43705665 nomita mishra project report

8/6/2019 43705665 Nomita Mishra Project Report

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Project Report

By- Nomita Mishra Registration No :- 200722020


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COMPANY PROFILE

Name of Organization

LUCKNOW PRODUCERS CO-OPERATIVE MILK UNION LTD

Address Of theOrganization

22,JOPLING ROAD,LUCKNOW

Established1938

Registration 23rd March,1938

First DairyInspector

N.K Bhagra

Place of Establishment

Initially at Charbagh,Shifted toGanesh ji,Presently at22,Jopling Road, Lucknow

Founder Late.Raj Bahadur Gopal Lal Panday

Board of Directors

Mr.Gopal Pandya

Mr. N.C. ChaturvediMr. Tej ShankerMr. Pushkar Nath Bhatt

Per dayproduction of Milk

500000 Lake ltr.

Location Initially Charbagh,Now present in 22, Jopling Road, Lucknow

Area of Distribution

Intially-Bakshi ka Talab, Tewari ganjAt present-entire District


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INTRODUCTIONThe common brand name of the company is PARAG themeaning of PARAG is the pollen of flower. The slogan in thelogo is: -

PURE NATURAL & GOOD HEALTH

Parag milk shed is situated in the Lucknow, the capital of Uttar

Pradesh since independence ithas formed part of the traditional

supply line of agriculture products from the village to thebig cities

rich in its milk potential the milk shed has, in the source of last few

decades beenthoroughly exploited by small traders and powerful

contractors and well organized privatedairies. Thus, while such

intermediaries were retaining large profits the rural milk

producersfound their position deteriorating day by day.

In 1950-a co-operative milk supply union was organized in

Lucknow, which started collecting milk from village and supplied

to Lucknow and local markets. This milk unioncontinued function

for about a decade, in the mean time Lucknow milk scheme

wasestablished by government of India in 1959-60 to ensure

cheaper milk to the local pollutionof Lucknow. The scheme started

operating through 12 chilling centers in Eastern UttarPradesh.


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These chilling centers were mainly coated in thither district of

Lucknow, Barabanki, Raebareli, Kanpur, Unnao, Sitapur etc.The

milk was mainly collected through contractors. 10 milk unions

were also found almost at the same time, around each chilling

center. These continued functioning in a rather lop-sided manner

till 1977.

Gradually all the milk union almost become defunctioning and was

supplying very little quantity of milk during the years 1970-77.

Obviously contractors had monopoly and collected major share of

milk which was either supplied to Lucknow or to the local

population of the city.

This programmer was launched in Uttar Pradesh in 1972 and the

implementing agency in thewas pradeshik cooperative dairy

federation limited which was framed in the year. The basic idea

was to replicate anand pattern societies in Uttar Pradesh. In august

September 1972.Organization of societies in Lucknow district was

taken up bar out, Mohanlalganj, Amausiblocks. A spear head team

from national dairy development board was posted in Lucknow,which started functioning from April 1978 with a team of 27

employees drawn from Lucknow milk 198 milk procurement


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In April 1981 Lucknow Producers Co-operative Milk Union

Ltdlaunched pasteurized whole milk packed in polythene sachet

for local consumers. The supply of milk was gradually extended to

other local markets .As the basic idea of establishing FBD-Lucknow Producers Co-operative Milk Union Ltd was to convert surplus milk into variousdairy-products, this activity started in sept. 1978.With manufactureof skimmed milk powder and ghee. The manufacturing of table

butter was started from April 1981.

In view of milk production procurement and marketing potential of

LucknowProducers Co-operative Milk Union Ltd, and expansion

programmed has been undertaken by N.D.D.B. on turn basis. The

target set is as under:

Increasing processing capacity from 1 lack to 3.5 liters per day.

Increasing powder plant capacity from 10 tones to 40 tones per

day.

Increasing the capacity of ghee plant from 1.m.t. to 4.m.t. per

day.

Increasing the capacity of butter manufacturing up to 16.m.t per

day

The work of expansion has been complete in 1989.The work of expanded dairy started functioning on full capacity in1991-1993 year. The Liquid milk and products are selling in the


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market in the brand name of PARAG.The milk product has beenmarketed by P.C.D.F. luck now. The sale of liquid milk has beenCarried out Lucknow Producers Co-operative Milk Union Ltd,Lucknow.In the year 1983 P.C.D.F. Ltd. started working under Operation Flood II (White revolution) scheme. Mostly unit milk Sahakari Board where connected under Operation Flood II,having the name Dugdh Utpadak Sahakari Sangh (D.U.S.S.) Ltd.P.C.D.F. Ltd. takes royalty of common brand name PARAG andall the important policy taken by Pradeshik Co-operative DairyFederation Ltd. Who monitors to all the D.U.S.S. Ltd. i.e.Lucknow.

OBJECTIVE OF COMPANY

ObjectivesPCDFS front-end objective was to see that there was enough milk for everyone in town. Marketing is simply the PCDFS tool toachieve their ultimate objective and delivering the pure parag milk to every home.

PurposePCDFS aims to build a system to ensure that individual farmer gota fair price for the milk he sold.

Mission

PCDFS mission is to become the strongest marketing organization

by 2005.PCDFS cameinto existence in 23rd march 1938, with the

simple intension of ensuring a fair return to the producers. Which

was implemented in UP is the year 1983-1984 provided the much

needed impetus to co-operation. The mission was to develop a


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product mix that would not only promote sustained growth but also

help member union to develop adequate. Production and

processing facilities. It also aimed to offer quality products at fair

price, and to do so by achieving economies of scale and costs. And

this mission gave birth to brands likeparag and Amul.

Vision

To increase its number of Parag milk customers and its turnover to 50 crores by 2005 by product diversification.

PRODUCT PROFILE

MILK PRODUCTS

(1)Butter

It contains less than 80% milk fat and more than 15%

moisture and high acidity. It is prepared exclusively from milk

cream of curd of cow or buffalo milk without the addition of salt,

color or any preservative and is intended for cooking or for

preparation of Ghee.


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(2)Ghee

About 43% of total quantity of milk produced in India is

manufactured first into butter and then converted into Ghee. Bulk

of Ghee is derived from buffalo milk because it is richer in fat that

cow milk. In Parag surplus butter is mutted in steam jacket kettles.

Which are equipped with mechanical stirrers and heated with

steam till the moisture is removed.

(3)Paneer

In Parag, Paneer is produced by the traditional method in

which citric acid is added tothe boiled milk and the milk

immediately gets adulterated and water is separated and paneeris

obtained. It contains less than 50% frat of more than 60%

moisture.

(4)Others

Skimmed milk powder, cake and khoya are other products producedby Parag.

Future Products

Some new products like coffee powder, ready to make ice-cream powder, baby foodand other milk drinks are in the testing stages.


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PARAGS MILK PRODUCTS:-

Butter available in 20 gm., 100 gm., and 500 gm. packs. Pure Ghee available Kg. Paneer - vailable in 100 gm. Skimmed milk powder - in 500 gm. cartons & 200 & 500 gm.

plastic bottle

Process Of Product


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OBJECTIVE OF THE STUDYThe most important objective of the project is that it is obligatory

on the part of the student of P.G.D.M. programmed to undergo the

convention of the business administration in the partial fulfillment

of P.G.D.M. Programmed besides, project study is a sort of

practical training of eight weeks thus the student are benefited by

undertaking such a study as it helps organization in overcoming

administrative, financial, marketing and other problems what ever

they may be interested in for the sake of simplicity the objectives

of this study can be classified under three heads:

PRINCIPAL OBJECTIVE

To find out the various strategies to be adapted by Parag tocounter milk sales of Amul in Lucknow.

To find various ways to increase Parag milk sales in Lucknow.To discover the various factors which hurdles people to take

Parag milk.To identify various factors which motivates people to use

Parag milk.To discover the main reason beyond shifting of customers

from Parag milk to Amul Milk .

ANCILLARY OBJECTIVE

To appraise the level of penetration of the brands of Parag.


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SCOPE OF THE STUDY

The study is confined to finding various strategies to be adapted by

Parag to encounter Amul sales only in Lucknow.

FIELD WORK

Interviewing the distributors, retailers, and customers to ascertain brand sales, marketshare, brand awareness and performance of competing brands. Tried to fill up questionnaire before thecustomer of all level .

LEARNINGSCo-ordinationCo-operationIntegrityCleanlinessTime managementResourse management.

CONCLUSIONIt was a great experience to visit an industry like parag milk industary. We want to thank our eminent teachers Mr.Ashesh

kishore bhattacharya and Mr. shekher shrivastava . Thecompany enjoys a strong leadership position in Parag milk industary due to its strong brand . We learnerd how to manage a

big firm with all resourses. There we learn the importance of cleanliness and resourse management without wastage. Thecompany is moving ahead with all its values to achieve its goals.


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43705665 nomita mishra project report

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