5 keys to a meaningful brand voice
TRANSCRIPT
5 Keys to a Meaningful Voice for Your Brand
Think about this for a moment:
If your content didn't come with your logo
would your audience know it was yours?
Does all of the content you publish,
from online informational articles to print
speak to your audience with the same voice?
If you fail to define and manage your brand voice,
there won't be any consistency in your content.
you won't present a distinct voice
to your audience there's a good chance
your branding efforts will fail completely.
"Brand Voice" means the tone and language
you use to communicate with your audience.
When brand voice is consistent
it creates a kind of personality for your business.
your audience knows what to expect and
learns to trust you.
It is an essential feature of branding
which allows you to successfully position yourself
A brand's unique voice
doesn't arise out of luck or accident.
Here are 5 keys to follow to ensure
you are successfully defining and expressing
the voice of your brand.?
1. Meet Your Audience's Expectations
Learning how to speak in the way
they expect you to speak. ?
2. Appeal to Values
One of the reasons we love a brand is
that we share the same values.
In order to create the perfect brand voice,
you need to understand your audience's values and speak to those values.
3. Voice Your Expertise
your brand voice should be the voice
of the expert or specialist.
This builds trust and drives your message
to the heart of your customer.?
4. Tell Stories
Brands use stories because
stories are interesting and relatable.
People love hearing stories
they help people create an emotional bond with the brands they like. ?
5. Remember to Use Voice in Visuals Too
Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics
that consistently convey your brand voice.
Make your visuals personal and make sure
any text, graphics, and images in them
use your brand voice.
Taking Control of Your Brand Voice
The particular voice that a brand
speaks with isn't random.
It's carefully
formulated, defined, and implemented.
Think for a moment of every brand you love.
Consider major brands like Google and Microsoft.
What all of these have in common is that
they create an image in your mind.
By defining and maintaining
a consistent brand voice,
you can wield the same power in your market.
If you want to get started on
Building your own Brand and Brand Voice,
go check out my program http://jgtips.com/brand
To your success, Jane Gardner
email is [email protected].