4oD (or All 4) was launched on November 16th 2006 and is the main source of on demand programmes from Channel 4, E4 and More4. It was one of the first broadcasters to offer its own internet video platform.

In April 2009, the internet version (channel4.com) became available for users of Linux, Mac and Windows. It offers free content for up to 30 days after a programme’s last broadcast on Channel 4.

4oD was re-launched on August 31st 2011. This added ‘My 4oD’ allowing users to create playlists, schedule shows, maintain a record of what they have watched, and more.

As of 2012, Channel 4 confirmed that 4oD registered users have passed 6 million and it is estimated that new users were signing up at a rate of over 10,000 per day with half of the UK’s 16 to 24-year-olds being registered.

4oD also reached half a billion streams in 2012.

It is available on 12 devices, with mobiles and tablets representing 15 per cent of 4oD’s views. 4oD also expanded in 2012 onto YouView set-top boxes and the new Freesat PVR.

They also introduced a download feature for offline viewing, similar to the BBC iPlayer on some devices in 2013.

As of 2014, the service is not available for people using ad-blocking software.

They also launched Film4oD on November 1st 2010 following the success of 4oD. Films are available for 48-hour rental and are streamed online using Microsoft Silverlight. They are often available on the same day as DVD release and sometimes on the same day as cinema release, making it ahead of many other film renting sites.

In September 26th 2011, a download-to-rent option was added, allowing films to be watched while offline.

For the future they could possibly make all their TV shows available offline for rental, like they did for Film4oD.