"5 delta truths" annual report

FIVE DELTA TRUTHS

2012 ANNUAL REPORT

5 TRUTHS OF DELTA ANNUAL REPORT

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Delta Air Lines is a world-class, award-winning expert in flight, headquartered next to the busiest air travel

hub in the world - Atlanta’s Hartsfield Jackson International Airport. Delta and Delta Connection carri-

ers provide service to 61 countries, on six continents and schedule over 13,000 daily flights that will get you

most anywhere in the world. We operate a mainline fleet 700 aircraft strong and employ 80,000 employees

world-wide. Along with impressive operations and flying records, Delta offers customers first-class services,

including BusinessElite, the SkyMiles frequent flier program and premiere Sky Clubs that make travel more

comfortable in airports at home and abroad.


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Predictability. Some would shy away from it, but, in this ever-evolving world, it can be difficult to keep up with the momentum and not get lost. With this in sight, Delta believes that it is important for to people know exactly where we stand, and give them the con-fidence that we will deliver on the expectations that have been set before us. We have a responsibility to uphold certain facts that our partners, customers and family members can rely on, no matter what. We call them the Five Delta Truths.

DELTA TRUTHS

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DESTINATIONUNBOUND


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strong global partnerships

Trusting relationships are built through time and a show of integrity, honor and performance. Delta is recognized both domestically and internationally as an industry powerhouse and founding member of the SkyTeam Global Alli-ance. This successful trans-Atlantic joint venture with Air France-KLM and Alitalia has granted us a network consisting of 13,000 flights daily to over 330 destinations, in 61 countries. Operating hubs in Amsterdam, Atlanta, Cincin-nati, Detroit, Memphis, Minneapolis, New York, Paris, Salt Lake City and Tokyo, there is no corner of the earth left unturned. With each year, we tran-scend more borders.

truth 1


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security in the marketplace

To trust is to feel secure and know that you are in a safe, comfortable place.

Besides having impressive flying records and employees that undergo inten-

sive training throughout their careers, Delta continually takes measures to

ensure success beyond the flight. We hold a strong place in the market, with

revenues advancing 9% over last year’s numbers, despite the relentless reces-

sion. We have faith in our ability to continue on this path and our numbers

show strength going forward, with a projected 11% growth for 2013. We see a

clearing in the clouds, after all.

truth 2


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THE FORECAST LOOKS

FAVORABLE


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WE HAVE AN APP

FOR THAT


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embracing technology is our obligation

To move forward, we have to look back and trust that we’ve made smart

decisions. This year, the Delta app won a Gold ADDY award and we were

named the “Top Tech-Friendly US Airline” by PC World Magazine. We also

received two Stevie Awards for our social media campaigns. We know that to

continue being current, we need to listen to the public and engage them on

their own terms. That’s why we have active Facebook and Twitter communi-

ties where customers can interact with real people and find solutions in the

palm of their hands. As the world gets smarter, Delta stays on it’s heels.

truth 3


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CUSTOMER SATISFACTIONGUARANTEED


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highly-esteemed on paper and in practice

Trusting is having a strong feeling of loyalty. This past year, Delta received 12

Executive Travel Magazine Leading Edge awards and was named the “Do-

mestic Airline of the Year” by readers of Travel Weekly. In 2012, we began

upgrading all of our jets to include Economy Comfort seats and we are invest-

ing $3 billion through 2013 in airport facilities, global products, services and

technology to enhance the customer experience. In 2011, Delta ended the year

with the honor of being ranked #1 in Fortune Magazine’s list of the world’s

most admired airlines. Why, you ask? Because people really like us.

truth 4


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innovative cost-cutting measures

Trust is weighing the possibilities of gain and loss and deciding in one’s favor. Delta is taking an unprecedented leap - in the summer of 2012, we acquired an oil refinery outside the city of Philadelphia. This monumental move will help reduce fuel costs by an estimated $300 million annually as the refinery will supply 80% of our total fuel needs, almost completely cutting out the middle man. No airline has ever done this before. Fact is, most companies wouldn’t have the foresight to take on such foreign territory. Delta’s actions speak loud and clear about our commitment to the future.

truth 5


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THINKING OUTSIDE

THE FUEL TANK

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Now that we have exposed our truths, you know exact-ly where we stand as we enter 2013. These truths were backed up with more than just a promise, but with clearly stated facts that show our strength in the industry through exceptional performance, statistics, awards and progress. Delta is dedicated to making sure that these values remain intact - and this is something you can count on.


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financial highlights

INCOME

2010 593 mil l ion 2011 854 mil l ion

ASSETS

2010 41.1 bi l l ion 2011 43.4 bi l l ion

REVENUE

2010 31.7 bi l l ion 2011 35.1 bi l l ion

Operating Revenue

Year Ended December 31, Increase %Increase

(Decrease) (Decrease)

(in millions) 2010 2009

Passenger:

Mainline $ 21,408 $ 18,522 $ 2,886 16%

Regional carriers 5,850 5,285 565 11%

Total passengers revenue 27,258 23,807 3,451 14%

Cargo 850 788 62 8%

Other 3,647 3,468 179 5%

Total operating revenue $ 31,755 $ 28,063 $ 3,692 13%


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A Message from the CEO -

the past year has been an exciting time

for delta. we have made some incredible

advancements and achievements in the

eye of economic woes, increased fuel costs

and growing competition. this success can

be attributed to our strong and uniform

foundation - the values delta was built on.


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Our forward momentum has not all been

monetary or prize-worthy. You have to

consider the achievements we’ve made

outside the limelight, things that could eas-

ily go ignored. For one, Delta has refused

to cheapen our product. On the contrary,

we have made additional efforts to in-

crease the level of quality; updating fleets,

in-flight programs, customer service and

environmental standards. We have not

made huge employee cut-backs or turned

opportunity away. We have not faltered

in our promise to be a leader in flight and

we certainly have not forgotten the 5 Delta

Truths that make us accountable: success-

ful partnerships, economic growth, cus-

tomer satisfaction, embracing technology

and taking measures to be more efficient in

everything we do. With these checks and

balances, we build trusting relationships

with colleagues, businesses and people like

you - our shareholders.

As an important function of any relation-

ship built on trust, everyone is given a

voice. Please join us on June 14, 2013 for

the annual Delta Shareholders meeting in

Atlanta, GA. At this time, we can take a

look at the past to discover more truths for

our promising future together.

Richard AndersonChief Executive OfficerDelta Air Lines, Inc.

"5 delta truths" annual report

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