49th DAC Exhibitor Meeting

June 3-7, 2012 * San Francisco

Agenda

49th DAC Overview

ROI: What DAC is doing for exhibitors

Space selection process for 2013

The 50th DAC in 2013: Destination Austin

Open discussion

49th DAC Overview

Moscone Center South Hall

DAC Pavilion

Exhibit Entrances

ESS Zone*

User Track Paper and Poster Session

Press Room

*ESS Zone location subject to change

Timeline October 31, 2011

Deadline to become an EDA Consortium member and receive a 10% discount on exhibitspace.

Penalty deadline to reduce/cancel at 40% November 1, 2011

Exhibitor Resource Center (ERC) login live on the DAC website Exhibitor housing opens on the DAC website

November 2, 2011 Technical Program: panels, tutorials and special sessions deadline

November 8, 2011 Exhibitor meeting at ICCAD, San Jose, CA DoubleTree Hotel

November 29, 2011 Technical Program: EDA/ESS Research and WACI abstract deadline

December 2, 2011 Technical Program: colocated event submission deadline

January 16, 2012 Technical Program: User Track submission deadline

January 19, 2012 Technical Program: workshop submission deadline

February 1, 2011 Final booth payment due - remaining 60% Deadline to reduce/cancel space - after today 100%

New and Improved Show Features

New programs to attract attendees from Silicon Valley Daily round-trip transportation from the San Jose area

Targeted registration packages for large companies

Improved mobile apps DAC ‘11 offered a basic app for iPhone and mobile web

version Improved iPhone app and mobile website, plus add

native Android app Session planner, map, exhibitor list, events, schedule

and other data

Exhibition Features

DAC’s User Track on the show floor User Track presentations are practical design

focused papers by designers for designers Includes both Paper Sessions and the Poster

Session Ice Cream SocialThe Press Room located on the show floorRevamped ESS ZoneDaily afternoon receptions at show close Lounge/Seating areas are TBD

Embedded Systems and Software Zone

The ESS Zone is a special area on the DAC exhibit floor dedicated to embedded systems and software vendors. It provides vendors with opportunities to meet an audience of designers who play a critical role in system-level design and implementation.

A pre-designed “turn-key” booth package. Exhibitors need only to supply booth graphics and promotional materials Area provides seating & lounge space with monitor for

loop presentations Includes a promotional support package Unit can be single or double

Embedded Systems and Software Zone booth package

Call for Contributions – 12 ways to participate in the DAC Program

DAC's technical program offers the best-in-class solutions that promise to advance Electronic Design Automation (EDA) and Embedded Systems and Software (ESS) Electronic Design Automation (EDA) Research Manuscripts DAC is seeking submissions that deal with design technologies

and algorithms, addressing all aspects of electronic design across several submission categories

Embedded Systems and Software (ESS) Research Manuscripts Perspective Manuscripts – New! “Work-In-Progress” (WIP) Abstracts User Track Extended Abstracts “Wild and Crazy Ideas” (WACI) Short Manuscripts Special Session Proposals Panel Proposals Tutorial Proposals Colocated Conference Proposals Workshop Proposals

DAC Hotels San Francisco Marriott Marquis $239 S/D Courtyard by Marriott San Francisco Downtown $204 S/D Intercontinental San Francisco $220 S/D

**Lower Cost Additional Hotels may be added to the line-up. Check the DAC Hotel Reservation page for updated listings.**

Reasons to Book in the official DAC hotels: It’s your best opportunity for networking It's a step away from the conference and exhibits Internet is included in your room rate at all participating hotels. Prepayment of your entire stay is not required when using the DAC

housing bureau, unlike third party travel and hotel websites. No penalties apply if reservations are cancelled in accordance with

deadlines. A credit card will not be charged until the individual has concluded their

stay at the hotel. You can rely on chosen DAC conference hotels for quality and safety. All DAC hotels are conveniently located next to the Convention Center

and no additional transportation costs are necessary. the support of DAC to assist you with any requirements you may have

during your stay.

Sponsorship Options Exclusive Sponsorships

Aisle Signs $12,500 Badge Lanyards $12,000 Conference Bag $15,000 DAC Exhibit Floor Seating $20,000 DAC Electronic Proceedings $3,000 DAC Pavilion $25,000 DAC T-shirt $7,500 ESS (Embedded Systems and Software) Executive Day

$10,000 Keynote Sponsorship $20,000 Management Day $25,000 Map Guide $9,000 Registration $10,000

User Track $25,000 Hosted Event Sponsorships

Conference Coffee Breaks Exclusive Sponsor $10,000 Co-sponsor $2,500/ea.

Sunday Night Kick-off Reception Exclusive Sponsor $20,000 Co-sponsor $5,000/ea.

DAC All Attendee Cocktail Hour (Mon., Tues., Weds.) All Days (Monday, Tuesday, Wednesday) $40,000 Monday Only $20,000 Tuesday Only $15,000 Wednesday Only $10,000

Program/Exhibit Guide advertising Program/Exhibit Guide Ad - Interior $2,500 Program/Exhibit Guide Ad - Inside Front Cover $5,000 Program/Exhibit Guide Ad - Inside Back Cover $4,000 Program/Exhibit Guide Ad - Outside Back Cover

$5,000

Secondary Exhibitor Listing Single company $750 3 companies $1,500 Up to 10 companies $3,000 10+ companies $4,000

Site-Specific Promotions Escalator Clings - between Lobby/Registration and

Exhibits $10,000 Stair Graphics - between Lobby/Registration and

Exhibits $10,000 Stair Graphics - between Lobby/Registration and

Esplanade $7,500 Additional On-Site Promotions

Carpet Logo $4,000 Food Court/Power Station Sponsorship $8,000 Lobby Banner $6,000 Wireless Internet Access (Co-sponsorship) $10,000

Conference Bag Insert: 8.5” x 11” - Single Page $1,250 8.5” x 11” - Multiple Pages $1,875 Special Requests Call for pricing

Online Interactive floor plan upgrades Level 1 $159 Level 2 $495 Level 3 $1,995 Banner Sponsorship $2,995

Attendee Email/Direct Mail Distributions Email Distribution Direct Mail Distribution

Complimentary Promotions

Platinum, Gold, Silver Sponsorship Program

Platinum Sponsor (valued at $25K) Gold Sponsor benefits PLUS:

Choice of: Food service area sponsorship Coffee break sponsorship

Gold Sponsor (valued at $18K) Silver Sponsor benefits PLUS: Recognition at the General Session Logo/messaging on Plasma screen in lobby

Silver Sponsor (valued at ~$13.5K) Recognition in promotional email Recognition on the DAC website Sponsorship banner in lobby

Sponsorship Level Calculation:1. Promotional sponsorships, as listed on this marketing opportunity form, are assigned one

point for each dollar spent.

2. Exhibit space, calculated as the total cost for booth and suite space, is .7 points for each dollar spent.

Exhibitor ROI

Feedback from the Exhibitor Liaison Committee

49th DAC ELC RepresentativesDAC EC Tiffany Sparks – ELC Chair

Atrenta Inc.

Patrick Groeneveld – General ChairMagma Design Automation

Lee Wood – Exhibit ManagerMP Associates, Inc.

Anne Cirkel – EDA Consortium RepMentor Graphics Corp.

Michelle Clancy – Publicity ChairCayenne Communication LLC

Industry Committee Members

Pankaj Mayor

Cadence Design Systems, Inc.

Gary Smith

Gary Smith EDA

Diana DearinMentor Graphics Corp.

Herta SchreinerSynopsys, Inc.

Rob van BlommesteinJasper Design Automation

Dagmar BerendesThinkBold Corporate Communications, Inc.

Aila BrookinsMagma Design Automation

Chuck Byers Business Practicum

Brett ClineForte Design Systems

Mike GianfagnaAtrenta Inc.

Cindy WilsonEVE

Jill JacobsMOD Marketing and Events LLC

49th DAC – ELC Discussion Areas

DAC’s Value to Exhibitors What constitutes value/ROI for exhibitors? How do we offer/promote DAC’s value?

Improving the Exhibitor Experience Outreach and Communications

Improving Space Selection/Floor Layout Must improve the booth selection process Clarify relocation process

Planning for the 50th DAC in Austin

Exhibitor Objectives at DAC

3. What were your major objective for exhibiting at the 48th DAC? (Check all that apply) Collect Sales Leads 79% New Product Introduction 30% Industry Exposure 91% Competitive Analysis 12% Meet with Existing Customers 74% Education 14% Other, please specify 12%

Focusing on ROI for Exhibitors

ROI different for large exhibitors versus small exhibitors Large exhibitors do it for visibility, “defensive”

positioning (concerns about losing market share) Small exhibitors need visibility, acquire new leads

Ideas: Perception audit/more comprehensive surveys: How

does DAC move perception needle for exhibitors? Change data recorded with registration (titles or job

description would be helpful in demonstrating ROI)

Improving the Exhibitor Experience

Greater MPA, EC and ELC outreach to exhibitors

Mentoring/training programs for new/smaller exhibitors

Better define “I love DAC” program

Hosting possible C-level event

Improving communications with exhibitors

General ELC Feedback

Too much content on conference side Attendees need time to visit show floor

Need strong co-marketing/networking events to leverage San Francisco location

Better define and leverage “I love DAC” program

We must attract new attendees … And appeal to emotions/sentimentality of past attendees for 50th DAC

Space Selection

Space Selection Process for 2013

DAC is looking to optimize the distribution of exhibitors to encourage a flow of attendees around the floor with the goal of returning to the shopping mall concept of previous years

Process: Space will be assigned in priority order beginning in

May for “anchor” companies and completing the process on-site in San Francisco

Floor plan design will be pre-drawn based on input of requirements from the exhibitors

Changes and relocations should be minimized

Exhibit Space Relocation Process1) All exhibitors are invited to let us know if they would

like to be considered for a relocation if/when space becomes available.

2) Any company requesting a change is put on a spreadsheet tab as part of the priority list that includes the company name, priority number, size of space requested and suite requirements

3) As space becomes available we offer it in priority order to exhibitors who fit the appropriate size and suite requirement for the available booth

4) The exhibitor has the option to accept or reject the offer. If they accept we relocate them, if they reject it then we move to next in line by priority.

50th DAC – Destination: Austin

50th DAC in Austin, TXJune 2-6, 2013

The Live Music Capital of the World becomes Electronic Design Capital of World

DAC Attendees from these companies in Texas…

Advanced Micro Devices (AMD) Agilent Technologies Applied Micro ARM ASSET InterTech Biotroniik/MSEI Broadcom Callidus Systems Catalyte IC Design Centaur Technology Cyclic Design DSM Silicon Solutions, LLC Fabtech Freescale Fujitsu Network

Communications Futurewei Technologies HDL Dynamics Hewlett Packard HighIP Design Company Huawei IBM Intel InternetCAD.com, Inc. L-3 Communications MID

LFoundry GmbH Logic Refinery, Inc. Low Power Design LSI Marvell Matricus, Inc. Maxim Integrated Product Microtune Mimasic Motorola NASA National Instruments Nokia Inc Omnibase Logic ON Semiconductor Oracle PDF Solutions Perception Software Qualcomm Raytheon Samsung Saratoga Data Systems Signet Design Solutions, Inc. Silicon Laboratories SiliconAid Solutions

SiliconXpress, Inc SMSC Solid Oak Technologies ST Microelectronic Standard Microsystems SystematIC Design TelNet Management Texas Instruments The Aerospace Corp. Triune Systems Verilab Vitesse Wipro Technologies XtremeESL Corporation Zarlink Semiconductor Zoran

Major employers of Design Engineers in Austin

3M Co. (1000) Advanced Micro Devices (2933) Agere,Inc. Alereon Analog Devices Aperian Apple (3000) Applied Materials (2250) Applied Micro Applied Science Fiction ASI (Advanced System Integration) BAE Systems (675) Cirrus Logic Cisco Systems (800) Cypress DuPont Photomasks Inc. Flextronics (1875) Freescale Semiconductor (5000) Hewlett-Packard (550) IBM Corp. (6239) Image Microsystems (500)

Intel Corp. (1000) Motorola National Instruments (2200) Oracle (515) Photronics PulsewaveRF Qualcomm Rocket Chips Samsung (1100) SGI Silicon Group Inc., The Silicon Hills Design Inc. Silicon Laboratories (500) SMSC Spansion (900) Stellar Micro Devices TI (Dallas) Tokyo Electron America Inc. Vitesse Semiconductor WindRiver Systems

Can you imagine ….?

What would life be like without DAC?

See you at DAC…

June 3-7, 2012 in San Francisco