5 compelling tips to design college brochures for powerful marketing

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5 Compelling Tips to Design College Brochures for Powerful Marketing

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In order for your marketing efforts to be successful, it is important to work with a plethora of mediums. While internet marketing on its own is a useful resource to attract new customers to your college, it is most effective when used in conjunction with a strategic print marketing campaign. However, direct marketing is no easy feat.

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Page 1: 5 Compelling Tips to Design College Brochures for Powerful Marketing

5 Compelling Tips to Design College Brochures for Powerful Marketing

Page 2: 5 Compelling Tips to Design College Brochures for Powerful Marketing

Direct marketing is challenging. Choosing a powerful and effective tool to spearhead the marketing campaign is crucial and Brochures are the recommended choices for many. The tips shared in the subsequent slides will help create a compelling brochure that drives conversions.

Page 3: 5 Compelling Tips to Design College Brochures for Powerful Marketing

WHY BROCHURES FOR COLLEGES?

• Captivates students • Markets courses offered and

benefits directly • Spotlights selling points crisply and

strongly• Adds credibility and easy-to-digest• Attracts students and parents

comprehensively• Improves visibility and branding

Page 4: 5 Compelling Tips to Design College Brochures for Powerful Marketing

PLANNING A BROCHURE THAT CONVERTS

• Talk to students and parents• Understand student needs• Pile up benefits in brochure• Highlight most important needs • Persuade completely

Page 5: 5 Compelling Tips to Design College Brochures for Powerful Marketing

TIPS TO CREATE POWERFUL BROCHURE FOR MARKETING

INNOVATE WITH NEW SHAPEThere are no hard and fast rules that brochures have to be shaped in A4! Think differently and try creating it in different shapes and find the best one that suits the students’ needs fittingly.

Page 6: 5 Compelling Tips to Design College Brochures for Powerful Marketing

IMPRESS WITH DAZZLING VISUAL EFFECTS

• Create a simple and attractive layout• Choose impressive and eye-pleasing

color schemes• Focus on easy-to-read and clear fonts• Add dazzling design attributes to

enhance outlook

Page 7: 5 Compelling Tips to Design College Brochures for Powerful Marketing

FOCUS ON CLUTTER-FREE CONTENT

• Keep it precise and simple• Create compelling benefit-

oriented titles• List benefits not features• Highlight selling points in bold

Page 8: 5 Compelling Tips to Design College Brochures for Powerful Marketing

DEMAND ACTION AFTER READING

Include necessary contact and social media details in brochure to direct them to the college site. Adding a QR code is recommended as it saves time for students when searching a site.

Page 9: 5 Compelling Tips to Design College Brochures for Powerful Marketing

CONTACT EXPERT DESIGNERS FOR BETTER RETURNS

From the aforementioned tips it is apparent that creating a winning brochure requires professional approach and skills. Contact a brochure designing specialist for valuable advice and recommendations to enhance outcomes.

Page 10: 5 Compelling Tips to Design College Brochures for Powerful Marketing

Are you looking for a professional brochure design company to improve your college marketing needs in Pittsburgh?

Visit the site : www.direct-axis.net/college-brochures-catalogs-and-marketing/