5 insights to engage your audience azhfma fall conference · 5 insights to engage your audience...
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Rising Stars, LLC Sept. 2018 All Rights reserved.
5 Insights to Engage Your
Audience
AZHFMA Fall Conference
Sept. 26, 2018
Led by Joanne Schlosser, FACHE, MBA, PCC
Begin with the End
in Mind
Who is your
audience?
What do you know
about them?
What do they want
or need to know?
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Who is Your Audience?
What is your desired outcome?
How can you use all this information to prepare?
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WIIFM – What’s in it for me?
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Engage by
Asking questions
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Engage with
Humor
Stories
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Engage with a Reward
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Engage with
A startling
statistic
Pictures or other
visuals
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The Importance of Preparation
“The most effective antidote to stage fright ...is total, slavish, monkish preparation.” Jack Valenti, Former President, Motion Picture Association of America
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Engage with a Quotation
“90% of how well the
talk will go is
determined before the
speaker steps on the
platform.”
Somers White
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Engage by Adapting to the Audience’s DISC Style
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Capture Your Audience
Make your message easy to send, receive and retain
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Engage by Making it Memorable
Capture absolute
essence
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Engage with Examples Why are examples important?
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Engage with Executive Presence
Come across as a
Leader:
Competence
Clarity
Communication
Engage Yourself
Vocal variety
Eye contact
Facial expressions
Pause
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Data
DON’T
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STATISTICS #
Dec 2017
Actual
Dec 2017
Budget Variance
Dec
2016
Actual #
YTD 2017
Actual
YTD 2017
Budget Variance
YTD 2016
Actual
Patient Days 14,188 13,008 1,180 9.1% 12,291 1,897 154,840 157,020 (2,180) -1.4% 146,510 8,330
Total Days 14,188 13,008 1,180 9.1% 12,291 1,897 154,840 157,020 (2,180) -1.4% 146,510 8,330
Newborn Days 598 648 (50) -7.7% 638 (40) 7,266 8,000 (734) -9.2% 7,882 (616)
Admissions 2,912 2,699 213 7.9% 2,643 269 32,068 33,517 (1,449) -4.3% 31,597 471
Total Admissions 2,912 2,699 213 7.9% 2,643 269 32,068 33,517 (1,449) -4.3% 31,597 471
Total Newborn Admissions 288 318 (30) -9.4% 312 (24) 3,506 3,854 (348) -9.0% 3,798 (292)
LOS 4.87 4.82 (0.05) -1.1% 4.65 (0.22) 4.83 4.68 (0.14) -3.1% 4.64 (0.19)
Deliveries 318 364 (46) -12.6% 327 (9) 3,870 4,500 (630) -14.0% 4,268 (398)
%
Variance Variance
%
Variance Variance
Focus
What happens when you try to cover too much
information?
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Data
DO
Pick most important
Round off
Use examples
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Be Concise
Avoid unnecessary repetition
Avoid unnecessary information
Avoid excess words & phrases
Due to the fact that…
I think I would like to…
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Retention
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Primacy – Recency Effect
People remember your beginning and ending best
Close for Maximum Impact
Summarize key points
Connect the dots
Ask the audience to take action
Close with power (after Q & A), if applicable
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5 Insights to Engage Your Audience
Understand your audience and adapt to them
Explain WIIFM
Engage - Use stories, quotes, data, humor,
questions, examples, visuals and involve
Adapt to the Audience’s DISC Style
Have executive presence
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Questions?
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Engage with Action
Share one nugget you
learned today that you
will use
When will you use it?
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Joanne Schlosser, FACHE, MBA, PCC
Speaker, trainer, facilitator, certified executive coach, change
management and organizational development consultant
Developing leader’s for healthcare’s changing landscape
Co-author of The Big Book of Team Coaching Games by McGraw-
Hill Professional
www.RisingStarsLLC.com
480-840-6024
Follow me on Twitter: @JoanneSchlosser
Connect on LinkedIn
26
“A journey of a 1,000 miles must
begin with a single step.” Lao Tzu
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Thank you