5 easy steps to market & promote your book
DESCRIPTION
TRANSCRIPT
Suzanne Letourneau
Author of Award Winning Book — Soar with VulnerabilityInternational SpeakerEntrepreneur
Business Development & Marketing ExpertSocial Media DivaBlogger
@sgletourneau #sellmybook @audreyvp
1Create a web
Presenc
e
2Build
your list
Platform
3Target your
Messag
e
4Nurture your Tribe
5Go to Events
5 EASY STEPS TO MARKET & PROMOTE YOUR BOOKSuzanne Letourneau
1. BUILD A WEB PRESENCE Author’s website
Your website is …. You build an audience that you own Contest / Giveaways Hosting / website developers Branding
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
BRANDING
Identify what you want to brand. You? Your product?
Define your brand Brand recognition Establish an online presence
Suzanne Letourneau
Branding......
......AfterSuzanne Letourneau
Author’s Blog / Vlog
The purpose of a blog/vlog Create Interaction Blogs gives you feedback Blogs attracts new audiences - SEO Blogs increase connections. Follow other authors blog
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
Social Media Platforms
Vine
Suzanne Letourneau
Social Media ExplainedI’m eating a #donutI like donutsMy skills include eating donutsHere is a donut recipeHere is a vintage photo of my donut Here I am eating a donutThis is where I eat donutsI want to hangout with others who eat donutsI like videoing people eating donuts in 6 sec
Suzanne Letourneau
Sell Product -• Facebook, Website, Pinterest Create Awareness -• Google Places, Facebook, Twitter, YouTube Allow people to review your services -• Bloglovin, Facebook, Twitter, YouTube, LinkedIn Create a community -• Wattpad, Facebook, Twitter, Google+ Help people find you -• Google Places, Yelp, Foursquare, Twitter, LinkedIn
SOCIAL MEDIA GOALSWhy Should You Have an Online
Presence?
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
Social Media Facebook – personal page Facebook – business page LinkedIn – personal page LinkedIn – business page Twitter Pinterest Instagram
Suzanne Letourneau
@Audreyvp
@sgletourneau
Suzanne Letourneau
Suzanne Letourneau
Suzanne Letourneau
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
Suzanne Letourneau
Use a dashboard like Hootsuite to save time and keep everything in one place Suzanne Letourneau
Make it easy for people to share
Place icons on website
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
More Social Media
Vine – video sharing app Goodreads
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
2. Build your List Email Marketing Opt-in for author’s mailing list
IContact Constant Contact Benchmark
Mailchimp
Aweber
Suzanne Letourneau
Build Your List – Put your book on Amazon.com Suzanne Letourneau
Build Your ListMARKET EVERY DAY
DO NOT FORGET: You are an Author & a Publisher Amazon.com Author’s page Videos — Book trailer
Suzanne Letourneau
3. Target Your Message
Google adwords Facebook Ads Goodreads Ads Volunteer to write a guest post Seek out other bloggers to help you Join another author’s blog tour Reach out to prominent Blogs and publications that cover
books and topics discussed in your book
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
4. Nurture Your Tribe Wattpad – Global Social Platform for Authors Press Release Local media Contact bookstore / libraries Forums Bloglovin - Create a webinar/tele seminar Create a media kit Tie your book into a charity Partner up / JV
Suzanne Letourneau
5. Go to Events
Tradeshows Networking events Expos, Fairs, etc… Chamber of Commerce Get speaking engagement Partner up/JV
Suzanne Letourneau
@sgletourneau #sellmybook @audreyvp
Package #1 6 Week WE COACH YOU Program Assist in creating a brand Identify three (3) top social media channels to focus on Identify goals of each of these channels Set up a social media strategy per week Review each week what is working or not Teach ‘tricks of the trade’ to simplify ones social media
efforts Receive a summary package at the end of the six weeks
Suzanne Letourneau
Package #1 Additional Benefits
What is your message? Creating your unique message What is your target market? Assist in creating your website Creating your Blog & First blog post Creating your first Email Marketing Campaign How to - Book Trailer ‘Step by Step’ Create Your YouTube Channel Flight plan to follow after the end of the six weeks
Suzanne Letourneau
Total Value $11,000.
Suzanne Letourneau
Today ONLY$997.
Suzanne Letourneau
Package #26 Week WE DO IT FOR YOU Program Create Your Brand Identify appropriate social media channels Engage & increase followers on each of these channels Increase circle of network & create conversation to other
‘colleagues’ & fans Each week setup & implement the social media strategies Discuss and review the strategy each week Last two weeks, coach on simple strategies on moving
forward Receive a summary package at the end of the six weeks.
Suzanne Letourneau
Package #26 Weeks Complete Program Creation of unique message & Finding your Niche Market Assist with Website Create your blog Create your Book Trailer Set up strong presence on Amazon.com Press Release & Media Kit template Letter to Libraries & Bookstore so they will react to your
Message Wrapping up with solid foundation
Suzanne Letourneau
What else are we going to add…
Suzanne Letourneau
BonusSuzanne Letourneau
Free Mini-Video Course with Rhonda Ryder
In this complimentary video course, you’ll discover:• How to get over your fear of getting in front of the camera• How to bring out the real you on video• EZ filming, editing and lighting tips even the most technically
challenged can do
Value of $197.
BonusSuzanne Letourneau
Amy Nowakoski from Ginger Snap Works
Ebook – Images in Social Media
BonusSuzanne Letourneau
Kelly Epperson from Birth that Book
3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment
BonusSuzanne Letourneau
Book review by Audrey van Petegem
On a popular online magazine and/or blog site*TBD depending on the book
Total Value$20,000
Suzanne Letourneau
Today only $1,997.
Suzanne Letourneau
Today’s Special Offer
A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need.
Customized program that will accelerate your on line presence.
Focus on what you are great at and we will focus on the rest.
Make your Appointment here
Suzanne Letourneau