Stimulate your senses

Brief History

5 Gum is a relatively new brand of gum

released by the Wrigley Company – it was

first put on the shelves in March 2007.

Example of a 5 Gum advert

The dark colours

and shadows

show that it is

mysterious and

somewhat

prestigious.

Aimed at young

people

Unusual/better

Tis advert is

serious and cool.

It is supposed to

be desirable.