44-resume neha singh
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NEHA SINGHRoom No-110, YWCA Working Women Hostel, Parliament Street, Ashoka Road, New Delhi.
[email protected], 91-8004314029
CAREER OBJECTIVE
Looking forward to work in a creative and learning atmosphere where my professional skills and abilities will be utilized for organization growth, while providing me ample opportunities for professional growth.
CORE COMPETENCIES
HORECA B2B Marketing
Market Research
Brand ManagementStrategic Planning
Product Development
Modern TradeAdvertisement
CRM
PROFESSIONAL SUMMARY
Have done tie-up for Global Green Company Ltd. with Haldiram Mfg.Co.Pvt. Ltd., Barista Coffeee Company Ltd., RTC Restaurants(I) Ltd., Nirulas Restaurants, Cinepolis India Pvt. Ltd.,Blue Foods Pvt. Ltd,Sagarika International Inc.,Club City Hospitality,Taj Sats Air Catering Ltd.,DLF Emporio Restaurants Ltd.,The Old World Hospitality Pvt. Ltd., and Hotels (Ashoka, Radisson,Oberoi, Le-Meridian, ITC Sheraton, ITC Maurya, Hyatt etc.) etc.
Successfully launched Black Olives,Mayonnaise,Pasta,Tomato Paste & Sweet Corn in Food Service market.
Successfully managed top food service customers like Yum Restaurants Ltd.(Pizza hut,KFC & Tacobell),Jubilant FoodWorks Ltd.(Domino’s), Subway Restaurants,Green House & Hestsoft Foods Pvt. Ltd.(Slice of Italy).
PROFESSIONAL QUALIFICATION
Degree/Certificate
Major & Minor/Stream
InstituteBoard /
UniversityYear of Passing
CGPA
MBA MarketingIcfai Business
School, GurgaonICFAI, Dehradun 2009 6.5
EDUCATIONAL QUALIFICATION
B.Sc. Biotechnology from CSJM University, Kanpur (2003-06)
WORK EXPERIENCE
Global Green Company Ltd.(Avantha Group) June 2010 to till dateExecutive Sales & Marketing – HORECA (Food Service)
Perform market research and analysis to identify trends, competitor’s positioning and find new revenue sectors.
Develop new market by identification of prospects & turning them into clients. Determine market potential and develop pricing strategy for products in food service
business. Assist in new product development & investments, determining and documenting new
product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace.
Promote the introduction of new products to identify high-end/low-end markets & launch all marketing efforts to include billboard advertising, trade shows, in store promotions & sampling etc.
Engage customers as product expert to establish relationships, gain market insight & improve the quality of existing products.
Manage & understand the demand & supply of customers to provide them customized products.
Direct & manage all phases of product warehousing and distribution operations, streamlining and increasing inventory levels based on monthly sales review and analysis.
Identify and implement improvements to corporate-wide price quotation process.
Kuber Food Products India Pvt. Ltd. March, 2009 to May 2010Senior Executive – Marketing
Employed numerous market research initiatives to support brand positioning, pricing and marketing communications efforts.
Achieved a 38% increase in revenue growth and converted prospects to five-year contract. Plan and develop marketing budgets and head all contract negotiations. Developed programs to meet needs of both dealers and retail customers. Developed and implemented brand strategies and marketing programs to develop brand, meet
business growth and profit objectives. Created and launched all consumer and retail promotions, co-promotions, corporate
sponsorships, marketing collateral, advertising efforts and media relations. Managed planning, development and implementation of communication programs for
specific brands and product launch. Managed communications with trade organizations, export councils, consumers and the
global media.
SAP Pro India Ltd. May 07 to Jan 2009(Part Time during MBA) Team Leader
Indian Market Research Bureau International. May 08 to Nov 2008Freelancer
SUMMER INTERNSHIP
Name of the Organization : Indian Market Research Bureau InternationalDuration : 14 weeksProject title : Effect of Opening of Retail Outlets on FMCG in India
COMPUTER KNOWLEDGE
Software: MS Office, MS Excel and other application softwares.
PERSONAL DETAILS
Name : Neha SinghFather’s Name : Mr.V. K.SinghMother’s Name : Mrs. Shashi SinghDate of Birth : 18th.NOV.1985Nationality : IndianLanguages : English, HindiDomicile : Varanasi (U.P.)Postal Address : Room no. 110, YWCA Working Women Hostel,
Parliament Street, Ashoka Road, New Delhi.Marital Status : UnmarriedE- Mail : [email protected] : 91-8004314029
REFERENCES
1. Mr. Subodh BhatnagarFormer GM HRKuber GroupPhone: 91-9871968877E-mail: [email protected]
2. Mr. Hemant JainExecutive Director,Kuber Food Products India Pvt. Ltd.Mobile: 91-9654909620E-mail: [email protected]
Date: __/__/____Place:______________ Neha Singh