Keys to Transforming Design Culture

5

Here’s how I’ve influenced user centered design.

0

That’s you.

Here’s the team you need.

Oh, and hire a UX Manager.

Me

Oh s#*%.

CEO Me

Get inclusive

1

Get inclusive

1 “Talk to the right users. We’re not

our users!”

Get inclusive

1

Get Out

2

Get Out

2

Get Out

2

Get Testing

3

Get Testing

3

Get Testing

3 “No more guess-a-thons.”

Get Journey Maps + Design Sprints

4

Get Journey Maps + Design Sprints

4

Get Journey Maps + Design Sprints

4

Get Horizontal

5

Get Horizontal

5

#WidenWorkshop#WidenWorkshop

Get Horizontal

5

GetInclusive

GetOut

GetTesting1 2 3

Libby’s 5 KeysIn Summary...

Get Journey Maps&Design Sprints

4 Get Horizontal5

Make that change.