5 .icv kongres controllera 2017 - publicis one (branislav lončar)

4TH INDUSTRIAL REVOLUTION

Future of jobs

LEADERS

DESIRED

LEADER’S

ENERGY LEVEL

DESIRED

EMPLOYEE’S

ENERGY LEVEL

EMPLOYEES

Looking at people as

…

1D 2D 3D 4D

Give me purpose

(SPIRIT)

…instead of Leaders are often trying to give a right answers to the wrong question.

Te

ch

Everyday RoboticsAutomatic household devices illustrate a demand for high-tech convenience

Implications - With consumers becoming increasingly busy in their everyday lives, making time to do simple things like chores can be difficult. Robotic

household devices seek to make the cleaning process more efficient, allowing consumers the freedom to engage in other activities. This illustrates a growing

demand for hyper-convenience.

6 Ideas + 53 Related Exampleshttp://www.trendhunter.com/id/228540

Copyright © TrendHunter.com. All Rights Reserved

6.9Score:

DEMOGRAPHICSPopularity

Activity

Freshness

Automatic Lawn LetterersThe Grass Printer Make Your Yard a Canvas for Literal

Communication

Sanitizing Robot SnakesThe Bio-Cleaner 2 is an Underwater

Appliance That Breaks Down Metals

Tiny Window-Washing BotsThe Electrolux Splash Scours Every Inch

of Exterior Fenestration

Hi-Tech Tortoise HooversThe Electrolux Hover Bot Cleans Every

Surface of Your Home Automatically

Hybrid

Vacuum-Mop

Robots

Trash-

Terminating

Robots

http://www.trendhunter.com/id/228540



http://www.trendhunter.com/trendreports


















Te

ch

Beyond VisualTechnology that crosses senses adds appeal for consumers

Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for

innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just

a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.



7.3Score:


Activity

Freshness

3D-Printed SelfiesUsing 3D Printing Technology, Shapify Lets You Print Yourself

3D Selfie AppsThe 'Itseez3D' App Converts Your Selfies

into 3D Images

Visual Social Search EnginesThe Jelly Visual Search Engine Has Heart

Embedded Sound Photo AppsThe Melodigram App Adds Sounds and

Music to Photos

Scent-Infused TelevisionThe IEEE Virtual Reality Orlando

Conference Unveils Novel Shows




















Te

ch

Responsive RetailBeacon technology is creating a more interactive, streamlined retail experience

Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to

automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a

more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value

efficiency over personal connection in their busy lives.



6.1Score:


Activity

Freshness

Beacon-Powered Retail PlatformsSwirl's Mobile Marketing Platform Engages Consumers on a New

Level

Illuminated Retail AppsPhilips Introduces New Connected Retail

Lighting System

Futuristic Shopping BeaconsThe ‘Estimote’ Uses Your Smartphone to

Customize Your Shopping Trips

Illuminated Personal ShoppersThis LED Retail Lighting System Leads

Shoppers to Their Product

Interactive Gallery AppsProphets' Innovative Experience Lets

People Interact with Art




















Te

ch

Tech ParanoiaAs RFID gains more popularity, consumers protect themselves against theft

Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being

soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap

and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies.



6.7Score:


Activity

Freshness

Anti-Identity Theft WalletsThe Anti-Identity Theft Wallet Blocks Radio Signals From Intrusion

Hacker-Proof Travel TotesThe New Tumi ID Lock Collection Blocks

RFID Signals

Minimalistic Metal Money

HoldersThe Zippo Stainless Steel Wallet is

Expertly Crafted

Anti-Wireless

Theft Wallets

Theft-

Blocking

Wallets

Stainless

Steel Wallets

Practical

Mesh Wallet

Organizers
























Te

ch

Artificial EmotionStretching beyond the idea of artificial intelligence in robotics

Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their

automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and

nurture to provide the tech-obsessed consumer with a companion, not just a helper.



6.2Score:


Activity

Freshness

Hyperreal Android NewscastersHiroshi Ishiguro Created Life-Like Robots That Relay the News

Emotional Humanoid RobotsAlderbaran Created the World's First Emo

Robot

Autism Assisting RobotsThe NAO Robot Helps to Teach Children

with Autism

Self-Teaching

Robots

Humanizing

Robot

Sensors

Responsive

Robots

Charmingly

Conversation

al Talking

Teddies
























Bu

sin

ess

Socialized PurchaseOffering guidance, social media apps offer accessible advice when shopping

Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are

being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like

Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.



7.1Score:


Activity

Freshness

Shopping Consultation AppsThe Fitt App Provides a Second Opinion When Shopping

Crowdsourced Fashion RetailA New Site Could Completely Change

Plus Size Online Shopping

Social Media Retail StoresThe Paytagz Website Makes a Full Retail

Experience Out of Instagram

Hashtag-Driven Fashion

RecommendationsZappos Teams with Instagram to send

#OOTD Shopping Tips

Photo-Based Retail ServicesHashbag's Marketplace Service Identifies

Items for Sale on Instagram




















Te

ch

Social ExclusivitySeeking confidentiality, consumers turn to private methods of online engagement

Implications - With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make

personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile

features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-to-

peer engagement.



5.7Score:


Activity

Freshness

Secret Social Chat AppsThis Exclusive Social Network App Only Works In Applebee's

Restaurants

Anonymity-Protecting

SmartphonesProtect Your Privacy with the New

Blackphone

Vanishing Message AppsThe Confide App Shows off Its Snapchat-

Like Messaging at CES 2014

Anonymous

Social Apps

Incognito

Flirting Apps

Ultra-Secure

Smartphones

Self-

Destructing

Messaging

Apps

Private

Picture

Posting Apps


























Te

ch

Digital De-StressAs overworking becomes commonplace, consumers look to tech for comfort

Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise

of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.



6.1Score:


Activity

Freshness

Hi-Tech Stress BallsBossy is a Unique Stress Ball Will a Ton of Tech Capabilities

Stress Management Selfie

AppsThe Dina Re:lax Stress Measurement

Tool Measures Pulse with Selfies

Anxiety-Tracking UnderwearThe Stress-Monitoring Bra by Microsoft

Research Pinpoints Moodswings

Breath-Monitoring WearablesThis Activity Tracker App and Stone is

Designated for State of Mind

Stress-

Relieving

Massage

Helmets

App-

Connected

Meditation

Flowers






















Te

ch

Action-Less InterfaceSurfing and interactivity online is now achieved with little to no effort

Implications - Technology is created for the purpose of convenience, and taking that to the next level, sites and apps are boasting intuitive software and voice

activation that doesn't even require one to click a mouse. This speaks in the human desire to do as little as possible yet still enjoy results.



5.6Score:


Activity

Freshness

Voice Command Computer

SoftwareMAKO Aids the Impaired for a Very Affordable Price Each Month

Artisan Sketch TabletsThe Wacom Drawing Tablet and Intuos

Pen Lets You Sketch Digitally

Realistically Responsive

SoftwareMAKO Obeys Voice Commands Like

'Read' or 'Write'

Audio-controlled Search

EnginesThe Okay Google Device Enables Users

to Surf Via Voice Commands

Gesture-Tracking Keyboard

ResearchMicrosoft's Motion Sensing Keyboard was

Explored as a Prototype




















Te

ch

Biometric CaptureBiometric technology becomes commonplace in wearable cameras and beyond

Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera

market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.



4.4Score:


Activity

Freshness

Road Rage-Detecting CamerasThis Technology Uses Cameras to Detect Angry and Irritated Drivers

Emotion-Recognizing Smart

GlassesThe Emotient App Will Let Google Glass

Read Human Emotion

Brainwave-Controlled CamerasNeurocam is a Hands Free Camera that

Uses Brain Activity

Behavior-Monitoring Bicycle

CamerasThe Fly6 Captures the Behavior of People

Around the Rider

Emotion-Detecting CamerasResearchers Introduce Emotion-Detecting

Camera for Cars




















Art

& D

esig

n

Printed ArchitectureThe 3D printing boom sees the practice expand into structural design

Implications - The need for quick and economical housing solutions is rising steadily as more consumers move into cities on a global level, which has

prompted 3D printed architecture. The further expansion of the technology into the design sector decentralizes manufacturing to create a flexible market

ready for the future of development.



6.4Score:


Activity

Freshness

3D-Printed Desert TowerThe Sand Babel Earns Honorable Mention in 2014 Skyscraper

Competition

3D-Printed HousesThis 3D Printer Can Build Ten Houses in

a Day Using Recycled Materials

Concrete 3D-Printed HousesContour Crafting Could Produce 3D-

Printed House Designs in 24 Hours

3D-Printed CastlesThis Concrete Castle Design is Made

Entirely From 3D-Printed Blocks


















Au

tos

Automated DrivePayments and parking are made easier with mobile app technology

Implications - Seeking to make the hassles of driving more conducive to a tight schedule, drivers are turning to apps that help make tasks like car

maintenance and finding parking more efficient. Taking the convenience of technology beyond the actual driving experience, automated apps combine

mature, adult activities with a desire for more self-sufficient, yet high-tech methods of day-to-day responsibilities.



5.6Score:


Activity

Freshness

Car-Feedback Smartphone AppsAutomatic App Uses iBeacon Technology to Make Driving More

Convenient

Auto-Servicing AppsThe Openbay App Will Help Keep Your

Automobile in Tip-Top Shape

Automated Parking SystemsThe Valet Park4U is a Smart Self-Parking

System from Valeo

Tiny Parking Space AppsThe Smart Spots App Locates Compact

Spots Perfect for Smart Car Parking


















Bu

sin

ess

Shopping IndependenceHigh-tech retail locations offer single shoppers a streamlined experience

Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through

technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and

offers an experience that suits their schedule.



6.9Score:


Activity

Freshness

Shopping Consultation AppsThe Fitt App Provides a Second Opinion When Shopping

Instantly Shoppable AdsLe Fast Shopping Lets You Scan an Ad,

Buy & Receive Within 48 Hours

Interactive Storefront Displays+rehabstudio Integrates Shopping with

Technology

Retail Recommending BoothsInspiration Corridor Offers Fashion

Suggestions and Helps Locate Items

Simulated

Shop

Assistants

Lifelike

Shopping

Apps






















Finance 4.0

• Semantic Bank will cleanse data and apply the power of AI and analytics to really understand my historical financial movements and, by the same token, predict my future financial needs. The Semantic Bank effectively becomes a living, breathing companion to my cyborg mind. It understands me so well that it knows when I’m being stupid, taking risks, missing investment opportunities and when to save. That is why you never see anyone in Star Trek think about their money, because their money is being managed for them by the system. That’s the near future state of finance we are entering.

• Finance expert SIRI find out how much things costs, calculate best bargain, checking stocks.• Stock market software simulator• Finance analytics• BI• Business Design simulator

Digital participation

Media business shift

PROGRAMMATIC

Publicis digitalization

• Permanent ERP improvement lead to high performance processes, higher level of integrated controls, automated reporting and finance analysis, better communications with all business processes.

• Yammer, internal FB, improve and share know how and experience• Digital Creative Platform, sharing knowledge, design, people engagement, recycle of projects.• Night Shift advantage

Update to WORLD 4.0

• The big disruptors for next two decades are artificial intelligence, experience design, smart infrastructure, autonomous vehicles, solar energy, renewable energy, smart resource allocation in cities. For example Uber did not redesign taxis but redesigned the customer experience on their cab journey. The overall industry is now moving from value-based to experience-based for its consumers

• What worries is establishing concept of unconditional income in Canada, Finland and Sweden is this research for the future behavior since people will stay out of jobs?

5 .icv kongres controllera 2017 - publicis one (branislav lončar)

Economy & Finance