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Ujval Soap Private Ltd

Prepared by : Faculty Guide :Dileep Bhalala Prof: Kalpesh Ganotra

Roll No.: 43

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Ujval Soap Private Ltd Company

Number ofproduct are 5

The range of products includes beauty soaps,

Super gels, hair shampoos and conditioners. Name of product

1) Ujval soap

2) Ujval shampoos

3) Super gels4) Ujval milk cream

5) Ujval conditioners

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Main competitors

1) Ujval soap

2) Lifeboys3) Liril soap

4) Godrej No. 1

Vision& mission

Vision:

Distroy Ujval soap & life boys soaps market

Mission

To maintain the brand loyalty of its customers.

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Financial And Strategic Objective

Financial objective :

Increase 25 percent revenue annually of the

company and also sales increase.

Strategic objective :

1) Winning the market share of the 30% lux andgodrej No 1 soap.

2) Provide cheaper price and quality product to thecutomer than other competitors.

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Business level Strategy of Ujval

Low cost provider :Ujval are reduced the cost of input and

maximum utilize the available resources so canpossible to manufacture low cost product. Provie aproduct at a low cost than other competitor.

Brand differenciate :Ujval are offer the different shape and package

of product and give attrective look of the product.This product are different from other competitors

product. Provide uniqe product. Focused low cost :

Ujval are focus to reduced the manufacturingcost of the product. So company can sale the low

price in the market.

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Focused differenciation:

Ujval are manufacture new type of the product

which are not in the market available.some thingdifferent product offer to customer and sale it.

Best cost provider:

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PESTEL Analysis Political :

Political factor are affected to the Ujval and also allcompany like tax policy, labour law, Trade restictions,Environment law etc.

Economical :

Economic factore are also affected to Ujval interestrate,inflation,Supply and demand of the produact,economies of scale, Technological changes, Productdifferenciation, Market size and growth rate etc are

affected. Social :

Social factor are affect the company like cultural,Population growth rate, Life style etc.

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Technological :

Technological factor include ecological andenvironment aspects, Such as R & D activity,Automation, Rate of technology changes. This factor

are reduce the cost of product and increase quality ofproduct.

Legal :

Legal factors in include consumer law, Antitrust

law, Employment law, Health and safety law Thisfactors can affect how a company operates.

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Five Force Model

Rivarly among competing sellers:Ujval are incease sales in the market and

increase the market share. And create bettermarket position. Give the competion to the lux,

Life boys and Godrej no 1. Firms in other industries offering substitute

products:

Byers:

Potential new entrants: Suppliers of raw materials components or other

resource inputs:

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List OfEntry Barrier

1) Brand preference2) Customer loyelty.

3) Sizable economies scale

4) Access to distribution channel

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