5 basic elements of a global social media plan
TRANSCRIPT
5 Basic Elements of a Global Social Media PlanMelisa Hinojosa, eCommerce SpecialistGlobal Marketing Center, [email protected]
Launching a brand globally is much like physically moving overseas…
Before moving, you need to learn about where you are going.
5 Elements (aka to do list):1. Language: what dialect is spoken?2. Influencers: who do I know?3. Social Media Mix: how do people stay in touch? 4. Support Pillars: outside of social media, how else will I get involved? 5. Branding: what is the social dress code?
Language: what dialect is spoken?
Influencers: who do I know?
Before moving, you need to learn about where you are going.
5 Elements (aka to do list):1. Language: what dialect is spoken?2. Influencers: who do I know?3. Social Media Mix: how do people stay in touch? 4. Support Pillars: outside of social media, how else will I get involved? 5. Branding: what is the social dress code?
Social Media Mix: how do people stay in touch?
Support pillars: outside of social media, how else will you get involved?
Design Guidelines: what is the social dress code?
Before moving, you need to learn about where you are going.
5 Elements (aka to do list):1. Language: what dialect is spoken?2. Influencers: who do I know?3. Social Media Mix: how do people stay in touch? 4. Support Pillars: outside of social media, how else will I get involved? 5. Branding: what is the social dress code?
Now you’re ready to go anywhere!
Thank you!Melisa Hinojosa
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