5 facebook ad options for 2013
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5 Facebook Ad Optionsfor 2013
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http://soundcloud.com/juliegallaher
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Social Media is FreeBut it’s not Easy
http://facebook.com/getonthemap
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Is your advertising …Directionalvs.Creative
http://facebook.com/getonthemap
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Google is DirectionalUsers are looking for something specific
They want to be directed to where they can find ithttp://facebook.com/getonthemap
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Facebook is Creative
You must Create the interest
BrandingLimited Time Offers
http://facebook.com/getonthemap
+ With New Graph SearchFacebook’s Going Directional
4 CriteriaDo I like youDo my friends like youDo other people like youDo you use targeted keywords
http://facebook.com/getonthemap
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Goals & BudgetBefore you askHow much should I spend?AskWhat do I want to accomplish?
http://facebook.com/getonthemap
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2. Sponsored Stories
When someone likes, checks-in or comments, make sure ALL their friends find out
This is an add-on to other forms of advertising No Additional Budget Required
http://facebook.com/getonthemap
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3. Promoted Posts Need 100 Followers (previously 400) Rumor says soon geographic targeting will soon be
available Super Easy My recommendation once a week at least You can promote text, link, photo, video, offer
http://facebook.com/getonthemap
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3. Promoted Posts
Example – non-promoted posts reach 50-150 people Promoted for just $5.00 targeting reached 566 – 1530 Choose Fans or Fans + Friends of Fans Old or New Posts (previously just first 3 days)
http://facebook.com/getonthemap
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4. Custom Audiences
http://facebook.com/getonthemap
https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579
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4. Custom Audiences
http://facebook.com/getonthemap
https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579
Must use Google Chrome Browser
Power Editor Chrome Extension
Upload your email list
Facebook data matches your list to see who has used the emails to join Facebook
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5. Conversion Tracking
http://facebook.com/getonthemap
Track the Effectiveness of Your FB Advertising
Facebook optimizes to the action you request
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5. Conversion Tracking
http://facebook.com/getonthemap
You must have access to the back end of your website
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Photos & Copy Check with Facebook to see ads they think you will like http://facebook.com/ads/adboard
What posts have your fans liked
http://facebook.com/getonthemap
+Photos & Copy
On post ad – first 75 – 90 characters will be seen, make ‘em count
Always include a call to action Like this if you want Salted Caramel to be our next special
http://facebook.com/getonthemap
+ If I was your best customer
What do you know about me Baby Boomer Music – Jazz, Dean Martin, Frank Sinatra Sports – San Francisco Giants School – St Francis High School, UC Davis Dachsunds Wine Cheerful, Happy Messaging
Which of these interests do I share with your other top prospectshttp://facebook.com/getonthemap
+Landing Page
With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page
#1 Reason ads are rejected – ad and landing page don’t match
http://facebook.com/getonthemap
+ My Best Ads
$.38 per click
Spent $13.00
Raised nearly $1,000 for MDA
http://facebook.com/getonthemap
+ My Best Ads
http://facebook.com/getonthemap
Spent $50.0017,999 Impressions240 Actions108 Post Likes5 SharesTargeted to Small BizOwners in Sacramento Area
+ My Plans
More Webinars Speaking engagements Teaching Launching Soon – Private Coaching Club http://getonthemap.us/hello
+What did you like most about this webinar?
GetOnTheMapFanReviews.comhttp://getonthemapfanreviews.com