gene pool.
How does this idea fit in todays society?
Evolutionary Arguments
(+) can link prejudice to a brain function(+) Out groups trigger immediate response to amygdala(+) Cognitive control of emotion reacts in frontal lobe
(-)Prejudice has an emotion component which means there must be a cognitive factor in how one responds
Bettelheim and Janowitz (1964) one’s stereotypes do not predict one’s feelings of prejudice or discrimination.(-) Cunningham (2004) longer exposure to the images results in frontal lobe activity in addition to the amygdala.(-) Phelps – can not conclude is the activation of the amygdala was innate response or learned response.
Strengths and Limitations of evolutionary theory
Cognitive research on prejudice.
Pages 130- 132
What role does hostility, as an emotion, play in
stereotypes? And, how does it become connected to stereotypes
that develop in a culture?
Tversky and Kahnemaa (1982) – people make judgments based upon the availability heuristic, that is, based upon what information is readily available to them.
Cognitively this may be seen as schema processing.
Cognitive research on the origins of prejudice
Friske and Taylor – described the term
“cognitive miser” People have limited capacity to process social
information and therefore use shortcuts or develop simple rules (heuristics) in order to make complex issues more simple.
Example – Darley and Gross (1983)
“cognitive miser”
Method: laboratory experiment
Often called the Hannah Study Aim: to test the hypothesis that schematic processing
result in distorted perceptions of people when they have to make judgments about their ability.
Procedure: Participants saw 2 videos of a girl. First experiment – participant viewed both videos Follow-up experiment participants viewed either video 1 or
video2 In video 1, girl was playing in a poor environment. In video 2, girl was playing in a middle class environment.
Then they saw a video of the girl taking what looked to be an intelligence test and answering the questions inconsistently.
Darley and Gross
Findings: Experiment 1: When the participant were asked to predict
the academic prospects of the two girls ALL said they would do fine and have an education Researchers interpreted this as USA fundamental belief
Experiment 2: When participants were asked to judge the future of the
girls, they all said the “rich” girl would do well and the “poor” girl would do less well.
On average they judges the “rich” Hannah as having a 5th grade academic level, and “poor” Hannah at a 4th grade level.
Darley and Gross cont.,
Results:
The study demonstrates that participants probably used pre-stored schemas of what it means to be poor and rich.
They then interpreted the rest of the scene based on these schemas.
Due to ambiguous information about the girl in the testing scenario, the participants used the information from the first video to form an impression
Darley and Gross cont.,
What schema processing did the participants
assume in the follow-up experiment? What is the problem with this kind of
processing? Can this lead to self-fulfilling prophecy? What would Rosenthal and Jacobson say?
1. Humans are social animals ( need to belong)2. Culture influence behavior3. Social Self4. Peoples views of the world are resistant
to change1. To overcome stereotyping , individuals must
overcome “conformational bias”1. Looking for information that confirms their
prejudice.2. How do you do this?
1. PROOF, EVIDENCE must be presented to the individual holding the prejudice.
Principles of sociocultural levels of analysis
Tedeschi and Rosenfield (1981) – attitude
change is seen as an attempt to avoid social anxiety and embarrassment, or to protect the positive veiw of one’s own identity.
Jane Elliot (1960) (14:36)
Impression management theory
How do you think people estimate the future of a child coming from either one off these
areas?
Explain why it is so, arguing on evidence.
What are the implications of this?
What could a member of society do to prevent that prejudice about poor children’s academic capacity becomes true?
Sociocultural research on the origins of
prejudicePg 133 - 134
To base ones behavior on gender, sexuality or
ethnicity would be attribution error. Actor-observer bias confirms the belief in a
group that In-group members are successful because of
who they are Out-group is not successful because of who
they are Any success by the out group is purely luck,
outside assistance or circumstance.
Is ones behavior based on Gender, sexuality or
ethnicity?
Robbers’ Cave Experiment ( Sherif 1961)
Group identity on intergroup conflict Realistic Conflict Theory – when there is
competition for limited resources negative feelings will arise.
Method: Field Experiment (created ecological validity)
Procedure: 2 groups – Eagles and the Rattlers
Hypothesis: when two groups have conflicting aims, their members will become hostile to each other.
Tajfel’s Social Identity Theory: roots to prejudice &
discrimination
Superordinate goals – an urgent situation
was created e.g. natural disasters, 911, impact on survival
Contact Hypothesis – the reduction of prejudice as observed through superordinate goals.
Prejudice is reduced when the groups are perceived are equal.
Diminishing the hostility
When contact is positive: prejudice is reduce When contact is natural vs forced it brings
about the strongest results in prejudice reduction.
Limitations of Sheif’s study: Homogenous group No long history of oppression All participants came to the camp voluntarily Group had equal status when they arrived.
Evaluating Contact Hypothesis
The origin of prejudice is multi-factorial. Must take a holistic approach to understand the problem.
Biological response from the amygdala evolutionary advantageous to protect the genes form the out-
group Cognitive
Availability heuristics The role of perception Cognitive dissonance
Sociocultural factors Stereotyping (social cognition) Fundamental attribution error Contact hypothesis
Summary