4/6/2011 team members :krystal brown, jasmine cooley aretas coleman, jeremy lewis, terry kerr
TRANSCRIPT
4/6/2011
Southwest Airlines
Team Members :Krystal Brown, Jasmine Cooley Aretas Coleman,
Jeremy Lewis, Terry Kerr
4/6/2011
Overview
Team Members:Krystal Brown, Aretas Coleman, Terry Kerr, Jeremy Lewis, Jasmine Cooley
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High Uncertainty Opportunities Threats Resource availability
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Task EnvironmentHigh Uncertainty 4 major competitors are:Delta Air Lines Inc.
United Continental Holdings Inc. AMR Corporation US Airways Group Inc.
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General Environment
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International Environment
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Mission The mission of SWA is dedication to the highest
quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit
To Employees: We are committed to provide our Employees a
stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer
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Goals Low cost leadership High customer service
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strategies Internal process approach Defender Strategy Low cost leadership Chart on pg 73 http://www.nytimes.com/2010/11/21/business/
21south.html http://www.bloomberg.com/news/2010-09-27/
southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html
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Products/Services Offered
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Clan Culture
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Life cycle nearly 35,000 Employees in 35 states,and
growing
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Life Cycle
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Culture
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Management Size:nearly 35,000 Employees in 35
states,and growing
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Leadership
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Decision Making
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Ethics
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Interorganizational Relationships Population Ecology
Variation->selection->retention
ecosystem
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Interorganizational Relationships
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Overall Design
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Human Resources
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Human Resources-Hiring
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Human Resources-Training