+44 (0)20 7284 6969 the role of the pr office
TRANSCRIPT
+44 (0)20 7284 6969 www.theproffice.com
The Role of The PR Office
+44 (0)20 7284 6969 www.theproffice.com
Objectives
To challenge the proposed ban on clamping and towing on private land
To persuade the Government to recognise the importance of independent regulation of private car parks
To secure Government backing for a BPA run independent appeals service
To secure Government recognition of the importance of keeper liability
+44 (0)20 7284 6969 www.theproffice.com
Strategy
To identify parliamentarians to support the BPA’s position
To identify and educate stakeholders on the repercussions of the proposed ban on clamping and towing on private land
To develop key media messages
To identify opportunities presented by the Protection of Freedoms Bill
To position the BPA as the industry expert at every stage of the Bill.
+44 (0)20 7284 6969 www.theproffice.com
Activity
Parliamentary outreach
Building a list of relevant parliamentary targets
Drafting and distributing letters to initiate contact
Preparing and including a short briefing on our key messages
Following up those letters to ask for a meeting
Briefing the individual leaving them with all the relevant information
Attending/hosting events at which the BPA can repeat and reinforce its key messages
Monitoring the progress of the Bill
+44 (0)20 7284 6969 www.theproffice.com
Activity
Stakeholder Outreach
Identifying potential allies to support the BPA
Contacting those allies to alert them to problems that the ban might cause them
Securing their support for the campaign
Drafting comments on their behalf and publicising their position
+44 (0)20 7284 6969 www.theproffice.com
Activity
Media Outreach
Identifying the relevant journalists to ensure they receive press releases and other resources
Identifying relevant publications
Writing ‘Letters to Editors’
Placing feature articles
Arranging by-lines and opinion pieces
Arranging TV/Radio appearances
Using every media appearance and every conversation with journalists to repeat and emphasis our key messages
Encouraging our advocates to repeat our messages
+44 (0)20 7284 6969 www.theproffice.com
Activity
+44 (0)20 7284 6969 www.theproffice.com
Key Achievements
Government recognition and understanding of our concerns
The introduction of keeper liability on private land
Government support for an Independent Appeals Service to be planned and implemented by the BPA
Media coverage across our target publications
+44 (0)20 7284 6969 www.theproffice.com
Next Steps
Support roll out of Independent Appeals Service with extensive media work supported by a campaign to raise the profile of the service
Ensure that any backlash or negative coverage of keeper liability is contained and that there is an appropriate response
Continue to campaign for additional exemptions to the Bill
Continue to build on parliamentary support
+44 (0)20 7284 6969 www.theproffice.com