5 4 advertising
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Floral DesignAdvertising
Plant: Bromeliad
Term: Advertising
BromeliadUrn Plant• Flowering – Usually will only flower once in their
lifecycle. Flowers last 6 – 9 mos.• Temp: 60 – 85• Bright indirect sunlight• Keep soil evenly moist• Feed monthly spring – fall• Pests: Scale• Propagate by cutting off plantlets at the base of
the parent plant.
Advertising
• Paid promotional activities. Supplying information to the public to induce people to buy a product.
Planning for advertising
• Any plan should address the following stages: – Who is the potential TARGET AUDIENCE of the
advert? – WHAT do I wish to communicate to this target
audience? – Why is this message so IMPORTANT to them? – What is the BEST MEDIUM for this message to take– What would be the most appropriate TIMING? – What RESOURCES will the advertising campaign
need? – How do we CONTROL our advertising and monitor
success?
Media
• Websites: Local
• Newspaper
• TV
• Radio
• Billboards
• Magazines
• New Media - texting
Branding• Strategy to differentiate products and companies, and to
build economic value for both the consumer and the brand owner.
A brand is a logo A brand is a company - Coca-Cola. A brand is a risk reducer - familiarity A brand is a personality, beyond function: Ipod
vs MP3 A brand is a cluster of values, - Banana Republic A brand is added value - Mercedes A brand is an identity or image - Volvo A brand is a relationship - Chipotle
Signage
• 1st impressions are everything
• 4-10 sec to convey your message
• Message can’t convey everything
• Most important:– Name of the Company– Idea of what they sell
• Not a list
– Feeling generated by the image
Marketing Project
• Select a floral or related product to market• Identify the Placement of the product
– Who will you sell it to?– How will you sell it?
• Plan a promotion for it– How will you convince people that they should buy?
• Pricing– What pricing strategy will you use?
• Make an advertisement for your product
Example
• Product 1: - – Romantic Rose bouquet– Good quality flowers – not discount – not OTT
• Placement – – Selling in a busy shopping center, – Selling to adults on their way home from work– Packaged and ready for pick-up without waiting
• Promotion – – Signage with happy couples– Catchy slogan about flowers make my day– Bright – noticeable colors
• Pricing– Moderate – above grocery store – below HE florist
Mixed Bouquet