4g world keynote - ash dahod
TRANSCRIPT
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Mobile IP Network: Engine for Profitability
Ash DahodMobile Internet Technology GroupCisco
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Profitability
Profitability =
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Profitability =
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OTT Co-opetitionOperator CompetitorsMultimedia RevenueVoice Revenue… 3G, 4G, WiFi, Femto2G, 3G ...Network ServicesCloud ServicesServices FocusAccess FocusB2B2CB2C
10
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So What?
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BusinessƒCapEx + OpEx
RevenueProfitability = Technical
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Intelligence
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CapEx Spend
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Traditional Services~80%
New $ Opportunity =
Mobile Internet is
Profitability Engine
Differentiation, new revenues and network optimization
MobileInternet~20%
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Profitability = ƒCapEx + OpEx
Revenue = Monetization
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Mobile Internet
B2B2C
Adding Value on Both Sides of Transaction
NextGen Business Architecture
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Monetization
Tiered Pricing
Premium Mobile Video
Freemium
Monetization
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Profitability = ƒCapEx + OpEx
Revenue = Monetization
= Optimization
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OptimizationVideo Optimization
Offload
Transrating
HTTP Optimization
TCP Optimization
Optimization
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Profitability = ƒCapEx + OpEx
Revenue = Monetization
= Optimization
Improved user quality of
experience
reduces churn
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Mobile IP Network IS the Engine for Profitability
Intelligence
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Learn more:
blogs.cisco.com/sp/