5 google results that could ruin your reputation | @brandyourself
TRANSCRIPT
5 Google results that could ruin your Reputation
@BRANDYOURSELF
most common negative google search results 5
Based on a Survey of BrandYourself Users
Negative press mentions41%
info about an arrest19%
negative online reviews18%
libelous blog post10%
REVenge porn/negative images10%
So, what are your options?
delete what you can1
try to get it taken down2
FIND OUT WHO OWNS THE CONTENT
DOMAIN OWNER (WHO.IS)
HOSTING PROVIDER (WHO.IS)
SEND A POLITE, WELL-‐THOUGHT OUT EMAIL
KEEP IN MIND:
THEY DON’T HAVE TO TAKE IT DOWN
THE RESULT CAN STILL LIVE ONLINE
YOUR BEST BET FOR GETTING IT TAKEN DOWN
FILE A COMPLAINT WITH GOOGLE3
file a dmca takedown4
YOU MUST BE THE COPYRIGHT OWNER -‐ AND BE ABLE TO PROVE IT
DOCUMENT THE ISSUE
THERE ARE PLENTY OF TEMPLATES/FILING SERVICES
FIND OUT WHO HOSTS THE SITE
FILE THE COMPLAINT
here’s what you need to do
So what can you do about negative online
reviews showing up for your name?
why is this person writing the review
about me?
“
respond accordingly 5
It’s all in the approach…
If you know who the person is, respond offline
If it is the right site, respond online
If it’s not the right site, do not respond
Should I respond Online?
• Ripoff Report • Pissed Consumer • Negative Forums
• Yelp • Google Review • Yahoo Local • Industry Sites
YES, but the right way At Your Own Risk
the best way to handle negative search results
is to build a positive, relevant online presence
“
BUILDING A POSITIVE ONLINE PRESENCE IS A 3-‐STEP PROCESS
CREATE OPTIMIZE UPDATE
STEP ONE
BUILD HIGH-‐QUALITY WEBSITES & PROFESSIONAL PROFILES
YOUR WEBSITE SHOULD BE A CENTRAL HUB FOR INFO ABOUT YOU:
Bio & ‘About Me’ section
Relevant experience & accomplishments
Contact info & best way to reach you
Press, Awards, Accolades, etc.
Interests, hobbies, organizations, etc.
GET ON THE RIGHT SOCIAL NETWORKS FOR YOUR INDUSTRY
STEP TWO
OPTIMIZE YOUR SITES & PROFILES TO RANK WELL IN SEARCH ENGINES FOR YOUR NAME
Search Engine Optimization is the process of creating or
improving content to make sure it shows up as high as possible for a
specific keyword: YOUR NAME
“
SEO BASICS: FACTORS TO UNDERSTAND
ON-‐PAGE FACTORS
Architecture/ Structure Keyword/Content Relevancy: Keep it active
OFF-‐PAGE FACTORS
Links Social Sharing
STEP THREE
CREATE, MAINTAIN & PROMOTE CONTENT OVER TIME
negative results take more time than dealing with your average situation
“
HOW BRANDYOURSELF CAN HELP
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