5 february 2019 worldwide digital enabler for brands

5 FEBRUARY 2019 WORLDWIDE DIGITAL ENABLER FOR BRANDS

Giglio Group S.p.A. �2

Giglio Group is marketplaces' marketplace:the unique point of reference for luxury fashion brands

who are looking for an all-round, integrated, turn-key serviceas well as a privileged and unlimited access to the e-commerce world on a global scale


THE ONLY PLAYER WORLDWIDE TO IMPLEMENT A GLOBAL PLATFORM FOR FASHIONConsolidated leadership as firs Italian e-commerce company, thanks to the integrationwith main global platforms and the access to China's digital market

Evolution of the media area aimed at maintaining only those activities instrumental to the promotion of e-commerce sales, especially in China, where Giglio Group is the only operator in the whole world authorised to broadcast on China's main TV network

E-COMMERCE, T-COMMERCE & MARKETPLACE

ENTERING CHINESE DIGITAL MARKET

OPTIMIZATION PROCESS FOR MEDIA SECTOR

46 Fashion Brands

78 Global Platforms

3m B2B Users

24h Customer Support

3 Logistical Hubs

Cooperation Agreement


FULL DIGITAL INTEGRATION TO LEAD THE MARKETThe only Digital Company allowing brans to access at the same time to all marketplaces worldwide(Amazon, Yoox, Zalando, JD.com, etc.) through a unique proprietary interface developed by Giglio Group

01

Complete outsourced management of brand’se-commerce(e-commerce monobrandand marketplace)

02Reference digital partnerfor luxury fashion brands

Integration betweene-commerce and media through the innovativeT-Commerce («See it Buy it»)

03

Widespread presence on the huge Chinese e-commerce market through main online distribution channels

04

FASHION BRAND

DIGITAL CONSUMER


VERTICAL PARTNER FOR DIGITAL PROMOTION TO LEAD THE BRAND MARKET ON A GLOBAL SCALEOnline sales enabler for the brand on its monobrand e-commerce website and on all global marketplaceswith a complete service offer: distribution, management, logistics and products' marketing.

MONOBRAND E-COMMERCE

LUXURYFASHIONBRAND

Orders received from monobrand e-commerce marketplaces/websites go directly to Giglio Group's logistic hub

ACQUISITION OF NEW CLIENT E-COMMERCE

MANAGEMENTORDER RECEPTION

Giglio Group centralizes the stock in one platform,allowing companies to be present in all marketplaces worldwide avoiding inefficiencies due to stock fragmentation

LOGISTICS MANAGEMENT Delivery of the product

to the final consumer and simultaneous invoicing on behalf of Giglio Group

DELIVERY AND INVOICING

MARKETPLACE

All of this is possible because Giglio Group is the only operator worldwide with a digital integration in all marketplace of the world, including China


EXTRAORDINARY POTENTIAL OF LUXURY GOODS MARKETThe strategic focus on luxury brands and e-commerce platforms ensures Giglio Group to position itselfas the ideal partner for all those operators who wish to benefit from significant growth trends expected for the market

"In 2023, the importance of physical shops will continue decreasing up to 75% because of the incessant development of online shops,which will reach 25%"

2009 2017 20232012 2015

153

212

251

262

Personal Luxury Global Market

% Online Luxury2%

3%

7%

9%

25%

Personal Luxury Global Market (bln of €)75%

Bain & Company


DIRECT ACCESS TO THE BIGGEST GLOBAL DIGITAL MARKET: CHINAGiglio Group plays a key role to allow preferential access to the biggest digital showcase in the world,acting as unique growth and visibility accelerator for all fashion luxury brands

"Starting from 2018, China's online luxury market will exceed USA and Europe aggregate share"

Statista

2017 2019 2021

€ 285

€ 228

€ 159

€ 237

€ 203

€ 167

Online Luxury Market (bln of €)


DISTINCTIVE AND NON-REPLICABLE COMPETITIVE ADVANTAGEThe underlying elements of the non-replicable positioning of Giglio Group representa relevant and insurmountable barrier in the medium term for potential competitors

"The only company in the world licensedto broadcast on China's state TV"

"Non-replicable experience and capabilityto accelerate clients' business through the integration of IT systems with Chinese e-commerce platforms"

A. Giglio

POSITIONING• Luxury positioning• High transaction value per brand • Double-digit growth

BUSINESS MODEL• Integrated services | Vertical offer• Connection between brand and

marketplace• Luxury approach

TECHNOLOGY• Innovative• Proprietary• Flexible• Plug-and-play compatibility

PENETRATION IN CHINA• Widespread presence• Creation of brand-awareness• Only licensed operator

KNOW-HOW• Industry know-how• Product know-how• Trust relationship• Marketplace project

PEOPLE• High expertise • Specific skills • Tailor-made offer• Internal engineering team


MARKET-MAKER IN THE INTERNATIONAL E-COMMERCE SCENEGiglio Group is the only operator in the international e-commerce scene offering fashion luxury brandsthe chance to operate on all 5 major online distribution channels for fashion

OWN MARKET MONOBRAND E-STOREE.g.: maxmara.com

SOCIALSale through WeChat, Facebook, etc.

T-COMMERCESee it Buy it

MARKETPLACEAmazon, Zalando, etc.


GAINING MOMENTUMThe combined effect of the expected growth of brands portfolio and of partnerships with global markets puts Giglio Group in the ideal position to exploit its successful path

2018 NEXT 5 YEARS

>45 Brands in the portfolio

>5 % Market Reach

Marketplace

4% Influence in China






>50 % Market Reach

Marketplace


5 february 2019 worldwide digital enabler for brands

Documents