44% - the blueprint training › wp-content › uploads › ...traditional seo means tactics like...

TRAFFIC PROJECTION SUMMARY

7%

Read in detail how these were calculated here 👈 Or, contact us about building a custom tool for your business.

44%

665%

701%

1. Business As Usual (BAU) ... aka "doing nothing" This �gure represents your website's current organic growth rate [yearly]. It was calculated by pulling your past organic traf�c

performance and projecting it forward over the next 12 months. It can be used to understand how your website will perform over the

next year by doing nothing (in regards to SEO) to your website.

Dashboard A summary view of your website's YoY growth projections, based on four 12-month campaign scenarios. It's important to keep in mind, these are estimates. There is

[literally] no way to predict organic traf�c as Google's algorithm changes daily. These should be used to explore if investing in SEO is right for your website.

2. Improve Existing Keywords ... aka doing "traditional SEO" to increase current positions This �gure is built on the assumption that doing "traditional SEO" will improve your existing keyword rankings by 50% over the next

year. Traditional SEO means tactics like on-page enhancements, link-building + technical �xes (NO content creation).

3. New Keyword Growth...aka potential addressable market (competitor analysis) Attack keywords currently being owned by your competitors (and you have no visibility). These keywords can be captured by creating

additional content for your website. The tool pulls in SEMrush rankings data for up to 3 competitor sites, and forecasts the traf�c

increase from matching their current position within the next 12 months.

4. Existing + New Keyword Growth...aka your organic traf�c potential This �gure represents the full picture if you embark on an aggressive SEO campaign. That means you do "traditional SEO" to improve

existing keyword rankings AND go after new keywords (aka create new pages / content on your site). This is your website's organic

traf�c potential.

https://theblueprint.training/calculating-traffic-projection/

https://theblueprint.training/

The plot on the left (blue) is pulling data from your Google Analytics account - it shows the last 12 months of organic traf�c to your site. The plot on

the right (orange) uses a projects the next 12 months of organic traf�c using on current and past performance. We call this the "business as usual"

projection because it shows how your website will perform next year without doing anything (ie "doing nothing" for SEO). As you can see, your

website is losing organic traf�c - doing nothing will result in a continued decline in traf�c.

Actual Traf�c Projected Traf�c

Feb 2018 Apr 2018 Jun 2018 Aug 2018 Oct 2018 Dec 2018 Feb 2019 Apr 2019 Jun 2019 Aug 2019 Oct 2019 Dec 2019 Feb 20200

20K

40K

60K

80K

100K

Actu

al T

raf�

c | P

roje

cted

Tra

f�c

This data is pulled from Google Analytics organic traf�c report.



7%1. Business As Usual (BAU) ... aka "doing nothing" This �gure represents your website's current organic growth rate [yearly]. It was calculated by pulling your past organic traf�c

performance and projecting it forward over the next 12 months. It can be used to understand how your website will perform over the

next year by doing nothing (in regards to SEO) to your website.



Business as Usual Basic SEO

Feb 2018 Apr 2018 Jun 2018 Aug 2018 Oct 2018 Dec 2018 Feb 2019 Apr 2019 Jun 2019 Aug 2019 Oct 2019 Dec 2019 Feb 20200

20K

40K

60K

80K

100K

Busi

ness

as U

sual

| Ba

sic S

EO

This data is pulled from SEMrush's keyword rankings report.

44%2. Improve Existing Keywords ... aka doing "traditional SEO" to increase current positions This �gure is built on the assumption that doing "traditional SEO" will improve your existing keyword rankings by 50% over the next

year. Traditional SEO means tactics like on-page enhancements, link-building + technical �xes (NO content creation).



This chart projects keyword growth based on our agency's average growth rate from doing SEO on sites like yours. We calculated this assumed a

default position increase over a 12-month campaign, and multiplied those rankings by a click-through rate by position (based on current published

studies). Multiplying the current SEMrush search volume for that keyword by the new CTR equals projected traf�c. Growth rates are shown on the left

axis, with projected new traf�c on the right axis.



Your Current Monthly Traf�c Comp 1 Opportunity Comp 2 Opportunity Comp 3 Opportunity

Feb 20190

100K

200K

300K

400K

500K

600K



665%3. New Keyword Growth...aka potential addressable market (competitor analysis) Attack keywords currently being owned by your competitors (and you have no visibility). These keywords can be captured by creating

additional content for your website. The tool pulls in SEMrush rankings data for up to 3 competitor sites, and forecasts the traf�c

increase from matching their current position within the next 12 months.

This data is pulled from SEMrush's keyword rankings report.

This chart shows the potential traf�c that could be captured by targeting keywords your competitors currently rank for, but your site does not.

Your site's current traf�c is shown in orange, with the total addressable markets available to capture from each of your competitors' shown in red,

yellow and green.



This chart shows the four potential growth scenarios playing out over the next 12 months of your campaign.

1) BAU 2) Existing Keywords 3) Competitor Keywords 4) Existing + Competitor Keywords

Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 20200%

200%

400%

600%

800%



701%4. Existing + New Keyword Growth...aka your organic traf�c potential This �gure represents the full picture if you embark on an aggressive SEO campaign. That means you do "traditional SEO" to improve

existing keyword rankings AND go after new keywords (aka create new pages / content on your site). This is your website's organic

traf�c potential.



44% - the blueprint training › wp-content › uploads › ...traditional seo means tactics like...

Documents