4artechnologies · 4artechnologies confidential documents. any transfer to third parties is...

THE NEW STANDARD FOR THE GLOBAL ART MARKET

4ARTechnologies

© 4ARTechnologiesConfidential documents. Any transfer to third parties is prohibited. 2

AGENDA � Challenge � Mission & Vision � Technology � 4ARTapp � Market Participants � 4ARTevolutions � Roadmap � Competitors � Competitor Comparison � Art Market Data � Revenue Potential � Financials & Capital Requirements � Capital Allocation � Corporate Structure � Company Valuation � Partners � Press & Media � Awards � Team � Contact � Disclaimer


CHALLENGE: Original or Forgery

According to the UBS ART BASEL report, nearly 40 million artworks changed hands in 2018. The trading volume amounted to over 67 billion USD. These are impressive figures, especially when considering that, according to experts, up to 50% of all existing artworks worldwide might be forgeries. In addition, the biographical information of many paintings is incomplete, not verifiable and often simply fictional. The reputational damage is immense. The financial damage is running into the millions.

Strictly confidential documents. Any transfer to third parties is prohibited.


MISSIONVISIONThrough the symbiosis of cutting-edge technological innovations, 4ARTechnologies creates the foundation for a unified standard for the global art ecosystem.

This standard enables all market participants to collaborate, to exchange valuable information, ensure greater transparency, security, process efficiency and a significant reduction in costs.



� Digital Fingerprint � Biometric Passport � Digital Birth Certificate � Digital Condition Reports � Storage on High-Security Servers

� Tamper-Proof Redundancy � Limitless and Secure Transferability of All

Certificates and Information � Complete Track & Trace � Digital Contracts � Smart Contracts

Patented Augmented-Authentication-Technology

Blockchain Technology

TECHNOLOGY



4ARTapp

FINGERPRINT Reads the “Visible Nanoparticle-Structure” (VNS) and creates the digital fingerprint.

BIOMETRIC PASSPORT The biometric 4ARTpassport is created by merging the digital birth certificate with the digital fingerprint and secured on the Blockchain.

DIGITAL PROTOCOLSTransfer of ownership and / or property rights and their non-manipulable verification on the Blockchain, confirmed with a digital handshake.

CONDITION REPORTSCondition reports are among the most requested operations of the commercial and cultural art world. They can be created in highest nanoparticle structure resolution with almost any standard smartphone, and their documentation can be secured additionally on the Blockchain.


SECURITYAll data is stored on high-security server structures and additionally tamper-proof secured with hash on the Blockchain. Documented with a timestamp. 4ART provides highest security and transparency without compromising any personal or object data.

INSURANCE4ARTinsurance, in cooperation with Munich Re, provides the first All-in-One soultion, and offers the possibility to insure artworks on demand, backed up by Smart Contracts directly through the 4ARTapp.

COPYRIGHT By using Smart Contracts for transactions, artists can now receive royalties on the resale of their works.

4ARTapp


INNOVATIVE USE CASES � Creation of Digital Catalogue Raisonné � Collection Management � Implemented VR Application � AI-supported Image Recognition Software � Digital Audio Guide


MARKET PARTICIPANTS

RESTORERS ARTISTS COLLECTORS INSTITUTIONS

INSURERS MUSEUMS GALLERIES LOGISTICS



4ARTevolutions

COMING SOON � Integration of complementary market leaders and

business solutions in the 4ART ecosystem � Tokenizing artworks with unambiguous connection

between the token and the asset � First of its kind KYC service for galleries via

smartphone* (legally required in EU from 2020)

� Custom service solutions for partners of the 4ART ecosystem

� Integrated Virtual Reality functionalities � Interactive picture, text and audio recognition � Smartphone robotics systems for the administration

and archiving of complex museum and cultural institutions


* DIRECTIVE (EU) 2018/843 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL


ROADMAP

Q42019 Beta Test Phase

Europa & USA

Asia

GO LIVE

Go Live 4ARTevolutions

Q12020

Q32020

Q42020

Market expansion


COMPETITION

ARTORYArtory offers a curated databank and documentation of valuable assets.

B.A.C.The Blockchain Art Collective was founded by an artist-collective and offers NFC stickers to identify artworks, as well as documentation on the blockchain.

VERISARTBeing on the market since 2015, Verisart provides provenance solutions using the blockchain.

ARTEÏAProvider for collection and document management. Does not offer a solution for authentication or assignment.

TAGSMARTDeveloped different QR-stickers for differing materials to identify objects and assign documentation.

CODEX PROTOCOLThe Codex Protocol is a blockchain based, decentralized registry for art and collections.



COMPETITOR COMPARISON

4ART ARTORY VERISART TAGSMART B. A. C. ARTEÏA CODEX

Blockchain for Provenance

Smart Contracts

Track & Trace

Protocol of Ownership Changes

KYC for User Identification

Art DNA Fingerprint

Digital Condition Reports

Legally Binding Digital Contracts Art Insurance



DATA ART MARKETBasic economic data for the global art market and the deduction of the revenue potential for the basic 4ARTapp use cases

Figures for the year 2018 Source: UBS Art Basel Report 2019

*Incl. Private Sales according to Statista

67 Billion Trade Volume (in USD)

49 Million* Ownership Changes

266 Million Possession Changes

22 BillionService Expenditures

(in USD)


REVENUE POTENTIAL USE CASE 1



4ARTapp CORE SERVICES MARKET POTENTIAL



FINANCING & CAPITAL REQUIREMENTS

• Until Q2 2019• Sale of 4ARTcoins• EUR 27.6 million• Development using

Equity• Technology / Security• Construction Back-

end-Infrastructure• Core Personnel• Sales Structure

ICO (CROWDFUNDING)

• Since Q2 2019• Sale of max.

5 million Shares• EUR 3 per Share • Total: EUR 15 million• Preparation Go Live:

Europe, North America• Sales Staff Expansion• International Marketing• 4ARTevolutions

Products• Technology / Security

SEED ROUND A SEED ROUND B

• From Q1 2020 • Sale of max.

5 million Shares• EUR 6 per Share• Total: EUR 30 million• Market Expansion• Sales Expansion• Marketing Expansion• Personnel• Development Security• Expansion Front-/ Backend-Infrastructure• Technology/Security

• From Q1 2021• Sale of max.

5 million Shares• EUR 12 per Share• Total: EUR 60 million• Market Expansion in

Asia• Sales Expansion• Marketing Expansion• Staffing• Expansion Front-/ Backend-Infrastructure

SEED ROUND C



CAPITAL ALLOCATION



COMPANY STRUCTURE

Technology Licensee (IP)Global OperationsSales Organization EuropeSales Organization North AmericaRepresentation Hong Kong

AGAGGmbHUSA Inc.Asia Ltd.

4ART Holding 4ARTechnologies 4ARTechnologies4ARTechnologies 4ARTechnologies



COMPANY VALUATION

Funding Estimated Valuation Employees 2018

$ 32,600,000 ~ $ 100,000,000 16

4ARTechnologies sets a new standard for the global art world. Combining patented and cutting-edge technologies, 4ART brings together all art mar-ket stakeholders. Their "Augmented-Authentification-Technology" allows users to create a unique digital fingerprint of any artwork using their smart-phone and secure the fingerprint and provenance across generations with the blockchain. This foundation for future use cases permanently links the digital information to the physical object and allows for the creation of digital condition reports, certificate transfers and many vital tools of the art trade. 4ARTechnologies brings the digital revolution to the arts, making everybody's work easier, faster, secure and cost-efficient.

In partnership with CV Maps, PwC Strategy&, an international strategy consultancy founded in 1914 as Booz Allen Hamilton, and since the merger in 2014 an independent part of Pricewaterhouse Cooper's corporate network. analyzed and evaluated Companies in Switzerland and Lichtenstein. 4ARTechnologies was rated at a valuation of USD 100,000,000 and nominated in the Top 50, based on potential, patented technologies and financing.



Zeiser GmbH specializes in security printing and serialization of banknotes such as Swiss

Francs, Euros and US Dollars.The world market leader with over 80% market

share has been developing the patented "Augmented-Authentication-Technology"

together with 4ARTechnologies since 2016.

Aon plc, a leading global insurance broker with over 66,000 employees is exclusive partner for

global sales of the 4ARTinsurance product range.

Munich Re AG, as the world's largest reinsurer, are the first to develop digital and blockchain-based insurance products for the international

art market, together with 4ARTechnologies.

Bullpen Strategies Inc. is an experienced investor as well as strategy and innovation consultant for UBER, TESLA and Amazon.

Partnered with 4ART since September 2019, John Griffin, Bullpen Senior Partner, joins

4ARTechnologies Inc. North America as Board Member.

PARTNERS



PRESS & MEDIA



As part of the World Economic Forum in 2019 in Davos, 4ARTechnologies AG was honored as one of the Top 50 companies in the "Crypto Valley".

This award was confirmed in August 2019 in the latest CV VC TOP 50 report.

T H E C R Y P T O V A L L E Y ´ S

AWARDS

TOP 50



34 EmployeesOver 25 years of experience in the core competencies Art & Technology

� Headquarter: Zug, Switzerland

� Subsidiaries / Representations: Germany USA Hongkong

08/2019

TEAM



CONTACT

“For some of us, art is a passion, a calling. For others, it’s an investment, an asset, a coveted good. Art isn’t either - or. It is all those things at once – and yet so much more. No matter what it means to each of us individually: We are united in our desire to preserve one of our most import-ant cultural goods for generations to come.”

Nikolaos Kipouros

4ARTechnologies AG

[email protected]

www.4art-technologies.com

twitter.com/4artechnologies

facebook.com/4ARTechnologies



Great care has been taken in preparing this presentation, but changes, errors and omissions are possible. The results in this presentation are based on estimates and forecasts at the time of presentation. The presentation should only be an overview and information and is not suitable for a concrete in-vestment or purchase decision. Transfer of the representation does not constitute a contractual relationship or any other liability towards the recipient or third party. This presentation is not an offer to buy. The information contained here is only intended to give an overview and replace a personal conver-sation. The figures given are approximate and are subject to change without notice. An investment should only be made after taking into account the single binding document containing only the information necessary to evaluate the system. Before each investment, each investor should review the details and risks of the investment, taking into account their personal circumstances and contact their advisers, in particular their tax adviser. The pre-sentation represents only a non-binding pre-information. 4ARTechnologies AG, in the following also the company, is not responsible for the accuracy, completeness and timeliness of the content. Confidentiality: Absolute secrecy must be maintained over all business and operational matters that have become known within the company and for the planned capital increase of 4ARTechnologies AG, irrespective of whether the persons and business relationships are the company itself, unless one of the employees of the company gives a special release of secrecy. All information, documents, presen-tations and know-how in the context of 4ARTechnologies are the intellectual property of the company and may not be used or reproduced without the written consent of 4ARTechnologies AG and shall be returned after the end of the cooperation or discussions with immediate effect and all records received and information must be deleted and destroyed.

© 4ARTechnologies AG, Zug, Schweiz. September 2019.

4ARTechnologies AG

[email protected]

www.4art-technologies.com

twitter.com/4artechnologies

facebook.com/4ARTechnologies

DISCLAIMER


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