5. henric andersson, new product development
TRANSCRIPT
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New product development
Henric Andersson, Head of Technology Office
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Strong starting point with
leading product positions
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Innovation that consistently
outperforms competition
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Pro & Dealer
Product & Service Innovation
Consumer & Retail
Small ”i” & Product excitement
Innovation
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Professional all day performance
Up to 10 hours run time
Next step in pro battery segment
Innovative design
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Husqvarna Fleet Services
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System improving efficiency & fleet utilization while
reducing downtime
Unique system connecting operator
and machine data
Creating additional user value
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Smart Feature – SmartSwitchTM
Innovating in a mature
segment
Addressing consumer
needs
Extension opportunities
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Simplify service and increase parts sales
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Proprietary blade design
Addressing consumer needs
Innovating in a mature segment
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Innovating in a mature segment
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Trimming capability
Vital for the Flymo brand
Innovative solution for
superb grass collection
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Leading the development
of a new segment
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Pioneered
From mowing to an automated
service
Staying ahead
3rd generation perfecting
the concept
Preparing for the future
Extensive technology
development
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Small Robotic
Robotic Next
Gen
36V Battery
handheld
(7 products)
Articulated Pro Rider
Crossmower 30”
Fast
Tractor
Technical
Extreme
Pumps w/
protection
Leading performance
pro top handle saw
Leading performance
50/60cc pro saws
Leading
performance
pro trimmers
AWD Walk
Hose boxes
Strong record of innovation
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2011 2013
Examples of product innovation during 2011-2013 and 2014 outlook
2014
RapidReplaceTM
BackPack Battery
BLi520/940X
Hedgetrimmer
536LiHD60/70X
Flymo UltraGlide
Forest Helmet
Technical
Pressure Tank Units
Garden Hoses
Power Grip
SmartSwitchTM
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Differentiated approach
between brands and channels
Strategic, systematic
Primary Development
Consumer Insight
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Enablers for innovation leadership
Industrial Design is key
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Trends influencing product strategy
• Demographics and consumer trends
– Aging population
– Changing buying behaviors
– Garden size is becoming smaller
• Channels and product segments
– Commercial Lawn & Garden
growing
– Increasing retail competition
• Growing emerging markets
• New technologies, e.g. electronics,
battery, robotic, connectivity etc.
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Foundation for future growth Battery still relatively small but strategically important & growing
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Battery system
Key to offer a ”battery system”
Growth drivers
Ease of use, low noise and
environmental impact key
growth drivers
Market leader
Clear market leader in robotic
mowers, the fastest growing
segment
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Emerging market focus Range tailored for emerging markets
Adapt compli-
mentary range of
wheeled products
Adapt handheld
range & design to
unique applications
Local production
of proven hand-held
pro platforms
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Cutting equipment Chain range for inhouse production
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Soon manufacturing
pilot of the first
chain type
State-of-the-Art
manufacturing
technology with
environmental focus
Significant R&D
with extensive
simulations, lab &
field testing
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Cutting equipment Optimize chain and bar as a system
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Extensive
simulation & testing
System approach to
optimize perfor-
mance and end-
user experience
Upgrading bars in
parallel
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Summary
Continued high
rate of innovative
product
development
Short-term
shifted focus to
quality, cost and
complexity
reduction
Strong
foundation with
product
leadership
positions
Key to leverage
and build unique
positions NOW