4p's & stp's for a new product
TRANSCRIPT
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GROUP 4 INTRODUCES
OISELLE
FROM
ECALATER
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COMPANY LOGO
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Product Name : Oiselle
“ Meaning Feminine ”
Punch Line : Show Your Mettle
“Courage & fortitude ”
Product Type : French Wine
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Bottle Design
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packaging
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MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION
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PRODUCT
CATEGORY : FRENCH WINE
GRAPE VARIETY : CABERNET SAUVIGNON
WINE COLOR: RED
ALCOHOL : 10 -12.5 %
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PRICE
SL. NO QUANTITY CATEGORY PRICE
1 750 ML STANDARD 3999
2 1500 ML MAGNUM 5555
3 3000 ML DOUBLE MAGNUM 9999
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PLACE
• Business Class Clubs & Casino’s
• Elite Class Hotels
• Executive Lounge’s in Airports
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PROMOTION
Exclusive Bistro in Casino’s & Resorts.
Bill Boards, Catalogues
Direct Marketing & Exclusive Tie Ups with Premium Airlines.
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MARKET SEGMENTATION
SEGMENTING
TARGETING
POSITIONING
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SEGMENTING
GEOGRAPHIC : Metro cities
DEMOGRAPHICAge : 30 & AboveSex : FemaleOccupation : Business class,
Success oriented
PSYCHOLOGICAL : Achievement Power.
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TARGETING
Life Style Conscious
High Socio-Economic Class
Power & Achievement Seekers.
Accessible through Internet, Clubs & Casino’s
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POSITIONING
Rich French Wine for Elite Women of refinement
Premium Gift On special Occasions
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Premium gift pack
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Premium gift pack
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THANK YOU