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Rising Stars, LLC Sept. 2018 All Rights reserved. 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC

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Page 1: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Rising Stars, LLC Sept. 2018 All Rights reserved.

5 Insights to Engage Your

Audience

AZHFMA Fall Conference

Sept. 26, 2018

Led by Joanne Schlosser, FACHE, MBA, PCC

Page 2: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Begin with the End

in Mind

Who is your

audience?

What do you know

about them?

What do they want

or need to know?

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 3: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Who is Your Audience?

What is your desired outcome?

How can you use all this information to prepare?

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 4: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

WIIFM – What’s in it for me?

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Page 5: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage by

Asking questions

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 6: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with

Humor

Stories

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Page 7: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with a Reward

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Page 8: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with

A startling

statistic

Pictures or other

visuals

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Page 9: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

The Importance of Preparation

“The most effective antidote to stage fright ...is total, slavish, monkish preparation.” Jack Valenti, Former President, Motion Picture Association of America

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 10: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with a Quotation

“90% of how well the

talk will go is

determined before the

speaker steps on the

platform.”

Somers White

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Page 11: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage by Adapting to the Audience’s DISC Style

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 12: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Capture Your Audience

Make your message easy to send, receive and retain

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 13: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage by Making it Memorable

Capture absolute

essence

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Page 14: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with Examples Why are examples important?

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Page 15: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with Executive Presence

Come across as a

Leader:

Competence

Clarity

Communication

Page 16: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage Yourself

Vocal variety

Eye contact

Facial expressions

Pause

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Page 17: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Data

DON’T

Rising Stars, LLC Sept. 2018 All Rights reserved.

STATISTICS #

Dec 2017

Actual

Dec 2017

Budget Variance

Dec

2016

Actual #

YTD 2017

Actual

YTD 2017

Budget Variance

YTD 2016

Actual

Patient Days 14,188 13,008 1,180 9.1% 12,291 1,897 154,840 157,020 (2,180) -1.4% 146,510 8,330

Total Days 14,188 13,008 1,180 9.1% 12,291 1,897 154,840 157,020 (2,180) -1.4% 146,510 8,330

Newborn Days 598 648 (50) -7.7% 638 (40) 7,266 8,000 (734) -9.2% 7,882 (616)

Admissions 2,912 2,699 213 7.9% 2,643 269 32,068 33,517 (1,449) -4.3% 31,597 471

Total Admissions 2,912 2,699 213 7.9% 2,643 269 32,068 33,517 (1,449) -4.3% 31,597 471

Total Newborn Admissions 288 318 (30) -9.4% 312 (24) 3,506 3,854 (348) -9.0% 3,798 (292)

LOS 4.87 4.82 (0.05) -1.1% 4.65 (0.22) 4.83 4.68 (0.14) -3.1% 4.64 (0.19)

Deliveries 318 364 (46) -12.6% 327 (9) 3,870 4,500 (630) -14.0% 4,268 (398)

%

Variance Variance

%

Variance Variance

Page 18: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Focus

What happens when you try to cover too much

information?

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Page 19: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Data

DO

Pick most important

Round off

Use examples

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 20: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Be Concise

Avoid unnecessary repetition

Avoid unnecessary information

Avoid excess words & phrases

Due to the fact that…

I think I would like to…

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Page 21: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Retention

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Primacy – Recency Effect

People remember your beginning and ending best

Page 22: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Close for Maximum Impact

Summarize key points

Connect the dots

Ask the audience to take action

Close with power (after Q & A), if applicable

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Page 23: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

5 Insights to Engage Your Audience

Understand your audience and adapt to them

Explain WIIFM

Engage - Use stories, quotes, data, humor,

questions, examples, visuals and involve

Adapt to the Audience’s DISC Style

Have executive presence

Rising Stars, LLC Sept. 2018 All Rights reserved.

Page 24: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Questions?

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Page 25: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Engage with Action

Share one nugget you

learned today that you

will use

When will you use it?

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Page 26: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Joanne Schlosser, FACHE, MBA, PCC

Speaker, trainer, facilitator, certified executive coach, change

management and organizational development consultant

Developing leader’s for healthcare’s changing landscape

Co-author of The Big Book of Team Coaching Games by McGraw-

Hill Professional

[email protected]

www.RisingStarsLLC.com

480-840-6024

Follow me on Twitter: @JoanneSchlosser

Connect on LinkedIn

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Page 27: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

“A journey of a 1,000 miles must

begin with a single step.” Lao Tzu

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Page 28: 5 Insights to Engage Your Audience AZHFMA Fall Conference · 5 Insights to Engage Your Audience AZHFMA Fall Conference Sept. 26, 2018 Led by Joanne Schlosser, FACHE, MBA, PCC . Begin

Thank you