5 day challenge day 1

THE 5 DAY CHALLENGEPROVEN STRATERGIES FOR

CREATING THE FOUNDATION TO A SUCCESSFUL ONLINE BUSINESS

DAY 1: How To Target The Right Client

Caroline Balinska from Online Marketing Princess

www.carolinebalinska.com

What Is This Challenge?

• Time and time again I get told that I am successful online because I am “computer savvy” and “smart”…. And that the “average” business owner doesn’t have this opportunity.

• I have spent years learning what works and what doesn’t and I want to share what I have learnt with people who want to succeed.

• I want to show people that a great website can be had by anyone.

• I normally set up websites for businesses, but there are people like you that want to be able to handle every aspect of their website. So let me show you how to do it properly and do it the right way the first time.

• I challenge you to setting up a website that really works and makes you money! My strategies are proven to work for any type of business.


Why Follow This Challenge?

• After 15 years in business and 8 years in online business, there are things I have learnt that work in all businesses.

• I currently have a business that turns over $180,000 a year that I spend less that 2 hours per week on. I don’t even need to be in the same country as this business. By following my systems, I will show you how you can achieve this.

• Getting a website with a few pages is the easy bit. Turning it into a business you can make money from is the bit most people don’t understand.

• Get someone to build you a $500 website and don’t expect to make any real money.

• I will teach you strategies that a $500 web developer doesn’t know. www.carolinebalinska.com

Need More Reasons To Follow This Challenge?• Do you want people to like your business and want

what you are selling/offering? I am a lead generation and reputation management expert. This is what I do!

• Do you want a website that doesn’t need you hovering over it 24 hours a day? I create websites that can look after your clients and leads while you sleep, whether with emails, information or purchases.


What Will You Achieve At The

End Of The 5 Days• More Clients

• More Money

• I want to show you that by setting up a few systems in the beginning you can save a lot of time in the future.

• You will create a great foundation for a successful website.

• These strategies can be implemented across any website you do in the future.


What You Will Learn Today

• Recognise who your primary customer is

• Recognise who your secondary customer is

• What your target audience is interested in

• How to use this information to get the attention of your target audience


Why Is This Important?• This is the number 1 thing you need to think about

as it drives everything from your logo to your shop to your website to your advertising.

• Many people ignore this first step as they think it is not very important. People think “BUILD IT AND THEY WILL COME” Who? Who is it that you want visiting your website?

• Without knowing who your ideal customer is you don’t know how to target them!


Ok, So Let’s Work It Out

Who Your Ideal Customer Is By Working Out:

Your Ideal Customer Avatar

• Watch the rest of this video though and then try working out your customer.

• Let me explain it all to you first……


What Is An Avatar?

It is the representation of the customers character.


What Are The Questions We Need To Ask?


Ideal Customer Avatar Exercise

Your Primary CustomerIdeal Customer's Name: __________________________________________ Ideal Customer's Age: __________________________________________ Ideal Customer's Career: __________________________________________ Ideal Customer's Income: __________________________________________ Ideal Customer's Dreams: __________________________________________ 3 Current Concerns: __________________________________________ 3 Current Interests: ___________________________________________

Which 1 personality type best describes this customer? (1 line- First word is general, other words are examples of this personality) Excitement: carefree, spirited, youthfulSincerity: genuine, kind, family-oriented, thoughtfulRuggedness: rough, tough, outdoors, athleticCompetence: successful, accomplished, influential, a leaderSophistication: elegant, prestigious, pretentious

They love to spend their time: ________________________________________________________ They spend most of their time with: ________________________________________________________ Now, write out the above information into one paragraph: ____________________________________________________________

_____________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________

Ideal Customer Avatar Exercise

Your Secondary Customer

Ideal Customer's Name: __________________________________________ Ideal Customer's Age: __________________________________________ Ideal Customer's Career: __________________________________________ Ideal Customer's Income: __________________________________________ Ideal Customer's Dreams: __________________________________________ 3 Current Concerns: __________________________________________ 3 Current Interests: ___________________________________________Which 1 personality type best describes this customer? (1 line- First word is general, other words are examples of this personality) Excitement: carefree, spirited, youthfulSincerity: genuine, kind, family-oriented, thoughtfulRuggedness: rough, tough, outdoors, athleticCompetence: successful, accomplished, influential, a leaderSophistication: elegant, prestigious, pretentiousThey love to spend their time: ________________________________________________________ They spend most of their time with: ________________________________________________________ Now, write out the above information into one paragraph: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Here Are 2 Examples…


EXAMPLE 1:Forever Flawless

Who Are They?

This is a mobile bridal hair and makeup business that offers a personalised service in your home.


Ideal Customer Example 1: Forever

Flawless

Ideal Customer's Name: Jane Ideal Customer's Age: 29

Ideal Customer's Career: Receptionist Ideal Customer's Income: $60,000 Ideal Customer's Dreams: A beautiful wedding, Children and house and a yearly holiday

3 Current Concerns: Money, weight, looks

3 Current Interests: Shopping, magazines, fashion,

Which 1 personality type best describes this customer? Sincerity: genuine, kind, family-oriented, thoughtful

Where they love to spend their time: Shopping, restaurants, cafes They spend most of their time with: With friends and fiancé Now, write out the above information into one paragraph: Jane is a 29year old receptionist who wants a wedding she will always remember and that she can be proud of. Jane likes to shop, follow the latest trends and go out for dinner with friends while trying to stay in shape for the lead up to her wedding. She is also worried about getting pimples in the lead up to her wedding. When she is not working she spends most of her time with her friends and fiancé.


EXAMPLE 2:Alter Ego

Who Are They?

This is a events company that organise unusual events for male & females. The first event is a 2 week trip to the world crossfit games in LA. Allowing people to also exercise is the gyms that you need memberships for. www.carolinebalinska.com

Ideal Customer Example 2: Alter Ego

Ideal Customer's Name: Sarah Ideal Customer's Age: 35

Ideal Customer's Career: HR executive Ideal Customer's Income: $90,000 Ideal Customer's Dreams: Staying fit, nice holidays, buying a house

3 Current Concerns: Fitness, weight, work

3 Current Interests: Keeping fit, drinks with friends, weekend activities.

Which 1 personality type best describes this customer? Ruggedness: rough, tough, outdoors, athletic Where they love to spend their time: Gym, outdoors, weekend markets They spend most of their time with: With friends Now, write out the above information into one paragraph: Sarah is a 35 year old executive who earns a comfortable living, She looks forward to going to the gym most days of the week and having drinks with friends on weekends. She also likes to make sure she has at least 1 active day each weekend, either bike riding or going to a weekend market. Sarah does her best not too worry about her work problems and by keeping fit she try's to keep her weight in check. www.carolinebalinska.com

What To Make Of This Information

• Get a sense of who your customer is.

• What they are likely to like, what could catch their eye in what you write and say.

• Use images & words they can relate to.

• Don’t waste money on the wrong message.


How You Can Use This Information…


Use This For An Ad Key points taken from avatar exercise:

Forever Flawless:

wedding, money issues, pimples, looks, fashion, sincere

Ad Text:Look flawless on your most important day.Wow your groom as you walk down the aisle…And that pimple…. Don’t worry, we have got your covered.


Use This For An AdKey points taken from avatar exercise: Alter Ego Event:

work issues, keeping fit, weight, outdoor activities, drinks with friends, rugged.

Ad Text:Sick of the daily grind? Want some excitement? Want to get fit with the big guns and squeeze in some cheeky drinks with new friends?


Turn This Website Content

Alter Ego Event:

work issues, keeping fit, weight, outdoor activities, drinks with friends

Blogs to write:• How to keep fit• Outdoor activities in winter• What makes a good place for Friday night drinks

when your over 30?


Choosing A Website Style

The difference between the Forever Flawless website and Alter Ego Event website would be that the Forever Flawless one can be “girly”, “sweet” and on trend.

The Alter Ego site can be more savvy and more “this is me”. The client is “tougher” and certain of who she is.


Your Go To GuideNow that you know your client you can cater to them. How many people do you know in business that do this? I guarantee all the big companies pay a lot of money to get this right. You are already a leap of your competition just by completing day one of this challenge. • Use this exercise as your go to guide for

everything you do, both online and offline.

• This will help with colours to use, style, website design, business cards, advertising and much more.


What’s Next?• Day 1 down. Only 4 more days to creating a strong

foundation to your success.

• This program is part of my group coaching program - pre session work.

• My group coaching covers everything you need to a successful online business that is more than just a website.

• Create the online brand you know you deserve!


[email protected]

Check out my

website or feel

free to email

me if you have

any questions


5 day challenge day 1

Business