5 hour energy proposal - adv. 892
DESCRIPTION
5-Hour Energy Social Media Marketing Proposal for MSU New Media Drivers License. Final presentation.TRANSCRIPT
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+5-Hour Energy Social Media
Marketing Proposal
Presented by: Lauren Campbell
QuickSimple
Effective
Made forhard working
people
No 2:30 feeling later
Zero sugarOnly 4 calories
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+Current Social Media Platforms
16,002 FriendsAverage 2-3 posts a dayComments are mostly positive
1,062 FollowersAverage 6-10 tweetsComments are mostly positive
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+Current Social Media Platforms
Averages 1 post a weekLittle to zero comments left on postsActive since June 2008
980 FriendsLast Myspace blog entry – July 30, 2010Last friends comment – 2 months ago
23,153 channel views129.596 uploaded views105 subscribers
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+Social Media Statistics
16,002
1,062105
980
Followers
FacebookTwitterYouTubeMyspace
* YouTube posts only 105 subscribers but has 23,153 channel views to date.
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+ Social Media Statistics
8% Strength – Likelihood that 5-Hour Energy is being discussed in social media
4:1 Sentiment – Ratio of positive mentions to negative
13% Passion – Likelihood that those talking about 5-Hour Energy will do so repeatedly
18% Reach – Number of unique authors referencing 5-Hour Energy divided by total number of mentions
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+Social Media Marketing Strategy
Improved content and visibility = increased sales.
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+Social Media Marketing Strategy
Things to consider:
Close MySpace account- Low number of friends- Not consistently updated
Blogger Outreach- Cultivate relationship with respected
bloggers- Offer free products for bloggers to review
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+Budget
Estimated budget
Social Media Manager salary - $32,000Online social monitoring tools - $2,500Cost of product to send to to bloggers - $1,000
TOTAL SPEND - $35,500
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+Timeline
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+Metric of Success