5 best social media case studies 2014
TRANSCRIPT
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PRASANTNAIDU
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LIGHTHOUSEINSIGHTS
5 BESTS O C I A L M E D I AC A S E S T U D I E S
2014
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C O N T E N T M A R K E T I N G
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HUL #BeBeauti ful
# L I C a s e S t u d i e s
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P R O B L E M
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O B J E C T I V E
• No content strategy• Fragmented approach• Too much reliance on
paid media
• Play with the strengths of Content Marketing
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S T R AT E G Y
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R E S U LT S
• Beauty attainable for the everyday woman
• Website, FB, YouTube• Leveraging blogger
engagement, original content
• Q1 – 2.3M total visitors with 1.4M organic visitors
• 600K from social media• YouTube 50K
subscribers
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I N F L U E N C E RM A R K E T I N G
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P H I L I P S I N D I AA I R F R Y E R
# L I C a s e S t u d i e s
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P R O B L E M
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O B J E C T I V E
• Sales below norm• Expensive• 80% less oil and
tasty?
• Boost engagement• Associate product with
regular food• Awareness to
consideration
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S T R AT E G Y
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R E S U LT S
• Philips SuperChef with Sanjay Thumma for 6 mths.
• FriedYetLight.com
• Avg monthly search volume for keyword ‘Philips Airfryer’ jumped by 1292%
• 266% Jump in sales in 2014 compared to 2013
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I N F L U E N C E RM A R K E T I N G
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O P E R A I N D I A
# L I C a s e S t u d i e s
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• Opera Coast was not positioned as a product for power-users
• Conversations about the product beyond the technology media
• Target the creative class
P R O B L E M
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O B J E C T I V E
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S T R AT E G Y
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R E S U LT S
• Reach out to iOS users with #OperaCoastSurprise
• Kinetic sand
• 300K impressions• Major hit among
creative folks
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L E A D G E NM A R K E T I N G
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G A R N I E R M E N
# L I C a s e S t u d i e s
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• Thousands of mobile oriented offers
• Problems with IVR lead campaigns
• Leverage IPL teams• Increase online sales
P R O B L E M
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O B J E C T I V E
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S T R AT E G Y
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R E S U LT S
• Facebook Missed Call ad
• Flipkart integration• Thegarnierman.com
• Total Campaign Reach - 15 Million
• Increase In Online Sale (YOY) - 250%
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C O - C R E AT I O NM A R K E T I N G
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LENOVO INDIA#VIBEUPMYLIFE
# L I C a s e S t u d i e s
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• Discovery of smartphone
• Right content for millennial
• Connect with millennials to show them the world’s first layered phone
P R O B L E M
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O B J E C T I V E
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S T R AT E G Y
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R E S U LT S
• 72 hour real-time Art-A-Thon
• Website showcased the ‘built in layers’
• Live coverage on Snapchat
• #vibeupmylife 3000 mentions
• More than 1500 entries
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Thank You!
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Lighthouseinsights.in
@LHInsights