4k transmission via satellite today’s trends and … · 4k transmission via satellite –...
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4K transmission via satellite – Today’s Trends and Tomorrow’s Evolution Christoph Limmer, Vice President Global Sales and Commercial Development, Video
Over 800 Ultra HD channels within the next 10 years predicted*
With more than 2/3 of channels distributed, Direct-to-Home will drive Ultra HD roll-out*
Growth mainly driven by North America, Western Europe and East Asia
The eco-system for UltraHD is already more established by comparison to the initial HD development life-cycle
Prices for Ultra HD TV sets have already reached affordable price points and are largely available in-store
Broadcasters have already started launching commercial Ultra HD offerings to subscribers
ENCOURAGING MARKET OUTLOOK FOR ULTRA HD
*Nothern Sky Research, 2014 3
Over 800 Ultra HD channels within the next 10 years predicted with a CAGR of almost 50%*
Growth mainly driven by North America (40%), Asia (17%) and Western Europe (14%)
HTS will support roll-out in selected regions, notably in North America and Western Europe
PREDICTED ULTRA HD CHANNEL GROWTH
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2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
*Nothern Sky Research, 2014
Number of UltraHD Channels*
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SATELLITE TO DRIVE ULTRA HD CHANNEL GROWTH
*Nothern Sky Research, 2014
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2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
DTH Others
Both, in terms of channel numbers and revenues, DTH remains the largest opportunity for Ultra HD
With almost 70% of channels distributed via DTH platforms, satellite will drive Ultra HD roll-out*
For 2015, already 12 UltraHD channels via Satellite are expected
Number of UltraHD Channels by platform*
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NORTH AMERICA DRIVES CHANNEL NUMBERS
*Nothern Sky Research, 2014
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NAM LATAM WEU EA RoW
By 2025, more than 550 Ultra HD channels being broadcasted via DTH worldwide*
Almost every second Ultra HD channel in 2025 via satellite will be broadcasted over North America
12% of channels will be transmitted over Latin America by 2025 and first channels are expected by 2016
Number of UltraHD Channels by region*
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PREMIUM VIDEO NEIGHBOURHOOD FOR LATAM
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New hotspot for LATAM at E65West A
Launch date: Q1 / 2016
Eutelsat E65West A will serve the expanding markets across Latin America and Brazil
E65 West A is a premium slot with excellent elevation angles and the most important neighborhood for Pay TV in Brazil
Satellite will support the roll-out of Ultra HD in LATAM and Brazil specifically
The right content
The right standards
The right equipment
The right demand
The right distribution
KEY FACTORS FOR SUCCESSFUL ROLL-OUT
The role of satellite to drive
Pre-requisites for Ultra HD
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COMMERCIAL OFFERS ALREADY AVAILABLE
“Netflix launches 4KTV streaming offer”
“DirecTV first multi-channel provider to deliver 4K to home”
“The Weather Channel’s plans” to fully convert to 4K by 2018”
“Sky delivers first 4K TV broadcast in the UK”
“Sky Germany launches UHD demo for IFA 2014”
“Over-the-air 4K broadcast of (Roland Garros) French Open”
“Rai screens 1st UHD Documentary (Rossini) and “La Boheme””
“BBC showcases Wimbledon and Wildlife Documentary in 4K”
“Red bull gives wings to 4K”
“Tricolor TV launches 4K channel”
The right content
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Major feature films & sports events e.g. FIFA World Cup™ 2014 already captured in 4K
150 feature films and TV shows were available as UHD master copy and almost 800 in UHD source format by 2013
UHD expected to serve a growing segment of TV homes (with > 55’ screens)
The right content
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COMMERCIAL OFFERS ALREADY AVAILABLE
STANDARDIZATION ALLOWS PLANNING THE FUTURE
The right standards - UHD Phases
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more pixels
HEVC Main 10
3840 x 2160 pixels
at 50/60 fps
10-bit color depth
DVB standardized
Super Hi-Vison
7680 x 4320 pixels
e.g. by NHK
better pixels
Higher Dynamic Range (HDR)
at 100/120 fps
more colors
better audio
UHD-1 – 4K Phase 1 UHD-1 – 4K Phase 2 UHD-2 – 8K
Now in EU by 2016-2017 in EU by 2020
Technology development of Ultra HD is ongoing
Current data rate via satellite is about 25 Mbit/s with better encoders the bitrate can go down to 20 Mbit/s in 2015-2016 with HEVC bandwidth cost become affordable for broadcasters
Ultra HD is encoded in HEVC – High Efficiency Video Coding
CONSUMER EQUIPMENT “ULTRA HD” READY
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The right equipment
Production
Home Equipment
Ultra HD cameras and encoders are available; although still at higher price levels
Over 2000 UHD cameras units were shipped by April 2014
Companies such as Ateme, dbw, Ericsson, Grass Valley, Hitachi, Panasonic IDC, SMARDTV, Sony, TOYS etc. are actively supporting the Ultra HD trials and productions
Ultra HD–HEVC chipset are available from several manufacturers
Over 12 mill UHDTV sets already shipped globally by CE manufacturers such as Grundig, JVC, LG, Panasonic, Samsung, Sharp, Sony etc. Forecasts revised upwards, x 2 in 2014
First 4KTV STBs are coming to the market from different manufacturers such as Arris, Cisco, Humax, Pace, Technicolor etc...
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
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The right equipment - at home
HEVC demo channels up to (50/60 fps)
First commercial channels (50/60 fps) HEVC (single tile)
DTH channels via satellite
2013 2014 2015 2016 UHDTV 1 (4k TV)
Demo channels Quad HD (MPEG-4)
UHDTV Game stations
UHDTV Game stations
UHDTV Camcorders
UHDTV Consumer Camcorders (up to 30 fps)
Ultra HD Blu-ray players
Ultra HD Blu-ray players and discs (with HEVC + HDR)
TV sets with DVB-S2 &
HEVC decoder
UHD TV sets with DVB-S2 & HEVC decoder (up to 60 fps)
UHD TV sets HDMI 1.4 (30 fps) UHD TV sets with HDMI 2.0 (up to 60 fps)
UHDTV HEVC Set Top Boxes
UHD HEVC (30 fps) UHD HEVC STBs (50/ 60 fps)
SCREEN PRICES IN COMPARISON MORE AFFORDABLE
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The right equipment - at home - price trends
UHD screens saw a 36-41% price decrease between April 2013 and April 2014
The price comparison shows that UHD screens exhibit a similar price entry point and price decrease as Full HD screens did when first introduced
F-HD & UHD Price Comparison (EUR)
HIGH CONSUMER ACCEPTANCE
16 * Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics 2014
The right demand
2/3rd of consumers would like to have an UHD screen once they have seen it
Every 4th consumer would be ready to pay more for receiving High or Ultra High quality (Ericsson Consumer Lab 2013)
55% of European consumers would buy U-HDTV (Strategy Analytics Consumer Metrix 2014)
8%
39% 12%
19%
22%
MEA APAC LATAM NAM EUROPE
UHD Screen Sales per Region in 2020
DISTRIBUTION VIA SATELLITE PROVIDES KEY ADVANTAGES
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COVERAGE IMAGE QUALITY TIMETABLE BANDWIDTH
AVAILABILITY
Satellite +++ +++ ++ +++
Cable + +++ ++ +++
DTT ++ +++ + +
IPTV + ++ +++ +
OTT ++ + +++ +
The right distribution - Status of Ultra HD per infrastructure
Satellite performance against terrestrial networks
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Eutelsat is driving 4KTV partnerships globally
EUTELSAT ACTIVELY SHAPES THE ULTRA HD ENVIRONMENT
Network Partners Device Partners Content Partners
The UHD Alliance is a global coalition of leading film studios, TV brands, content distributors, post-production and technology companies that aim to create a unified criterion for premium UHD, from devices to content including next generation features like as 4K resolution, High
Dynamic Range, Wide Color Gamut, High Frame Rate and Immersive Audio.
Market forces team-up for 4KTV mass market
INDUSTRY JOINS FORCES
UHD Alliance Members:
DIRECTV
Dolby
LG
Netflix
Panasonic
Samsung
Sharp Corporation, Sony
Technicolor
Walt Disney Studios
Twentieth Century Fox
Warner Bros. Entertain.
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CONCLUSIONS
* Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics , NSR Research 2014
UHDTV growth worldwide
By 2020
By 2025
200 UHD channels
100 mil UHD screens
50 mil HEVC STB’s installed
+800 UHD channels
>500 mil UHD screens
400 mil HEVC STB’s installed
UHD will become mass market in the next decade by 2025 half of all screens and STB’s sold will be UHD
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CONCLUSIONS
Ultra HD availability is already much higher than what immediately comes to mind
Ultra HD devices are already in the living environment and actively used
Chinese manufacturers offer Ultra HD TV sets for less than US$1,000
Film studios already produce massively Ultra HD content
Ultra HD is in a much better position moving forward compared to the initial HD development life-cycle
Eutelsat satellites are UHD ready and do already deliver Ultra HD direct-to-home and to other infrastructure (feeding and de-congesting)
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